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Neck Trainer

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -18.1% this quarter, so Neck Trainer is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£71K/yr63K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
52%top-5 click share · 12 brands · 25 sellers

Flapen Score

Neck Trainer against its category

The dotted line is the Sports & Outdoors average. Past it, Neck Trainer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Trainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Neck Trainer 63K times last year and spent an estimated £71K. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.0%
Market size, estimated
£71Ka year
Peak month
February1.6× the quietest month
Top search term
neck trainer23K searches a year

02 · Price

A sale here is worth £19.01.

Listings sell for £19.01 on average, from £6.24 to £62.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.01 that is £2K to £5K a year per listing.

Average price
£19.01inside the $15 to $100 sweet spot
Price range
£6.24–£62.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #159 within Fitness. It carries 682 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#159in Fitness
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Neck Trainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

18%

  • GripUp23%
  • DMoose Fitness19%
  • GurZinn16%
  • AQF9%
  • flintronic8%
  • RDX8%
  • Open — no brand owns it (6 brands, 18%)

Demand

Neck Trainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Neck Trainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck trainer23K/yr
  • neck harness11K/yr
  • neck weight trainer7K/yr
  • neck exerciser8K/yr
  • neck harness weight lifting6K/yr
  • neck strengthener4K/yr
  • iron neck3K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Trainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.01

so impossible to fit - well the harness fits my 7 year old daughter

Really not a good fit

This product was quite small fitting

Strap/String Quality14%−0.12

Useless as no neck strap

Mis-sized chin strap

Without the chin strap its completely unusable

Quality-Overall11%+3.15

Granted its really cheap

Piece of fidgety garbage

Poorly made and will be looking for a refund

Grip8%+0.13

slips a little

Comfort-Overall8%−0.03

Near zero comfort

gave it 3 stars because its not the most comfortable

Love

Quality-Overall32%+3.15

Excellent quality, easy to adjust and use

Good quality

Very well made

Size-Overall13%+0.01

Variable size and it fits well

Good Fit

fit to all size

Durability9%−0.11

very durable

Fun while it lasted

Comfort-Overall9%−0.03

Easy to use comfy on head does its job well

comfy to wear

Well made, really comfortable and secure when using

Cushion6%+0.87

Well Made with Good Padding

Return

0.9% Return rate 44% Fixable by listing

Size-Overall39%▃█▆▆▅▅

so impossible to fit - well the harness fits my 7 year old daughter

Really not a good fit

This product was quite small fitting

Functionality-Overall13%█▄▅▁▁▅
Strap/String Quality10%█▂▄█▃▄

Useless as no neck strap

Mis-sized chin strap

Without the chin strap its completely unusable

Comfort-Overall6%▅▁▁▁▇█

Near zero comfort

gave it 3 stars because its not the most comfortable

Quality-Overall5%▄▁█▁▁▁

Granted its really cheap

Piece of fidgety garbage

Poorly made and will be looking for a refund

FAQ

Common Neck Trainer questions

Answered from the same tracked data.