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Pilates Ball

Fail

Prices span $2.59–$6.66, mostly outside the sweet spot, so Pilates Ball is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£148K/yr351K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
73%top-5 click share · 10 brands · 24 sellers

Flapen Score

Pilates Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Pilates Ball is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pilates Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pilates Ball 351K times last year and spent an estimated £148K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
8.6%
Market size, estimated
£148Ka year
Peak month
February1.5× the quietest month
Top search term
pilates ball249K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £2.59 to £6.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £4.92 that is £7K to £10K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£2.59–£6.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #13 within Fitness. It carries 4,144 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.8%
Average rank
#13in Fitness
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,144per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pilates Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Trideer31%
  • ZHIYE21%
  • Core Balance15%
  • Slim Panda10%
  • Beenax8%
  • jjshund7%
  • Open — no brand owns it (4 brands, 9%)

Demand

Pilates Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pilates Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pilates ball249K/yr
  • yoga ball small11K/yr
  • pilates ball small13K/yr
  • small pilates ball14K/yr
  • small yoga ball9K/yr
  • pilates balls12K/yr
  • small exercise ball11K/yr
  • pilates ball 7 inch6K/yr
  • soft pilates ball5K/yr
  • pilates ball 9 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about Pilates Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation49%−0.32

Doesnt stay inflated

Deflated easily

Cannot be properly inflated

Quality-Overall18%+0.99

Cheap and nasty product

Rubbish

Absolute rubbish

Comfort-Overall4%−0.03

Not comfortable

Size-Overall4%+0.19

it was so tiny

Natural Resource Wastage4%−0.03

Waste of time

Love

Advertised Vs Actual Product19%+1.18

As advertised

Exactly as described

does what it says

Quality-Overall18%+0.99

Solid quality

This ball is great quality

Amazing quality

Inflation/Deflation14%−0.32

Easy to inflate

Very easy to use and inflate

It inflates well

Value For Money13%+0.34

Great price and quick delivery too

Great value

Good price

Exercise/Sports Suitability9%+0.83

This Pilates ball is so useful when you excercise

Good to have for gentle exercise

It comes with a booklet of useful exercises

Return

0.7% Return rate 47% Fixable by listing

Size-Overall40%▇█▆█▆▇

it was so tiny

Inflation/Deflation28%▄▆█▄▇▅

Doesnt stay inflated

Deflated easily

Cannot be properly inflated

Quality-Overall4%█▃▅▃▂▄

Cheap and nasty product

Rubbish

Absolute rubbish

Functionality-Overall3%█▆▁▅▄▁
Material Quality3%▆▃▃▁█▁

FAQ

Common Pilates Ball questions

Answered from the same tracked data.