poi
Worth a lookShows low returns (1.0%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Price range
Good£7.75–£27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,360.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 156K searches
According to Flapen's Amazon United Kingdom niche tracking, poi is a £30K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
poi market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£36K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 17.2%
- Avg brand age
- 42 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- Papi Dada20%
- SPIN BALLS18%
- Mesika and Cascade Juggling12%
- Cascade Juggling11%
- Rppiup8%
- Mineup6%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +20.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top poi search terms
- poi130K/yr
- poi balls9K/yr
- led poi8K/yr
- pois6K/yr
- poi balls light up2K/yr
Top poi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Poi Balls - Soft Spinning Glow Poi for Beginners and Professionals Kinds and Adults Rainbow Fade and High Strobe Spinning LED Glow Toy Light Up Balls 1x Pair Glow Poi Balls
Papi Dada£17.874.3★2,871 rev
LED Poi - Spin-ballS brand Spin-lightS (Pair)
SPIN BALLS£19.744.4★3,514 rev
Rppiup 2 Pcs POI Balls Light Up Updated Version Led POI Balls with 9 Stunning Color Effects & Patterns Light Up Ball for Beginners Professionals Kids Adults for Dancing Camping Lights Show
Rppiup£11.053.8★8 rev
Cascade Ribbon Poi - Colourful Beginner Poi Set (Green/Purple/Blue/White)
Mesika and Cascade Juggling£11.825.0★1 rev
2 Pcs LED Poi Balls LED POI Spinning Balls with 9 luminous functions Luminous Poi Juggling Balls with 7 luminous colors for Beginners Kids and Adults Play Dancing Camping Light Shows Raves
Mineup£10.483.4★10 rev
Newest
by launch date
Hitopin 4 Pieces LED Poi Balls LED Poi Juggling Set LEDs Poi Spinning Balls LEDs Glow Poi Balls with Rainbow Colors Luminous POI Juggling Balls for Dancing Beach Light Shows Raves Party
Hitopin£14.120 rev
POILOVES LED Poi Stick 241 Light Modes USB Rechargeable Magic Glow Stick with Customizable Colors Profound Visual Effect for Flow Arts Rave Festival Performance
POILOVES£26.0562 rev
2 Pcs LED Poi Balls LED POI Spinning Balls with 9 luminous functions Luminous Poi Juggling Balls with 7 luminous colors for Beginners Kids and Adults Play Dancing Camping Light Shows Raves
Mineup£10.4810 rev
Rppiup 2 Pcs POI Balls Light Up Updated Version Led POI Balls with 9 Stunning Color Effects & Patterns Light Up Ball for Beginners Professionals Kids Adults for Dancing Camping Lights Show
Rppiup£11.058 rev
Anlising 2PCS Dance Silk Veil Poi Silk Belly Dance Ball Suitable for Dance Performances and Practice
Anlising£16.300 rev
Trending
90-day click momentumHitopin 4 Pieces LED Poi Balls LED Poi Juggling Set LEDs Poi Spinning Balls LEDs Glow Poi Balls with Rainbow Colors Luminous POI Juggling Balls for Dancing Beach Light Shows Raves Party
Hitopin£14.120.0★
Cascade Ribbon Poi - Colourful Beginner Poi Set (Red/Orange/Yellow/Black)
Mesika and Cascade Juggling£11.855.0★
OFKPO One Pair LED Glow POI Juggling Thrown Balls PVC Colorful Ball for Indoor or Outdoor Play
OFKPO£8.973.1★
Cascade Poi Socks and Weights - Stretchy Trainer Practice Sock Poi Set - Ideal For All Levels (Blue and Black)
Cascade Juggling£13.364.0★
DPWELL LED POI Thrown Balls for Professional Belly Dance Hand Props 1 Pair
DPWELL£9.665.0★
What buyers say about poi
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely Christmas gift for a child”
“Fun for a short while”
“Great kit”
“Love much safer than fire pois diesnt hurt if hits you brilliant at night”
“A great easy to use frisbee ring”
“Excellent value for money”
“Good for beginners like me and I'm sure for advanced and adept spinners”
“Flashing lights, good weight”
“Durable, easy to play with and learn”
“Adjustable length”
What buyers complain about
“Broke instantly”
“Cheap and nasty”
“One the batteries were dead in the other they lasted a couple of days”
“didnt work”
“couldn't show off a bit”
“both pio have flat batteries so the first thing i have to go it fit 6 new batteries”
“unfortunately after one use I put them on charge”
“Very flimsy”
“the weight is completely off”
“Really flimsy plastic”
Top return reasons
Common questions
- Is poi profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the poi niche?
- 13 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in poi?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 1.0%.
- When does demand for poi peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the poi niche?
- Listings span £7.75–£27.06; the average listing price is £14.48 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.