- Flapen Score
- 35 / 100Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 5035
- Market size
- £173K/yr60K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 10 sellers
Flapen Score
Myzone Belt against its category
The dotted line is the Sports & Outdoors average. Past it, Myzone Belt is stronger. Inside it, weaker.
Market
The Myzone Belt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Myzone Belt 60K times last year and spent an estimated £173K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £173Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- myzone belt19K searches a year
02 · Price
A sale here is worth £56.02.
Listings sell for £56.02 on average, from £5.67 to £118.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £56.02 that is £6K to £14K a year per listing.
- Average price
- £56.02inside the $15 to $100 sweet spot
- Price range
- £5.67–£118.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 3,685 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #27in Fitness
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,685per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Myzone Belt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (M)
- Price
- £17.68
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone Adjustable Strap Extender for Chest Strap
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (S)
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone MZ-Switch Physical Activity Heart Rate Monitor A Water Proof Fitness Tracker For Wrists Arms & Chest
- Price
- £108.45
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 5y ago
Trending
90-day click momentum
Myzone MZ-3 Adjustable Replacement Chest Strap (S)
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (M)
- Price
- £17.68
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago

Myzone Max Heart Rate Monitor Waterproof Fitness Tracker
- Price
- £118.56
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 9mo ago
Newest
by launch date
Myzone Max Heart Rate Monitor Waterproof Fitness Tracker
- Price
- £118.56
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 9mo ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

Wjelet Heart Rate Monitor Chest Strap Replacement - Adjustable Compatible with Garmin Myzone MZ-1 Polar H10 H9 H7 Wahoo CooSpo
- Price
- £5.67
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 1y ago

Myzone Adjustable Strap Extender for Chest Strap
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- MYZONE95%
- Wjelet3%
- AliveCor2%
- Open — no brand owns it (0%)
Demand
Myzone Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Myzone Belt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- myzone belt19K/yr
- myzone15K/yr
- myzone switch chest strap7K/yr
- my zone5K/yr
- myzone heart rate monitor5K/yr
- my zone chest strap4K/yr
- myzone switch5K/yr
- my zone belt1K/yr
Reviews and returns
What reviews say buyers love and hate about Myzone Belt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
wrong size
A bit short
The device itself is small
Bit expensive
Expensive
not for a device that is as expensive as it is
Absolute garbage, may work for most people
Doesnt Work Reliably
Does not fit mz3
Love
Excellent product
Good quality
It is a good product
Easy and great to use
Amazing little pice of tech, so quick and easy to use and very easy to review your recordings or to send them to your GP or cardiologist
Easy to use, accurate and helped me diagnose a problem
Awesome kit and free app
Connects to my phone
works fine with the Polar one
Return
4.5% Return rate 24% Fixable by listing
Doesnt Work Reliably
wrong size
A bit short
The device itself is small
Does not fit mz3
not picking up Bluetooth very well
Inconsistent connectivity and results
It disconnects randomly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Myzone Belt questions
Answered from the same tracked data.









