Personalised Darts
FailDemand is soft, at -43.3% this quarter, so Personalised Darts is a Fail.
- Flapen Score
- 41 / 100Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 5041
- Market size
- £50K/yr59K searches / yr
- 90-day growth
- -43.3%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 36 sellers
Flapen Score
Personalised Darts against its category
The dotted line is the Sports & Outdoors average. Past it, Personalised Darts is stronger. Inside it, weaker.
Market
The Personalised Darts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Darts 59K times last year and spent an estimated £50K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -43.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £50Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- personalised darts23K searches a year
02 · Price
A sale here is worth £19.90.
Listings sell for £19.90 on average, from £2.46 to £107.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.90 that is £0 to £2K a year per listing.
- Average price
- £19.90inside the $15 to $100 sweet spot
- Price range
- £2.46–£107.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #188 within Darts & Dartboards. It carries 1,207 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 16.2%
- Average rank
- #188in Darts & Dartboards
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,207per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Personalised Darts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 6,559
- Age
- 6y ago

FOCO Officially Licensed Liverpool Football Club Steel Tip Brass Darts Set The Reds FC 22g.
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 3y ago

FOCO | Officially Licensed Manchester United FC 24g Darts Set 80% Tungsten
- Price
- £22.40
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2y ago

Manchester United F.C. Oversized Hoodie Blanket For Men Man U Football Gifts (Red)
- Price
- £23.38
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 5y ago

FOCO | Officially Licensed Liverpool FC 24g Darts Set 80% Tungsten
- Price
- £22.03
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2y ago
Trending
estimated 90-day click momentum
Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts
- Price
- £107.09
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago

CyeeLife Integrated Dart Flights & Shafts Dart Flight & Stems - 6 Pack 2BA Thread | One-Piece Design for Enhanced Durability and Precision (6 Pack 2BA)
- Price
- £4.63
- Rating
- 4.2/5
- Reviews
- 207
- Age
- 1y ago

GiftWorldSolutions Darts Gift Personalised Dart Case Custom Dart Storage Case Holds Up to 6 Darts Dart Accessory Wallet with Mesh Pockets for Flights & Stems
- Price
- £15.64
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7mo ago

WINMAU Darts Set Michael van Gerwen MvG Steeltip Gift Case - 50 Piece Dart Set | 20g Steel Tip 90% Tungsten Darts | 4 x Shafts | 4 x Flights | Accessories
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 6,559
- Age
- 6y ago

Manchester United F.C. Oversized Hoodie Blanket For Men Man U Football Gifts (Red)
- Price
- £23.38
- Rating
- 4.7/5
- Reviews
- 1,822
- Age
- 5y ago
Newest
by launch date
GiftWorldSolutions Darts Gift Personalised Dart Case Custom Dart Storage Case Holds Up to 6 Darts Dart Accessory Wallet with Mesh Pockets for Flights & Stems
- Price
- £15.64
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7mo ago

Personalised Dartboard Display Stand 3D Printed Wall or Desk Mount Dart Holder with Integrated Dart Storage
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 10mo ago

CyeeLife Integrated Dart Flights & Shafts Dart Flight & Stems - 6 Pack 2BA Thread | One-Piece Design for Enhanced Durability and Precision (6 Pack 2BA)
- Price
- £4.63
- Rating
- 4.2/5
- Reviews
- 207
- Age
- 1y ago

Target Darts Luke Littler Gen 1 Prodigy Steel Tip Swiss Point Darts 90% Tungsten Darts 23G | Generation 1 Gold Steel Tip G1 Player Edition Swiss Points Dart Sets K-Flex Flights and Shafts
- Price
- £107.09
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 1y ago

Personalised Darts Gift Set - With Custom Printed Dart Flights
- Price
- £25.00
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
36
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
13%
- FOCO42%
- WINMAU21%
- Manchester United10%
- Target Darts6%
- CyeeLife6%
- Liverpool F.C.3%
- Open — no brand owns it (7 brands, 13%)
Demand
Personalised Darts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Personalised Darts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- personalised darts23K/yr
- liverpool darts16K/yr
- manchester united darts6K/yr
- liverpool dart flights6K/yr
- man united darts4K/yr
- custom darts3K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Darts
We read the reviews and the return reasons for every product selling here.
“Not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Darts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









