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Pit Vipers

Maybe

The average product has only 86 reviews. But shoppers spend only $25K a year here, so Pit Vipers is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£25K/yr83K searches / yr
90-day growth
+96.2%search demand this quarter
Competition
61%top-5 click share · 14 brands · 26 sellers

Flapen Score

Pit Vipers against its category

The dotted line is the Sports & Outdoors average. Past it, Pit Vipers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pit Vipers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pit Vipers 83K times last year and spent an estimated £25K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+96.2%
Conversion, latest week
2.0%
Market size, estimated
£25Ka year
Peak month
August3.8× the quietest month
Top search term
pit vipers42K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £7.29 to £81.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.29 that is £0 to £2K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£7.29–£81.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #142 within Cycling. It carries 86 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
20.2%
Average rank
#142in Cycling
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pit Vipers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

17%

  • konqkin27%
  • GoHZQ24%
  • Wieerda12%
  • FMY11%
  • LBAWJWAIL5%
  • Carreuty3%
  • Open — no brand owns it (8 brands, 17%)

Demand

Pit Vipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Pit Vipers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pit vipers42K/yr
  • pit viper sunglasses19K/yr
  • viper sunglasses7K/yr
  • pit viper6K/yr
  • pit vipers sunglasses3K/yr
  • viper glasses2K/yr
  • pitvipers1K/yr
  • pit viper glasses1K/yr
  • pit viper sunglasses uk mens192/yr
  • pit vipers glasses176/yr

Reviews and returns

What reviews say buyers love and hate about Pit Vipers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.39

Had them for a week then they broke in 2 places

Very disappointed – coating peeling after just 6 weeks

I expected far better durability

Quality-Overall12%−0.05

Not incredible quality

this level of quality is completely unacceptable

buy something with better quality

Grip7%−0.02

My only gripe would be is the clamping force is insane

Color7%−0.01

Quite dark

Advertised Vs Actual Product3%+0.15

polarisation features to just be false advertising

Love

Value For Money25%+2.12

Decent pair for the price

great value

They are worth it

Quality-Overall23%−0.05

Decent glasses

Excellent quality for the price

Not half bad

Comfort-Overall11%+1.06

comfortable

These glasses are comfy and durable and look so good when you're wearing them, even as a guy with a rather large head these fit well and stay on

They are comfortable to wear

Size-Overall5%+0.50

Fit my head well, light and comfortable

even as a guy with a rather large head these fit well

fits them well without squashing

Exercise/Sports Suitability5%+0.18

This makes outdoor activities like running, cycling, and hiking much more comfortable and improves overall visibility

These work well for cycling

We like these sports wraparound polarised sunglasses

Return

1.6% Return rate 72% Fixable by listing

Size-Overall60%▆█▃▆▆▆
Quality-Overall8%▁▁▆█▃▄

Not incredible quality

this level of quality is completely unacceptable

buy something with better quality

Comfort-Overall6%▁▁█▁▄▃
Shape/Style4%█▅▄▁▁▁
Strength4%▁▁█▁▂▁

FAQ

Common Pit Vipers questions

Answered from the same tracked data.