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Myzone Belt

Fail

The top 5 brands take 100% of clicks, so Myzone Belt is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£173K/yr60K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
84%top-5 click share · 3 brands · 10 sellers

Flapen Score

Myzone Belt against its category

The dotted line is the Sports & Outdoors average. Past it, Myzone Belt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myzone Belt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Myzone Belt 60K times last year and spent an estimated £173K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
5.1%
Market size, estimated
£173Ka year
Peak month
January2.0× the quietest month
Top search term
myzone belt19K searches a year

02 · Price

A sale here is worth £56.02.

Listings sell for £56.02 on average, from £5.67 to £118.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £56.02 that is £6K to £14K a year per listing.

Average price
£56.02inside the $15 to $100 sweet spot
Price range
£5.67–£118.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #27 within Fitness. It carries 3,685 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#27in Fitness
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,685per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Myzone Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • MYZONE95%
  • Wjelet3%
  • AliveCor2%
  • Open — no brand owns it (0%)

Demand

Myzone Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Myzone Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myzone belt19K/yr
  • myzone15K/yr
  • myzone switch chest strap7K/yr
  • my zone5K/yr
  • myzone heart rate monitor5K/yr
  • my zone chest strap4K/yr
  • myzone switch5K/yr
  • my zone belt1K/yr

Reviews and returns

What reviews say buyers love and hate about Myzone Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+1.09

wrong size

A bit short

The device itself is small

Value For Money23%−0.18

Bit expensive

Expensive

not for a device that is as expensive as it is

Quality-Overall9%+1.15

Absolute garbage, may work for most people

Functionality-Overall9%−0.08

Doesnt Work Reliably

Compatibility-Overall9%−0.09

Does not fit mz3

Love

Quality-Overall29%+1.15

Excellent product

Good quality

It is a good product

Ease Of Use21%+1.71

Easy and great to use

Amazing little pice of tech, so quick and easy to use and very easy to review your recordings or to send them to your GP or cardiologist

Easy to use, accurate and helped me diagnose a problem

Software/Application8%+0.63

Awesome kit and free app

Connectivity-Overall8%−0.16

Connects to my phone

Compatibility-Overall8%−0.09

works fine with the Polar one

Return

4.5% Return rate 24% Fixable by listing

Functionality-Overall17%█▇▆▆▆▃

Doesnt Work Reliably

Size-Overall16%▃▇▆█▅█

wrong size

A bit short

The device itself is small

Compatibility-Overall16%▅▆▇▇▅█

Does not fit mz3

Connectivity-Overall14%█▆▃▃▄▄

not picking up Bluetooth very well

Inconsistent connectivity and results

It disconnects randomly

Measurement/Reading Accuracy7%▄▁█▄▅▄

FAQ

Common Myzone Belt questions

Answered from the same tracked data.