Mtb Helmet
FailBuyers convert on only 0.7% of searches, so Mtb Helmet is a Fail.
- Flapen Score
- 40 / 100Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 5040
- Market size
- £72K/yr289K searches / yr
- 90-day growth
- +27.8%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 14 sellers
Flapen Score
Mtb Helmet against its category
The dotted line is the Sports & Outdoors average. Past it, Mtb Helmet is stronger. Inside it, weaker.
Market
The Mtb Helmet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mtb Helmet 289K times last year and spent an estimated £72K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- +27.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £72Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- mtb helmet132K searches a year
02 · Price
A sale here is worth £36.39.
Listings sell for £36.39 on average, from £18.82 to £86.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.39 that is £0 to £4K a year per listing.
- Average price
- £36.39inside the $15 to $100 sweet spot
- Price range
- £18.82–£86.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #27 within Cycling. It carries 1,267 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #27in Cycling
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,267per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mtb Helmet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Exclusky Mountain Bike Helmet MTB Helmet Adult Lightweight Breathable Mens Bike Helmet Cycling Mountain & Road Bicycle Helmets for Men Women(gray)
- Price
- £19.57
- Rating
- 4.5/5
- Reviews
- 6,541
- Age
- 8y ago

Fox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Favoto Mountain Bike Helmet for Adult Commute & Off-Road Cycling with Visor
- Price
- £22.58
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 2y ago
Trending
90-day click momentum
Fox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago

Favoto Mountain Bike Helmet for Adult Commute & Off-Road Cycling with Visor
- Price
- £22.58
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 2y ago
Newest
by launch date
Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago

Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Fox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago

Aomiun Ultra-Light MTB Helmet (58-61cm) - 17 Ventilation Channels & Detachable Sun Visor | Shock-Absorbing PC+EPS | Adjustable Dial Fit for Men & Women (Green/Black/Purple/White/Gray)
- Price
- £30.90
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Fox Racing61%
- Favoto14%
- EXCLUSKY8%
- OnBros7%
- ANYPASS4%
- Aomiun3%
- Open — no brand owns it (1 brand, 3%)
Demand
Mtb Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Search terms
Top Mtb Helmet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mtb helmet132K/yr
- mountain bike helmet78K/yr
- fox helmet30K/yr
- fox mtb helmet13K/yr
- fox helmet mtb9K/yr
- mens mountain bike helmet6K/yr
- mountain bike helmets6K/yr
- mtb helmets6K/yr
- fox bike helmet5K/yr
- mountain bike helmet men4K/yr
Reviews and returns
What reviews say buyers love and hate about Mtb Helmet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Clip fell off only after 4 months - is missing now so can no longer use - these should be designed to be fixed permanently
Had the item for a month
so I was surprised that I can't get it quite as tight as I would like
Fits a bit narrow
small fit
Cheap and not safe
It looks like cheap crap
Cheap
The strap is impossible to fit properly
Chin strap poor
My only concern is the chin strap is a little awkward
Front broke off just from being stored wasnt very strong
Love
Fits well
It fits well for an 11-year-old boy
Fantastic helmet good fit plus you can tighten it up on the back definitely recommend
affordable
Great price
Good value for money
very comfortable
The helmet is quite comfortable
Comfortable to
Decent quality for the price and Quick delivery
generally feels very well made
Good quality
Doesnt weigh a deal
Its stylish, lightweight, sturdy and true to size
Lightweight and comfortable
Return
2.1% Return rate 87% Fixable by listing
so I was surprised that I can't get it quite as tight as I would like
Fits a bit narrow
small fit
The strap is impossible to fit properly
Chin strap poor
My only concern is the chin strap is a little awkward
Uncomfortable and narrow
My 15 year old did not like the bullet shape on delivery as the 'peak' of the helmet has to be attached onto the 'head bowl'
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mtb Helmet questions
Answered from the same tracked data.









