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Pit Vipers

Maybe

The average product has only 86 reviews. But shoppers spend an estimated $25K a year here, so Pit Vipers is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£25K/yr83K searches / yr
90-day growth
+96.2%search demand this quarter
Competition
61%top-5 click share · 14 brands · 26 sellers

Flapen Score

Pit Vipers against its category

The dotted line is the Sports & Outdoors average. Past it, Pit Vipers is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pit Vipers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pit Vipers 83K times last year and spent an estimated £25K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+96.2%
Conversion, latest week
2.0%
Market size, estimated
£25Ka year
Peak month
August3.8× the quietest month
Top search term
pit vipers42K searches a year

02 · Price

A sale here is worth £15.29.

Listings sell for £15.29 on average, from £7.29 to £81.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.29 that is £0 to £2K a year per listing.

Average price
£15.29inside the $15 to $100 sweet spot
Price range
£7.29–£81.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #142 within Cycling. It carries 86 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
20.2%
Average rank
#142in Cycling
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pit Vipers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

26

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

17%

  • konqkin27%
  • GoHZQ24%
  • Wieerda12%
  • FMY11%
  • LBAWJWAIL5%
  • Carreuty3%
  • Open — no brand owns it (8 brands, 17%)

Demand

Pit Vipers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Pit Vipers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pit vipers42K/yr
  • pit viper sunglasses19K/yr
  • viper sunglasses7K/yr
  • pit viper6K/yr
  • pit vipers sunglasses3K/yr
  • viper glasses2K/yr
  • pitvipers1K/yr
  • pit viper glasses1K/yr
  • pit viper sunglasses uk mens192/yr
  • pit vipers glasses176/yr

Reviews and returns

What reviews say buyers love and hate about Pit Vipers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
36%of negative reviews mention “Durability”
1.6%of orders come back
“Had them for a week then they broke in 2 places”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pit Vipers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data