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Pink Darts

Fail

Demand is soft, at -61.8% this quarter, so Pink Darts is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£48K/yr87K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
72%top-5 click share · 11 brands · 17 sellers

Flapen Score

Pink Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Pink Darts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Darts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Darts 87K times last year and spent an estimated £48K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
2.9%
Market size, estimated
£48Ka year
Peak month
January8.0× the quietest month
Top search term
pink darts48K searches a year

02 · Price

A sale here is worth £19.50.

Listings sell for £19.50 on average, from £7.60 to £107.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.50 that is £2K to £5K a year per listing.

Average price
£19.50inside the $15 to $100 sweet spot
Price range
£7.60–£107.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #138 within Darts & Dartboards. It carries 1,189 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#138in Darts & Dartboards
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pink Darts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • CUESOUL37%
  • CyeeLife26%
  • Aiqilai10%
  • Lavishio6%
  • Naroote6%
  • RED DRAGON4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Pink Darts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Pink Darts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink darts48K/yr
  • darts pink7K/yr
  • purple darts9K/yr
  • womens darts10K/yr
  • ladies darts9K/yr
  • fallon sherrock darts4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Darts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.05

Cheap you get what you pay for a waste of money

Bad quality

Weight Heavy14%−0.05

Not weight stated

Advertised Vs Actual Product14%−0.17

Product was good only issue was advertising as 24g

Durability7%−0.04

Shaft all broke within a week

Weight Light7%−0.05

They are lighter then said to be

Love

Value For Money23%+2.60

Worth it

Good value for money

Good value

Quality-Overall21%−0.05

Great quality

quality of the barrels is fine, includes darts

Good quality darts

Color11%+0.88

Lovely colour

The darts look great in the pale pink

lovely pink flights

Weight Light11%−0.05

Decent weight so bought some other shafts off here

Lovely darts good weight

Nice weight

Suitability Beginner9%−0.12

Good quality darts

Nice starter set of darts and good price

Ok for a beginner

Return

0.8% Return rate 20% Fixable by listing

Defective Material/Parts14%█▃▁▁▅▂
Weight Light10%█▅▁▁▆▄

They are lighter then said to be

Quality-Overall9%▄▁█▇▁▁

Cheap you get what you pay for a waste of money

Bad quality

Advertised Vs Actual Product8%▁▃▁█▂▅

Product was good only issue was advertising as 24g

Durability7%██▁▁▁▁

Shaft all broke within a week

FAQ

Common Pink Darts questions

Answered from the same tracked data.