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Pool Balls

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $104K a year here, so Pool Balls is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£104K/yr113K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
62%top-5 click share · 14 brands · 29 sellers

Flapen Score

Pool Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Pool Balls is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Balls 113K times last year and spent an estimated £104K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
3.6%
Market size, estimated
£104Ka year
Peak month
December1.8× the quietest month
Top search term
pool balls87K searches a year

02 · Price

A sale here is worth £25.39.

Listings sell for £25.39 on average, from £7.54 to £104.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.39 that is £3K to £6K a year per listing.

Average price
£25.39inside the $15 to $100 sweet spot
Price range
£7.54–£104.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #17 within Billiards & Pool. It carries 807 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
4.6%
Average rank
#17in Billiards & Pool
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pool Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Sinsilvie37%
  • Oypla20%
  • Cue-King7%
  • Straame7%
  • JOYIN5%
  • POWERGLIDE4%

Demand

Pool Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pool Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool balls87K/yr
  • pool balls set full size uk12K/yr
  • pool table balls6K/yr
  • billiard balls7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.30

are not fit for purpose at all

Smaller than expected

Balls are quite small

Quality-Overall12%+1.49

Lots of work needed with this company to get them providing quality balls unfortunately

Quality not very good

quality is a bit poor

Brightness/Shine/Glow8%−0.05

Shine came off very quickly

Advertised Vs Actual Product8%+0.16

Photo of item does not represent product

Product not like description

Durability8%−0.07

one of the balls has already chipped

Love

Quality-Overall32%+1.49

Nice quality, arrived on time

Good quality cone by Royal Mail

Good quality

Color18%+0.96

The colours are bright, cheerful and really add to the fun summer atmosphere

Colourful

Love the difference in the colours

Value For Money15%+1.18

best price

Excellent value for money

worth the mony

Fun/Entertainment Experience14%+0.96

Kids have so much fun playing with these

Fantastic Value and Endless Summer Fun

Good for what they are plenty of enjoyment for my grandson

Advertised Vs Actual Product14%+0.16

As described

Exactly what I ordered

Exactly as seen

Return

0.4% Return rate 86% Fixable by listing

Size-Overall73%▆██▇▇█

are not fit for purpose at all

Smaller than expected

Balls are quite small

Quality-Overall7%█▇▁▇▅▆

Lots of work needed with this company to get them providing quality balls unfortunately

Quality not very good

quality is a bit poor

Color5%▅█▆▄▄▁
Advertised Vs Actual Product2%▁▁█▄▄▄

Photo of item does not represent product

Product not like description

Pockets/Compartments1%▁▁▁▁▅█

FAQ

Common Pool Balls questions

Answered from the same tracked data.