Neck Trainer

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-18.1%

Conversion, latest week

6.0%

Market size, estimated

£71Ka year

Peak month

February1.6× the quietest month

Top search term

neck trainer23K searches a year

Listings sell for £19.01 on average, from £6.24 to £62.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.01 that is £2K to £5K a year per listing.

Average price

£19.01inside the $15 to $100 sweet spot

Price range

£6.24–£62.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #159 within Fitness. It carries 682 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

11.9%

Average rank

#159in Fitness

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

682per listing

Listings tracked

18

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months