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Olympic Barbell

Fail

Buyers convert on only 0.8% of searches, so Olympic Barbell is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£56K/yr93K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
47%top-5 click share · 11 brands · 13 sellers

Flapen Score

Olympic Barbell against its category

The dotted line is the Sports & Outdoors average. Past it, Olympic Barbell is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olympic Barbell market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olympic Barbell 93K times last year and spent an estimated £56K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
0.8%
Market size, estimated
£56Ka year
Peak month
June1.2× the quietest month
Top search term
olympic barbell44K searches a year

02 · Price

A sale here is worth £74.64.

Listings sell for £74.64 on average, from £26.16 to £251.03. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £74.64 that is £0 to £7K a year per listing.

Average price
£74.64inside the $15 to $100 sweet spot
Price range
£26.16–£251.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #44 within Fitness. It carries 188 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
55%
Out of stock, average day
11.5%
Average rank
#44in Fitness
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
188per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Olympic Barbell products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

13

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 90%

Open market

11%

  • PhysKcal26%
  • Strongway23%
  • LIONSCOOL17%
  • fk sports13%
  • LOEFT5%
  • Chase Fitness5%
  • Open — no brand owns it (5 brands, 11%)

Demand

Olympic Barbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Olympic Barbell search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olympic barbell44K/yr
  • 20kg barbell14K/yr
  • 20kg olympic barbell7K/yr
  • olympic bar10K/yr
  • 6ft barbell4K/yr
  • 6ft olympic barbell3K/yr
  • 7ft olympic barbell 20kg4K/yr
  • 5ft barbell3K/yr
  • barbell 20kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Olympic Barbell

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“the bar was UNDER the 1 inch that it was advertised at”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Olympic Barbell questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data