Skip to content

Personalised Darts

Fail

Demand is soft, at -43.3% this quarter, so Personalised Darts is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£50K/yr59K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
63%top-5 click share · 13 brands · 36 sellers

Flapen Score

Personalised Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Personalised Darts is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Darts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Darts 59K times last year and spent an estimated £50K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
4.3%
Market size, estimated
£50Ka year
Peak month
December7.2× the quietest month
Top search term
personalised darts23K searches a year

02 · Price

A sale here is worth £19.90.

Listings sell for £19.90 on average, from £2.46 to £107.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.90 that is £0 to £2K a year per listing.

Average price
£19.90inside the $15 to $100 sweet spot
Price range
£2.46–£107.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #188 within Darts & Dartboards. It carries 1,207 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
16.2%
Average rank
#188in Darts & Dartboards
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,207per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Personalised Darts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

36

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

13%

  • FOCO42%
  • WINMAU21%
  • Manchester United10%
  • Target Darts6%
  • CyeeLife6%
  • Liverpool F.C.3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Personalised Darts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Personalised Darts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised darts23K/yr
  • liverpool darts16K/yr
  • manchester united darts6K/yr
  • liverpool dart flights6K/yr
  • man united darts4K/yr
  • custom darts3K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Darts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.04

Not great quality

Not very well made to be fair

Dont think because there cheap there rubbish

Durability19%−0.17

break quickly

One broke as I was putting on the flight for its first use

Shaft all broke within a week

Flexibility7%−0.05

flights are tacky bend

The plastic is slightly more flexible than the K-flex

you need to really tighten

Value For Money7%+1.94

Didn't last long not worth the price very disappointed

I bought a selection of darts all more expensive than those

Strength6%−0.03

Not bad flight I see why u get 9 in it though easily breakable

A bit flimsy

Theyre quite flimsy, the flights are thin and basic and the plastic shafts are weak too

Love

Quality-Overall30%−0.04

flights are good quality

Brilliant quality

Excellent quality darts

Value For Money23%+1.94

Good price

Worth the monies spent

Excellent value for money

Weight Light7%−0.01

Great darts quite lightweight

Good feel and weight for the price

They are the perfect weight for someone

Suitability Beginner6%+0.13

Beginner friendly

Good enough for beginners

Best for beginners

Advertised Vs Actual Product5%+0.56

looks better in person than on the picture

As expected

just what I wanted

Return

0.7% Return rate 11% Fixable by listing

Durability24%▇▅▄▅█▂

break quickly

One broke as I was putting on the flight for its first use

Shaft all broke within a week

Defective Material/Parts18%█▃██▃▄
Quality-Overall9%▄▅█▃▁▄

Not great quality

Not very well made to be fair

Dont think because there cheap there rubbish

Size-Overall6%▂█▅▃▁▆

Also theyre wide

theyre smaller than the average flight size

Functionality-Overall6%█▃▅▅▁▆

They dont fly properly

FAQ

Common Personalised Darts questions

Answered from the same tracked data.