Skip to content

Pedometer

Fail

The top 5 brands take 96% of clicks, so Pedometer is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£308K/yr552K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 14 sellers

Flapen Score

Pedometer against its category

The dotted line is the Sports & Outdoors average. Past it, Pedometer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pedometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pedometer 552K times last year and spent an estimated £308K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.

Searches, last 12 months
552K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
3.6%
Market size, estimated
£308Ka year
Peak month
January2.3× the quietest month
Top search term
step counter201K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £4.23 to £20.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.43 that is £12K to £15K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£4.23–£20.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£15K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #6 within Sports Technology. It carries 4,074 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#6in Sports Technology
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,074per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pedometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£92K£123K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • 3DActive68%
  • NESKLA13%
  • flintronic10%
  • Realalt3%
  • KUYTUE2%
  • Runlio2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pedometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Pedometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step counter201K/yr
  • pedometer142K/yr
  • pedometer step counter107K/yr
  • step counter for walking39K/yr
  • pedometers for walking15K/yr
  • ankle pedometer8K/yr
  • step counter pedometer clip on6K/yr
  • steps counter6K/yr
  • pedometers12K/yr
  • ankle step counter5K/yr

Reviews and returns

What reviews say buyers love and hate about Pedometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.20

it is cheap rubbish

Absolute Rubbish

Low quality

Charging10%−0.13

Cannot recharge

Stopped charging

Difficult to charge

Durability10%−0.11

It failed after 10 days

Faulty

Stopped working after 2 months

Functionality-Overall8%−0.10

has now stopped working altogether

Not working

Doesn't work properly

Value For Money6%+0.73

Perhaps a bit over-priced

Not the cheapest item

Not fit for purpose at any price

Love

Ease Of Use18%+1.84

Good for basic use only

Very easy to use soon as you pick it up

Easy to use

Value For Money18%+0.73

Great value

Good Value

Great piece of kit for a good price

Advertised Vs Actual Product12%+0.99

Exactly what I wanted

Does what it says

As expected

Quality-Overall10%+0.20

Great quality, easy to set up and use, screen and information are excellent and we have now recommended to our friends and family

Excellent product

The product is well made

Health Monitoring6%−0.03

Smart watch

hoped for a useful way of monitoring steps-Heart rate

I was very impressed that it records BP and oxygen sats

Return

1.8% Return rate 9% Fixable by listing

Functionality-Overall23%▆█▇▅▇▇

has now stopped working altogether

Not working

Doesn't work properly

Charging11%█▄▆▆▅▆

Cannot recharge

Stopped charging

Difficult to charge

Measurement/Reading Accuracy8%▆▅▆█▅▅

It doesn't count correctly

It isn't accurate

Bought two and both were inaccurate with the readings

Connectivity-Overall7%▂▆█▆▅▃
Size-Overall6%█▅▃▄▃▆

Not fit for purpose

The pedometer is not big

Very small

FAQ

Common Pedometer questions

Answered from the same tracked data.