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Poi

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $30K a year here, so Poi is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£30K/yr156K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
58%top-5 click share · 13 brands · 21 sellers

Flapen Score

Poi against its category

The dotted line is the Sports & Outdoors average. Past it, Poi is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poi 156K times last year and spent an estimated £30K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
1.3%
Market size, estimated
£30Ka year
Peak month
January1.8× the quietest month
Top search term
poi130K searches a year

02 · Price

A sale here is worth £14.48.

Listings sell for £14.48 on average, from £7.75 to £27.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.48 that is £0 to £1K a year per listing.

Average price
£14.48under the $15 to $100 sweet spot
Price range
£7.75–£27.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #79 within Fitness. It carries 1,361 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#79in Fitness
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,361per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Poi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Papi Dada20%
  • SPIN BALLS18%
  • Mesika and Cascade Juggling12%
  • Cascade Juggling11%
  • Rppiup8%
  • Mineup6%

Demand

Poi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Poi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poi130K/yr
  • poi balls9K/yr
  • led poi8K/yr
  • pois6K/yr
  • poi balls light up2K/yr

Reviews and returns

What reviews say buyers love and hate about Poi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.13

Broke instantly

Broke used once

One stopped working

Quality-Overall18%−0.09

Cheap and nasty

Very poor quality overall

Rubbish

Battery Life15%−0.12

One the batteries were dead in the other they lasted a couple of days

Batteries don't work

Batteries in a re dead

Functionality-Overall11%−0.10

didnt work

Leds not working on one

then one stopped working

Display-Overall6%−0.05

couldn't show off a bit

Love

Gifting Purpose18%+1.74

Lovely Christmas gift for a child

Entertain ing Christmas gift / stocking filler

Looks a good toy for my grandson on his Birthday thank you

Fun/Entertainment Experience14%+0.66

Fun for a short while

Great fun worth the money

Great toy, great company

Quality-Overall12%−0.09

Great kit

Very well made

Fire Resistance9%+0.83

Love much safer than fire pois diesnt hurt if hits you brilliant at night

Ease Of Use8%+0.29

A great easy to use frisbee ring

Its ok for beginners

Return

1.0% Return rate 0% Fixable by listing

Defective Material/Parts13%▆▆▇▃█▅
Functionality-Overall12%█▆▇▅▁▄

didnt work

Leds not working on one

then one stopped working

Quality-Overall10%▁▃▃▁█▂

Cheap and nasty

Very poor quality overall

Rubbish

Durability9%█▆▁▆▁█

Broke instantly

Broke used once

One stopped working

Gifting Purpose9%█▁▄▄▃▅

FAQ

Common Poi questions

Answered from the same tracked data.