Is myzone belt profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (35/100).

How competitive is the myzone belt niche?

3 brands and 10 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in myzone belt?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.5%.

When does demand for myzone belt peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the myzone belt niche?

Listings span £5.67–£118.56; the average listing price is £56.02 (sweet spot $15–$100). The average incumbent carries 3,685 reviews — the moat a new listing must climb.

myzone belt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£56.02

avg listing price — sweet spot $15–$100

Price range

Great£5.67–£118.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£173K

£173K/yr · 60K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Okay3,685.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, myzone belt is a £173K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

myzone belt market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £112K–£140K; units × avg price
Conversion rate: 5.1%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.8%
Avg brand age: 40 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

MYZONE95%
Wjelet3%
AliveCor2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top myzone belt search terms

myzone belt19K/yr -22.6%4.0% conv.
myzone15K/yr -19.3%2.4% conv.
myzone switch chest strap7K/yr -37.9%7.6% conv.
my zone5K/yr -17.0%2.8% conv.
myzone heart rate monitor5K/yr -30.6%2.6% conv.
my zone chest strap4K/yr -42.1%3.3% conv.
myzone switch5K/yr -48.5%3.3% conv.
my zone belt1K/yr -38.4%3.9% conv.

All search terms

Top myzone belt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)

MYZONE£17.664.3★303 rev

Myzone MZ-3 Adjustable Replacement Chest Strap (M)

MYZONE£17.684.5★694 rev

Myzone Adjustable Strap Extender for Chest Strap

MYZONE£7.244.7★15 rev

Myzone MZ-3 Adjustable Replacement Chest Strap (S)

MYZONE£17.554.5★694 rev

Myzone MZ-Switch Physical Activity Heart Rate Monitor A Water Proof Fitness Tracker For Wrists Arms & Chest

MYZONE£108.454.3★256 rev

Newest

by launch date

Myzone Max Heart Rate Monitor Waterproof Fitness Tracker

MYZONE£118.561,084 rev

9mo ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare

AliveCor£118.4529,030 rev

1y ago

Wjelet Heart Rate Monitor Chest Strap Replacement - Adjustable Compatible with Garmin Myzone MZ-1 Polar H10 H9 H7 Wahoo CooSpo

Wjelet£5.677 rev

1y ago

Myzone Adjustable Strap Extender for Chest Strap

MYZONE£7.2415 rev

2y ago

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)

MYZONE£17.66303 rev

4y ago

What buyers say about myzone belt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Ease Of Use21%

“Easy and great to use”

Software/Application8%

“Awesome kit and free app”

Connectivity-Overall8%

“Connects to my phone”

Compatibility-Overall8%

“works fine with the Polar one”

Size-Overall8%

“I use this daily and its perfect fit and performance”

Advertised Vs Actual Product4%

“Exactly what I needed”

Efficiency4%

“But, it works really well”

What buyers complain about

Size-Overall23%

“wrong size”

Value For Money23%

“Bit expensive”

Quality-Overall9%

“Absolute garbage, may work for most people”

Functionality-Overall9%

“Doesnt Work Reliably”

Compatibility-Overall9%

“Does not fit mz3”

Connectivity-Overall8%

“not picking up Bluetooth very well”

Charging5%

“not charging fully”

Color3%

“If l wear it l barely get it going to blue or green”

Exercise/Sports Suitability3%

“It doesnt recognise intense weight training sessions”

Top return reasons

Functionality-Overall17%

Size-Overall16%

Compatibility-Overall16%

Connectivity-Overall14%

Measurement/Reading Accuracy7%

Value For Money5%