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Parachute

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $69K a year here, so Parachute is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£69K/yr114K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
60%top-5 click share · 20 brands · 26 sellers

Flapen Score

Parachute against its category

The dotted line is the Sports & Outdoors average. Past it, Parachute is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parachute market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parachute 114K times last year and spent an estimated £69K. The top 5 brands take 71% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
4.7%
Market size, estimated
£69Ka year
Peak month
June1.6× the quietest month
Top search term
parachute59K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £3.93 to £55.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.10 that is £3K to £7K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£3.93–£55.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #54 within Gymnastics. It carries 395 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
2.3%
Average rank
#54in Gymnastics
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Parachute products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 rising

Sellers

26

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

25%

  • GSi27%
  • Dimoxii18%
  • THE TWIDDLERS11%
  • SYVOFOX9%
  • BBjinronjy6%
  • Jagowa4%

Demand

Parachute search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Parachute search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parachute59K/yr
  • parachute toys for kids35K/yr
  • kids parachute8K/yr
  • parashoot5K/yr
  • play parachute3K/yr
  • parachutes4K/yr

Reviews and returns

What reviews say buyers love and hate about Parachute

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.10

Check ad properly. Not good

Noise Level20%−0.06

just a bit noisy due to material when in use

Instructions/User Manual/Troubleshooting20%−0.15

This came in a plastic bag no instructions

Durability10%−0.03

Breaks very easily

My children looked forward to using these, bought as a fun little treat for doing well at school, unfortunately it broke after the first try, waste of money, disappointing

Size-Overall3%+0.75

those are a bit massive for use at home

Love

Fun/Entertainment Experience26%+0.76

Good fun

Great summer fun

Great fun toy

Quality-Overall25%+2.43

Its a good quality for children

It is very well made

Good quality

Value For Money12%+0.38

Great toy for the price

Good value for money

Good value

Size-Overall11%+0.75

Perfect size

they're perfect for little hands

Brilliant really big

Advertised Vs Actual Product5%−0.10

As described

True to description

Return

0.7% Return rate 75% Fixable by listing

Size-Overall68%▇█▇█▇▇

those are a bit massive for use at home

Quality-Overall10%█▅▃▅▃▇
Material Quality5%▁▁█▁▄▇
Defective Material/Parts2%▁▁▁▃█▁
Functionality-Overall2%▁▁▁█▇▁

FAQ

Common Parachute questions

Answered from the same tracked data.