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Paddle Board Accessories

Pass

Paddle Board Accessories scores 65 out of 100, a Pass. Shoppers spend $31K a year here, search demand grew +681.9% this quarter, and returns run at 1.4% of orders.

Flapen Score
65
65 / 100
Top 5% of 792 Sports & Outdoors niches · +15 vs the category median of 50
Market size
£31K/yr162K searches / yr
90-day growth
+681.9%search demand this quarter
Competition
26%top-5 click share · 50 brands · 66 sellers

Flapen Score

Paddle Board Accessories against its category

The dotted line is the Sports & Outdoors average. Past it, Paddle Board Accessories is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddle Board Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paddle Board Accessories 162K times last year and spent an estimated £31K. The top 5 brands take 35% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +681.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+681.9%
Conversion, latest week
1.4%
Market size, estimated
£31Ka year
Top search term
paddle board accessories105K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £2.31 to £55.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.94 that is £0 to £1K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£2.31–£55.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #100 within Water Sports. It carries 1,812 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
90%
Out of stock, average day
8.5%
Average rank
#100in Water Sports
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,812per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paddle Board Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£613£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

66

Top-5 brand share

35%

Top 20: 81%

Top-5 click share

26%

Top 20: 66%

Open market

60%

  • Pilotfish11%
  • c-monsta8%
  • Leader Accessories6%
  • Yikayin5%
  • sportvibe5%
  • FitsT4 Sports5%

Search terms

Top Paddle Board Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddle board accessories105K/yr
  • paddleboard accessories33K/yr
  • sup accessories8K/yr
  • floating sunglasses strap6K/yr
  • floating glasses strap5K/yr
  • croakies4K/yr

FAQ

Common Paddle Board Accessories questions

Answered from the same tracked data.