Personalised Darts
FailDemand is soft, at -43.3% this quarter, so Personalised Darts is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £50K/yr59K searches / yr
- 90-day growth
- -43.3%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 36 sellers
Flapen Score
Personalised Darts against its category
The dotted line is the Sports & Outdoors average. Past it, Personalised Darts is stronger. Inside it, weaker.
Market
The Personalised Darts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Darts 59K times last year and spent an estimated £50K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -43.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £50Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- personalised darts23K searches a year
02 · Price
A sale here is worth £19.90.
Listings sell for £19.90 on average, from £2.46 to £107.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.90 that is £0 to £2K a year per listing.
- Average price
- £19.90inside the $15 to $100 sweet spot
- Price range
- £2.46–£107.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #188 within Darts & Dartboards. It carries 1,207 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 16.2%
- Average rank
- #188in Darts & Dartboards
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,207per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Personalised Darts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 6,559
- Age
- 6y ago

FOCO Officially Licensed Liverpool Football Club Steel Tip Brass Darts Set The Reds FC 22g.
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 3y ago

FOCO | Officially Licensed Manchester United FC 24g Darts Set 80% Tungsten
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2y ago

Manchester United F.C. Oversized Hoodie Blanket For Men Man U Football Gifts (Red)
- Price
- £23.38
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 5y ago

FOCO | Officially Licensed Liverpool FC 24g Darts Set 80% Tungsten
- Price
- £22.03
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2y ago
Trending
90-day click momentum
Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts
- Price
- £107.09
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago

CyeeLife Integrated Dart Flights & Shafts Dart Flight & Stems - 6 Pack 2BA Thread | One-Piece Design for Enhanced Durability and Precision (6 Pack 2BA)
- Price
- £4.63
- Rating
- 4.2/5
- Reviews
- 207
- Age
- 1y ago

GiftWorldSolutions Darts Gift Personalised Dart Case Custom Dart Storage Case Holds Up to 6 Darts Dart Accessory Wallet with Mesh Pockets for Flights & Stems
- Price
- £15.64
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7mo ago

WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 6,559
- Age
- 6y ago

Manchester United F.C. Oversized Hoodie Blanket For Men Man U Football Gifts (Red)
- Price
- £23.38
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 5y ago
Newest
by launch date
GiftWorldSolutions Darts Gift Personalised Dart Case Custom Dart Storage Case Holds Up to 6 Darts Dart Accessory Wallet with Mesh Pockets for Flights & Stems
- Price
- £15.64
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7mo ago

Personalised Dartboard Display Stand 3D Printed Wall or Desk Mount Dart Holder with Integrated Dart Storage
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago

CyeeLife Integrated Dart Flights & Shafts Dart Flight & Stems - 6 Pack 2BA Thread | One-Piece Design for Enhanced Durability and Precision (6 Pack 2BA)
- Price
- £4.63
- Rating
- 4.2/5
- Reviews
- 207
- Age
- 1y ago

Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts
- Price
- £107.09
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago

Personalised Darts Gift Set - With Custom Printed Dart Flights
- Price
- £25.00
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
36
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
13%
- FOCO42%
- WINMAU21%
- Manchester United10%
- Target Darts6%
- CyeeLife6%
- Liverpool F.C.3%
- Open — no brand owns it (7 brands, 13%)
Demand
Personalised Darts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Personalised Darts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised darts23K/yr
- liverpool darts16K/yr
- manchester united darts6K/yr
- liverpool dart flights6K/yr
- man united darts4K/yr
- custom darts3K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Darts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
Not very well made to be fair
Dont think because there cheap there rubbish
break quickly
One broke as I was putting on the flight for its first use
Shaft all broke within a week
flights are tacky bend
The plastic is slightly more flexible than the K-flex
you need to really tighten
Didn't last long not worth the price very disappointed
I bought a selection of darts all more expensive than those
Not bad flight I see why u get 9 in it though easily breakable
A bit flimsy
Theyre quite flimsy, the flights are thin and basic and the plastic shafts are weak too
Love
flights are good quality
Brilliant quality
Excellent quality darts
Good price
Worth the monies spent
Excellent value for money
Great darts quite lightweight
Good feel and weight for the price
They are the perfect weight for someone
Beginner friendly
Good enough for beginners
Best for beginners
looks better in person than on the picture
As expected
just what I wanted
Return
0.7% Return rate 11% Fixable by listing
break quickly
One broke as I was putting on the flight for its first use
Shaft all broke within a week
Not great quality
Not very well made to be fair
Dont think because there cheap there rubbish
Also theyre wide
theyre smaller than the average flight size
They dont fly properly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Darts questions
Answered from the same tracked data.









