Outdoor Play Equipment for Children
FailBuyers convert on only 0.7% of searches, so Outdoor Play Equipment for Children is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £94K/yr386K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 85%top-5 click share · 9 brands · 28 sellers
Flapen Score
Outdoor Play Equipment for Children against its category
The dotted line is the Sports & Outdoors average. Past it, Outdoor Play Equipment for Children is stronger. Inside it, weaker.
Market
The Outdoor Play Equipment for Children market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outdoor Play Equipment for Children 386K times last year and spent an estimated £94K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £94Ka year
- Peak month
- April7.7× the quietest month
- Top search term
- kids outdoor play equipment80K searches a year
02 · Price
A sale here is worth £37.08.
Listings sell for £37.08 on average, from £10.45 to £72.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.08 that is £0 to £4K a year per listing.
- Average price
- £37.08inside the $15 to $100 sweet spot
- Price range
- £10.45–£72.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #17 within Fitness. It carries 1,659 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 70%
- Out of stock, average day
- 5.2%
- Average rank
- #17in Fitness
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,659per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Outdoor Play Equipment for Children products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 2,577
- Age
- 7y ago

Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump Indoor Outdoor Soccer Sport Games Children Training Practice Toy Set
- Price
- £17.06
- Rating
- 3.9/5
- Reviews
- 5,176
- Age
- 7y ago

26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 4y ago

Kanga Trampoline Outdoor Round Inc Safety Enclosure Net Ladder & Anchor Kit (Curved Shape) 6FT
- Price
- £66.57
- Rating
- 4.4/5
- Reviews
- 1,520
- Age
- 9y ago

JUMMICO 183/220/290/360 CM Trampoline Outdoor with Safety Enclosure Net Outdoor Round Garden Trampoline for Kids & Adults Spring Tool Home Fitness Family Play Equipment
- Price
- £55.88
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 6mo ago
Trending
90-day click momentum
Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump Indoor Outdoor Soccer Sport Games Children Training Practice Toy Set
- Price
- £17.06
- Rating
- 3.9/5
- Reviews
- 5,176
- Age
- 7y ago

JUMMICO 183/220/290/360CM Trampoline Outdoor with Safety Enclosure Net - Complete Outdoor Garden Trampoline for Kids & Adults Spring Tool Home Fitness Family Play Equipment
- Price
- £59.63
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7mo ago

JUMMICO 183/220/290/360 CM Trampoline Outdoor with Safety Enclosure Net Outdoor Round Garden Trampoline for Kids & Adults Spring Tool Home Fitness Family Play Equipment
- Price
- £55.88
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 6mo ago

Kanga Trampoline Outdoor Round Inc Safety Enclosure Net Ladder & Anchor Kit (Curved Shape) 6FT
- Price
- £66.57
- Rating
- 4.4/5
- Reviews
- 1,520
- Age
- 9y ago

Amazon Basics Pop Up Soccer Goal Net for Backyard Practice Training with Carry Bag 1.82 x 1.21 m Green
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 11mo ago
Newest
by launch date
JUMMICO 183/220/290/360 CM Trampoline Outdoor with Safety Enclosure Net Outdoor Round Garden Trampoline for Kids & Adults Spring Tool Home Fitness Family Play Equipment
- Price
- £55.88
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 6mo ago

JUMMICO 183/220/290/360CM Trampoline Outdoor with Safety Enclosure Net - Complete Outdoor Garden Trampoline for Kids & Adults Spring Tool Home Fitness Family Play Equipment
- Price
- £59.63
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 7mo ago

Amazon Basics Pop Up Soccer Goal Net for Backyard Practice Training with Carry Bag 1.82 x 1.21 m Green
- Price
- £14.60
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 11mo ago

Dolu Garden Playhouse with Fence Sturdy Outdoor Play House for Kids 127 x 140 x 107.5 cm White and Grey
- Price
- £72.29
- Rating
- 4.2/5
- Reviews
- 332
- Age
- 2y ago

26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
7%
- Eocolz43%
- Dreamon17%
- JUMMICO10%
- Kiztoys10%
- KANGA9%
- Intex3%
- Open — no brand owns it (3 brands, 7%)
Demand
Outdoor Play Equipment for Children search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 7.7×
Search terms
Top Outdoor Play Equipment for Children search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids outdoor play equipment80K/yr
- outdoor play equipment for children48K/yr
- outdoor play34K/yr
- garden play equipment31K/yr
- kids garden play equipment27K/yr
- playground equipment30K/yr
- childrens outdoor play equipment16K/yr
- outdoor kids play equipment18K/yr
- toddler outdoor play equipment19K/yr
- kids outdoor13K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Play Equipment for Children
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor quality in parts
Cheap low quality
Poor quality
Broke almost instantly
Ripped first time using it
might not last long
Flimsy
Little flimsy
the pole just wobbles its not sturdy
Regret not setting it up sooner
Really difficult to put together
Not easy to put together
I was unable to make it small enough to be of any benefit
Stand not big enough for XXL target
Love
Enjoyable game
Overall a fun game for all
Great fun
Excellent product
awesome, good quality,
The items are good
Great value for money
Good value for money
Good value
Good size
Good size for kids
Its a lovely size for 3 years old grandson
This was very easy to assemble
Easy of setup
relatively easy to put up
Return
0.8% Return rate 34% Fixable by listing
I was unable to make it small enough to be of any benefit
Stand not big enough for XXL target
poor quality in parts
Cheap low quality
Poor quality
Flimsy
Little flimsy
the pole just wobbles its not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Play Equipment for Children questions
Answered from the same tracked data.









