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Pink Darts

Fail

Demand is soft, at -61.8% this quarter, so Pink Darts is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£48K/yr87K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
72%top-5 click share · 11 brands · 17 sellers

Flapen Score

Pink Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Pink Darts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Darts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Darts 87K times last year and spent an estimated £48K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
2.9%
Market size, estimated
£48Ka year
Peak month
January8.0× the quietest month
Top search term
pink darts48K searches a year

02 · Price

A sale here is worth £19.50.

Listings sell for £19.50 on average, from £7.60 to £107.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.50 that is £2K to £5K a year per listing.

Average price
£19.50inside the $15 to $100 sweet spot
Price range
£7.60–£107.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #138 within Darts & Dartboards. It carries 1,189 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#138in Darts & Dartboards
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pink Darts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • CUESOUL37%
  • CyeeLife26%
  • Aiqilai10%
  • Lavishio6%
  • Naroote6%
  • RED DRAGON4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Pink Darts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Pink Darts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pink darts48K/yr
  • darts pink7K/yr
  • purple darts9K/yr
  • womens darts10K/yr
  • ladies darts9K/yr
  • fallon sherrock darts4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Darts

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
29%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Cheap you get what you pay for a waste of money”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Darts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data