Is pedometer profitable to sell on Amazon United Kingdom?

The niche generates £308K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (45/100).

How competitive is the pedometer niche?

7 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in pedometer?

Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.8%.

When does demand for pedometer peak?

Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the pedometer niche?

Listings span £4.23–£20.40; the average listing price is £15.43 (sweet spot $15–$100). The average incumbent carries 4,074 reviews — the moat a new listing must climb.

pedometer

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great£15.43

avg listing price — sweet spot $15–$100

Market size

Good£308K

£308K/yr · 552K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.23–£20.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,073.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pedometer is a £308K/yr Amazon United Kingdom market (552K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pedometer market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £309K–£386K; units × avg price
Conversion rate: 3.6%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.0%
Avg brand age: 29 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3DActive68%
NESKLA13%
flintronic10%
Realalt3%
KUYTUE2%
Runlio2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top pedometer search terms

step counter201K/yr +11.4%1.6% conv.
pedometer142K/yr +0.0%2.1% conv.
pedometer step counter107K/yr -0.5%2.5% conv.
step counter for walking39K/yr +12.7%1.5% conv.
pedometers for walking15K/yr -19.1%2.0% conv.
ankle pedometer8K/yr +22.4%0.5% conv.
step counter pedometer clip on6K/yr -8.2%2.6% conv.
steps counter6K/yr +33.9%1.0% conv.
pedometers12K/yr -27.1%0.6% conv.
ankle step counter5K/yr +7.3%0.3% conv.

All search terms

Top pedometer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3DFitBud Simple Step Counter Walking 3D Pedometer By 3DActive with Clip Lanyard Accurate Step Tracker Large Display Easy to Use for Kids Men Women Adults Seniors - A420S - Black_

3DActive£20.404.4★2,437 rev

NESKLA 3D Pedometer for Walking Simple Step Counter with Large Digital Display Step Tracker with Removable Clip Lanyard Accurately Track Steps for Men Women Kids Adults Seniors

NESKLA£9.644.0★8,910 rev

3DFitBud Simple Step Counter Walking 3D Pedometer By 3DActive with Clip Lanyard Accurate Step Tracker Large Display Easy to Use for Kids Men Women Adults Seniors - A420S - Yellow_

3DActive£20.174.3★95 rev

3DFitBud Simple Step Counter Walking 3D Pedometer By 3DActive with Clip Lanyard Accurate Step Tracker Large Display Easy to Use for Kids Men Women Adults Seniors - A420S - Pink_

3DActive£20.044.4★681 rev

3DFitBud Simple Step Counter Walking 3D Pedometer By 3DActive with Clip Lanyard Accurate Step Tracker Large Display Easy to Use for Kids Men Women Adults Seniors - A420S - Green_

3DActive£20.204.0★112 rev

Newest

by launch date

Step Counter for Walking Step Counter Watch Digital Lcd Watch Run Steps Walking Distance Calorie Counter Durable Watches for Women Men Sports Wristwatch Electronic Student Silicone Watches (Black)

KUYTUE£4.2319 rev

8mo ago

Flintronic Mini 3D Walking Pedometer Portable Sports Pedometer with Clip Lanyard Track Steps in Real Time For Older Kids/Fitness Men/Women/Elders

flintronic£7.602,050 rev

3y ago

Flintronic Large Screen 3D Walking Pedometer Portable Sports Pedometer with Clip Lanyard Track Steps in Real Time for Older Kids/Fitness Men/Women/Elders

flintronic£6.23492 rev

3y ago

NESKLA 3D Pedometer for Walking Simple Step Counter with Large Digital Display Step Tracker with Removable Clip Lanyard Accurately Track Steps for Men Women Kids Adults Seniors

NESKLA£9.648,910 rev

4y ago

Runlio Fitness Tracker with Sleep Monitor Activity Tracker with Step and Calories Counter IP67 Waterproof Fitness Watch with Pedometer Stopwatch for Women Men Black

Runlio£17.112,669 rev

4y ago

What buyers say about pedometer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Good for basic use only”

Value For Money18%

“Great value”

Advertised Vs Actual Product12%

“Exactly what I wanted”

Quality-Overall10%

“Great quality, easy to set up and use, screen and information are excellent and we have now recommended to our friends and family”

Health Monitoring6%

“Smart watch”

Efficiency6%

“Works well”

Instructions/User Manual/Troubleshooting3%

“steps are accurate”

Size-Overall3%

“Nice size”

Battery Life3%

“The battery life is amazing”

Portability2%

“Very small and convenient for putting in your pocket -”

What buyers complain about

Quality-Overall12%

“it is cheap rubbish”

Charging10%

“Cannot recharge”

Durability10%

“It failed after 10 days”

Functionality-Overall8%

“has now stopped working altogether”

Value For Money6%

“Perhaps a bit over-priced”

Measurement/Reading Accuracy5%

“It doesn't count correctly”

Battery Life4%

“Battery dies after 3 or4 days”

Display-Overall4%

“Digital display faded to nothing”

Size-Overall4%

“Not fit for purpose”

Health Monitoring4%

“Doesnt always record steps”

Top return reasons

Functionality-Overall23%

Charging11%

Measurement/Reading Accuracy8%

Connectivity-Overall7%

Size-Overall6%

Display-Overall5%

Defective Material/Parts5%

Compatibility-Overall3%

Quality-Overall3%

Strap/String Quality3%

Common questions

Is pedometer profitable to sell on Amazon United Kingdom?: The niche generates £308K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (45/100).
How competitive is the pedometer niche?: 7 brands and 14 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pedometer?: Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.8%.
When does demand for pedometer peak?: Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the pedometer niche?: Listings span £4.23–£20.40; the average listing price is £15.43 (sweet spot $15–$100). The average incumbent carries 4,074 reviews — the moat a new listing must climb.