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Personalised Darts

soft demand (-43.3% this quarter) — Personalised Darts doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 12Growth 3Conversion 52Competition 37Returns 97Price range 80Avg price 87Brand share 36Review moat 57Quality gap 35
This niche Category average

Is Personalised Darts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Darts is a £50K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.

Personalised Darts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.3% over the last 90 days and 4.3% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr3K
Search volume / yr-43.3%59K
Conversion rate4.3%
Avg price£19.90

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 36
Top-5 product click share63%
Open market16%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,207

Top Personalised Darts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

36

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

13%

  • FOCO42%
  • WINMAU21%
  • Manchester United10%
  • Target Darts6%
  • CyeeLife6%
  • Liverpool F.C.3%
  • Open — no brand owns it (7 brands, 13%)

Personalised Darts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR4.3%Products21Brands13Top 5 Brands84%OOS Rate16.2%Rating4.5★Reviews1,207Avg BSR#188
4K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×

Top Personalised Darts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised darts23K/yr
  • liverpool darts16K/yr
  • manchester united darts6K/yr
  • liverpool dart flights6K/yr
  • man united darts4K/yr
  • custom darts3K/yr

What reviews say buyers love and hate about Personalised Darts

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall30%

flights are good quality

Value For Money23%

Good price

Weight Light7%

Great darts quite lightweight

Suitability Beginner6%

Beginner friendly

Advertised Vs Actual Product5%

looks better in person than on the picture

What buyers complain about

76% of reviews
Quality-Overall21%

Not great quality

Durability19%

break quickly

Flexibility7%

flights are tacky bend

Value For Money7%

Didn't last long not worth the price very disappointed

Strength6%

Not bad flight I see why u get 9 in it though easily breakable

Personalised Darts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability
24%
2Defective Material/Parts
18%
3Quality-Overall
9%
4Size-Overall
6%
5Functionality-Overall
6%

Common Personalised Darts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Darts 41/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -43.3% over the last 90 days.
Search demand for Personalised Darts on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 7.2× the quietest.