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Mtb Helmet

Fail

Buyers convert on only 0.7% of searches, so Mtb Helmet is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£72K/yr289K searches / yr
90-day growth
+27.8%search demand this quarter
Competition
71%top-5 click share · 7 brands · 14 sellers

Flapen Score

Mtb Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Mtb Helmet is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtb Helmet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mtb Helmet 289K times last year and spent an estimated £72K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
0.7%
Market size, estimated
£72Ka year
Peak month
May1.9× the quietest month
Top search term
mtb helmet132K searches a year

02 · Price

A sale here is worth £36.39.

Listings sell for £36.39 on average, from £18.82 to £86.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.39 that is £0 to £4K a year per listing.

Average price
£36.39inside the $15 to $100 sweet spot
Price range
£18.82–£86.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #27 within Cycling. It carries 1,267 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#27in Cycling
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,267per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mtb Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Fox Racing61%
  • Favoto14%
  • EXCLUSKY8%
  • OnBros7%
  • ANYPASS4%
  • Aomiun3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Mtb Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Mtb Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mtb helmet132K/yr
  • mountain bike helmet78K/yr
  • fox helmet30K/yr
  • fox mtb helmet13K/yr
  • fox helmet mtb9K/yr
  • mens mountain bike helmet6K/yr
  • mountain bike helmets6K/yr
  • mtb helmets6K/yr
  • fox bike helmet5K/yr
  • mountain bike helmet men4K/yr

Reviews and returns

What reviews say buyers love and hate about Mtb Helmet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.16

Clip fell off only after 4 months - is missing now so can no longer use - these should be designed to be fixed permanently

Had the item for a month

Size-Overall14%+0.49

so I was surprised that I can't get it quite as tight as I would like

Fits a bit narrow

small fit

Quality-Overall11%

Cheap and not safe

It looks like cheap crap

Cheap

Strap/String Quality11%−0.10

The strap is impossible to fit properly

Chin strap poor

My only concern is the chin strap is a little awkward

Strength8%−0.09

Front broke off just from being stored wasnt very strong

Love

Size-Overall16%+0.49

Fits well

It fits well for an 11-year-old boy

Fantastic helmet good fit plus you can tighten it up on the back definitely recommend

Value For Money15%+1.32

affordable

Great price

Good value for money

Comfort-Overall13%

very comfortable

The helmet is quite comfortable

Comfortable to

Quality-Overall12%

Decent quality for the price and Quick delivery

generally feels very well made

Good quality

Weight Light11%+1.01

Doesnt weigh a deal

Its stylish, lightweight, sturdy and true to size

Lightweight and comfortable

Return

2.1% Return rate 87% Fixable by listing

Size-Overall81%▅▇█▇▇▇

so I was surprised that I can't get it quite as tight as I would like

Fits a bit narrow

small fit

Strap/String Quality5%█▂▁▃▃▄

The strap is impossible to fit properly

Chin strap poor

My only concern is the chin strap is a little awkward

Comfort-Overall3%▁▅▁▆█▄

Uncomfortable and narrow

Advertised Vs Actual Product2%▁▅█▆▃▆
Shape/Style2%█▄▃▁▂▃

My 15 year old did not like the bullet shape on delivery as the 'peak' of the helmet has to be attached onto the 'head bowl'

FAQ

Common Mtb Helmet questions

Answered from the same tracked data.