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Pedometer

brand-locked demand (top 5 brands take 96% of clicks) — Pedometer doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 51Growth 31Conversion 45Competition 22Returns 79Price range 33Avg price 76Brand share 10Review moat 25Quality gap 95
This niche Category average

Is Pedometer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pedometer is a £308K/yr Amazon United Kingdom market (552K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 45/100.

Pedometer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.6% over the last 90 days and 3.6% of searches end in a purchase.

£308K

revenue / yr

Units sold / yr25K
Search volume / yr+4.6%552K
Conversion rate3.6%
Avg price£15.43

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 14
Top-5 product click share74%
Open market4%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews4,074

Top Pedometer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£31K£62K£92K£123K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • 3DActive68%
  • NESKLA13%
  • flintronic10%
  • Realalt3%
  • KUYTUE2%
  • Runlio2%
  • Open — no brand owns it (1 brand, 2%)

Pedometer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume552KCVR3.6%Products13Brands7Top 5 Brands96%OOS Rate8.0%Rating4.0★Reviews4,074Avg BSR#6
25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×

Top Pedometer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • step counter201K/yr
  • pedometer142K/yr
  • pedometer step counter107K/yr
  • step counter for walking39K/yr
  • pedometers for walking15K/yr
  • ankle pedometer8K/yr
  • step counter pedometer clip on6K/yr
  • steps counter6K/yr
  • pedometers12K/yr
  • ankle step counter5K/yr

What reviews say buyers love and hate about Pedometer

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Ease Of Use18%

Good for basic use only

Value For Money18%

Great value

Advertised Vs Actual Product12%

Exactly what I wanted

Quality-Overall10%

Great quality, easy to set up and use, screen and information are excellent and we have now recommended to our friends and family

Health Monitoring6%

Smart watch

What buyers complain about

65% of reviews
Quality-Overall12%

it is cheap rubbish

Charging10%

Cannot recharge

Durability10%

It failed after 10 days

Functionality-Overall8%

has now stopped working altogether

Value For Money6%

Perhaps a bit over-priced

Pedometer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
23%
2Charging
11%
3Measurement/Reading Accuracy
8%
4Connectivity-Overall
7%
5Size-Overall
6%

Common Pedometer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pedometer 45/100 on Amazon United Kingdom — Skip it. The niche generates £308K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.6% over the last 90 days.
Search demand for Pedometer on Amazon United Kingdom peaks in Jan–Apr–May, where the busiest month runs 2.3× the quietest.