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Nike Football Size 4

Fail

Shoppers spend only $20K a year here, so Nike Football Size 4 is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£20K/yr64K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
28%top-5 click share · 11 brands · 120 sellers

Flapen Score

Nike Football Size 4 against its category

The dotted line is the Sports & Outdoors average. Past it, Nike Football Size 4 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Football Size 4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nike Football Size 4 64K times last year and spent an estimated £20K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
1.6%
Market size, estimated
£20Ka year
Peak month
December4.6× the quietest month
Top search term
nike academy football11K searches a year

02 · Price

A sale here is worth £19.49.

Listings sell for £19.49 on average, from £7.21 to £169.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.49 that is £0 to £2K a year per listing.

Average price
£19.49inside the $15 to $100 sweet spot
Price range
£7.21–£169.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #58 within Football. It carries 1,197 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
91%
Out of stock, average day
11.5%
Average rank
#58in Football
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,197per listing
Listings tracked
53

04 · Newcomers

Amazon counts 13 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nike Football Size 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£399£798£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

120

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

28%

Top 20: 72%

Open market

3%

  • NIKE56%
  • PUMA29%
  • Mitre7%
  • adidas3%
  • Hy-Pro1%
  • Gain The Edge1%
  • Open — no brand owns it (5 brands, 3%)

Demand

Nike Football Size 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Nike Football Size 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike academy football11K/yr
  • premier league ball9K/yr
  • nike ball6K/yr
  • size 3 football nike4K/yr
  • nike football size 45K/yr
  • nike size 3 football3K/yr
  • nike premier league football4K/yr
  • premier league football size 44K/yr
  • nike football size 33K/yr
  • nike size 4 football3K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Football Size 4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.47

Poor quality ball

Awful Quality

Absolutely rubbish quality

Inflation/Deflation13%−0.11

Deflated everyday

It arrives deflated

now wont stay pumped up

Flatness11%−0.12

Come flat

just keeps going flat

This comes flat

Durability8%−0.03

Deflated after 2 days

Ball split

Didn't last a week

Stitch/Finish/Polish6%−0.08

Also, the stitching looks like its coming apart too

is badly stitched

the stitching began to come loose

Love

Quality-Overall31%+0.47

Excellent product

its really well-made

Exceptional quality for price

Value For Money15%+0.92

worth the money

Good value

Good value for money

Durability7%−0.03

it is holding up really well

The material feels durable and good quality

durable

Size-Overall6%+0.87

Good size

Well made match size 5 very good value looks good easy to inflate

there is a suitable size available

Design-Overall5%+0.51

It's all well-constructed

Good design

smart design

Return

0.7% Return rate 38% Fixable by listing

Size-Overall29%▅▄█▅▇▇

Size down though

Slightly smaller than a normal football

Inflation/Deflation23%▇▄▆███

Deflated everyday

It arrives deflated

now wont stay pumped up

Flatness6%▄█▃▄▃▄

Come flat

just keeps going flat

This comes flat

Quality-Overall5%▅██▇▂▃

Poor quality ball

Awful Quality

Absolutely rubbish quality

Defective Material/Parts4%▁▆█▄▅▂

Defective

Late shipping on replacement and faulty goods

FAQ

Common Nike Football Size 4 questions

Answered from the same tracked data.