- Flapen Score
- 35 / 100Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 5035
- Market size
- £173K/yr60K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 10 sellers
Flapen Score
Myzone Belt against its category
The dotted line is the Sports & Outdoors average. Past it, Myzone Belt is stronger. Inside it, weaker.
Market
The Myzone Belt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Myzone Belt 60K times last year and spent an estimated £173K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £173Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- myzone belt19K searches a year
02 · Price
A sale here is worth £56.02.
Listings sell for £56.02 on average, from £5.67 to £118.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £56.02 that is £6K to £14K a year per listing.
- Average price
- £56.02inside the $15 to $100 sweet spot
- Price range
- £5.67–£118.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 3,685 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #27in Fitness
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,685per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Myzone Belt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (M)
- Price
- £17.68
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone Adjustable Strap Extender for Chest Strap
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (S)
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone MZ-Switch Physical Activity Heart Rate Monitor A Water Proof Fitness Tracker For Wrists Arms & Chest
- Price
- £108.45
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 5y ago
Trending
estimated 90-day click momentum
Myzone MZ-3 Adjustable Replacement Chest Strap (S)
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

Myzone MZ-3 Adjustable Replacement Chest Strap (M)
- Price
- £17.68
- Rating
- 4.5/5
- Reviews
- 694
- Age
- 9y ago

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago

Myzone Max Heart Rate Monitor Waterproof Fitness Tracker
- Price
- £118.56
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 9mo ago
Newest
by launch date
Myzone Max Heart Rate Monitor Waterproof Fitness Tracker
- Price
- £118.56
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 9mo ago

KardiaMobile 6-Lead ECG Heart Rate Monitor with 1-Month KardiaCare
- Price
- £118.45
- Rating
- 4.3/5
- Reviews
- 29,030
- Age
- 1y ago

Wjelet Heart Rate Monitor Chest Strap Replacement - Adjustable Compatible with Garmin Myzone MZ-1 Polar H10 H9 H7 Wahoo CooSpo
- Price
- £5.67
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 1y ago

Myzone Adjustable Strap Extender for Chest Strap
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago

Myzone MZ-Switch & Myzone Max Adjustable Replacement Chest Strap (M)
- Price
- £17.66
- Rating
- 4.3/5
- Reviews
- 303
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- MYZONE95%
- Wjelet3%
- AliveCor2%
- Open — no brand owns it (0%)
Demand
Myzone Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Myzone Belt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- myzone belt19K/yr
- myzone15K/yr
- myzone switch chest strap7K/yr
- my zone5K/yr
- myzone heart rate monitor5K/yr
- my zone chest strap4K/yr
- myzone switch5K/yr
- my zone belt1K/yr
Reviews and returns
What reviews say buyers love and hate about Myzone Belt
We read the reviews and the return reasons for every product selling here.
“wrong size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Myzone Belt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









