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Multi Gym

Fail

Buyers convert on only 0.3% of searches, so Multi Gym is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£365K/yr320K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
67%top-5 click share · 10 brands · 14 sellers

Flapen Score

Multi Gym against its category

The dotted line is the Sports & Outdoors average. Past it, Multi Gym is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Gym market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Gym 320K times last year and spent an estimated £365K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
0.3%
Market size, estimated
£365Ka year
Peak month
January1.4× the quietest month
Top search term
multi gym143K searches a year

02 · Price

A sale here is worth £407.89.

Listings sell for £407.89 on average, from £48.79 to £1180.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £407.89 that is £0 to £41K a year per listing.

Average price
£407.89above the $15 to $100 sweet spot
Price range
£48.79–£1180.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£41K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #43 within Fitness. It carries 168 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
24%
Out of stock, average day
19.0%
Average rank
#43in Fitness
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Multi Gym products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£146K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Strongway57%
  • Senshi Japan12%
  • HOMCOM11%
  • RevFit4%
  • DKN4%
  • SPORTNOW3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Multi Gym search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Multi Gym search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi gym143K/yr
  • multi gyms for home57K/yr
  • multigym41K/yr
  • multigyms for home30K/yr
  • home multi gym14K/yr
  • multi gym machine8K/yr
  • all in one gym machine8K/yr
  • compact multi gym5K/yr
  • all in one gym4K/yr
  • smart home gym4K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Gym

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting15%−0.08

Instructions are not good

Followed the information manual instructions which are extremely hard to follow as print is so small

Instructions were misleading at times

Assembly/Installation13%−0.04

Difficult to put together

The assembly instructions require a bit of thinking

even the online video for assembly is not good

Quality-Overall8%

Poor quality

I definitely have noticed a difference however the product its self is not very good

Not very good

Durability7%−0.08

Broken on first use

Broken within 2 weeks of very light use

already falling apart

Noise Level4%−0.03

Noisy after a while

Soooo noisey

after using it for about 5-6 times it started to be noisy

Love

Value For Money19%+1.65

Good value

This is so worth the money

Excellent value for money

Quality-Overall17%

Excellent quality machine

Excellent product

well made

Exercise/Sports Suitability8%+0.68

Very happy with the gym

Good exercise

This is great gives a good workout use 3 times a day

Ease Of Use7%+0.63

Easy to use

very straightforward

Great for beginners to get used too

Noise Level5%−0.03

Easy to use definatly not noisy well worth the money good communication would buy again excellent service arrived on time

not noisy

Nice quiet motor and its powerful

Return

1.0% Return rate 12% Fixable by listing

Functionality-Overall19%▆▅█▅▂▅
Defective Material/Parts17%▇▇▂▄█▃
Weight Heavy6%█▁▂▅▃▃
Size-Overall5%█▂▄▂▃▁
Quality-Overall4%▁▂▂▄▄█

Poor quality

I definitely have noticed a difference however the product its self is not very good

Not very good

FAQ

Common Multi Gym questions

Answered from the same tracked data.