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Personalised Football

Fail

Shoppers spend only $18K a year here, so Personalised Football is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£18K/yr61K searches / yr
90-day growth
+85.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 35 sellers

Flapen Score

Personalised Football against its category

The dotted line is the Sports & Outdoors average. Past it, Personalised Football is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Football 61K times last year and spent an estimated £18K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+85.9%
Conversion, latest week
2.1%
Market size, estimated
£18Ka year
Peak month
December3.9× the quietest month
Top search term
personalised football30K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £7.21 to £25.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.11 that is £0 to £1K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£7.21–£25.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #37 within Football. It carries 1,391 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
0.8%
Average rank
#37in Football
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,391per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Personalised Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

35

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Mitre39%
  • NIKE19%
  • Generic12%
  • Hy-Pro7%
  • GLOVIX7%
  • Liverpool F.C.7%
  • Open — no brand owns it (2 brands, 8%)

Demand

Personalised Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Personalised Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised football30K/yr
  • personalised football gifts15K/yr
  • gold football12K/yr
  • golden football4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+1.29

Not great quality

Rubbish

theyre just badly made/poor quality

Inflation/Deflation15%−0.14

Ball does not arrive inflated

This ball was not inflated

now wont stay pumped up

Flatness14%−0.08

It was delivered flat

just keeps going flat

First went flat after a few weeks so we assumed it was a puncture

Stitch/Finish/Polish11%−0.09

the stitching began to come loose

seam already undone

Broken stitching

Weight Heavy8%−0.07

its way to heavy to kick around on a pitch used for one game

Balls to heavy

becomes quite heavy

Love

Quality-Overall37%+1.29

Brilliant quality

seem well made

Good quality football

Value For Money17%+1.22

Great value for money

Worth buying

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Color12%+1.00

Good colour

The bright green colour also makes it very easy to see

the colours are bold

Ease Of Use8%+0.58

easy to use for him

The flight and feel are good, and its easy to control during normal play

Design-Overall4%+0.17

Good design

the overall design is really eye-catching

Return

1.0% Return rate 27% Fixable by listing

Inflation/Deflation21%▆▅▄█▅▅

Ball does not arrive inflated

This ball was not inflated

now wont stay pumped up

Size-Overall17%▇█▂▂▃▄
Stitch/Finish/Polish8%▁▁█▄▅▃

the stitching began to come loose

seam already undone

Broken stitching

Durability6%▁▁█▅▁▆

literally was coming off while I was pumping it up in my hands

Deflated after 2 days

I expected it to last much longer

Leak-Proof6%▁▁▅▁█▇

FAQ

Common Personalised Football questions

Answered from the same tracked data.