Mtb Helmet
weak search conversion (0.7%) — Mtb Helmet doesn't clear our bar today.
Flapen Score
Is Mtb Helmet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mtb Helmet is a £72K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 40/100.
Mtb Helmet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +27.8% over the last 90 days and 0.7% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Mtb Helmet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Exclusky Mountain Bike Helmet MTB Helmet Adult Lightweight Breathable Mens Bike Helmet Cycling Mountain & Road Bicycle Helmets for Men Women(gray)
- Price
- £19.57
- Rating
- 4.5/5
- Reviews
- 6,541
- Age
- 8y ago
Fox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Favoto Mountain Bike Helmet for Adult Commute & Off-Road Cycling with Visor
- Price
- £22.58
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 2y ago
Trending
90-day click momentumFox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Bike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago
Favoto Mountain Bike Helmet for Adult Commute & Off-Road Cycling with Visor
- Price
- £22.58
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 2y ago
Newest
by launch dateBike Helmet Men Women Lightweight MTB Cycle Helmet with Detachable Visor Adjustable Mountain Road Bicycle Helmet with Dial Fit Safety Certified Cycling Helmet for Adult Youth
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 8mo ago
Fox Racing Speedframe Helmet Solid CE MTB mountain bike helmet MIPS protection adjustable visor optimized ventilation 360 fit system removable liner Military Size: L
- Price
- £85.49
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Fox Racing - SPEEDFRAME HELMET SOLID CE Cycling Helmets White L
- Price
- £83.85
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Fox Racing Speedframe MTB mountain bike helmet MIPS protection adjustable visor ventilation system removable liner adjustable fit Rust Size: L
- Price
- £86.10
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 1y ago
Aomiun Ultra-Light MTB Helmet (58-61cm) - 17 Ventilation Channels & Detachable Sun Visor | Shock-Absorbing PC+EPS | Adjustable Dial Fit for Men & Women (Green/Black/Purple/White/Gray)
- Price
- £30.90
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Fox Racing61%
- Favoto14%
- EXCLUSKY8%
- OnBros7%
- ANYPASS4%
- Aomiun3%
- Open — no brand owns it (1 brand, 3%)
Mtb Helmet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Top Mtb Helmet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mtb helmet132K/yr
- mountain bike helmet78K/yr
- fox helmet30K/yr
- fox mtb helmet13K/yr
- fox helmet mtb9K/yr
- mens mountain bike helmet6K/yr
- mountain bike helmets6K/yr
- mtb helmets6K/yr
- fox bike helmet5K/yr
- mountain bike helmet men4K/yr
What reviews say buyers love and hate about Mtb Helmet
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fits well”
“affordable”
“very comfortable”
“Decent quality for the price and Quick delivery”
“Doesnt weigh a deal”
What buyers complain about
78% of reviews“Clip fell off only after 4 months - is missing now so can no longer use - these should be designed to be fixed permanently”
“so I was surprised that I can't get it quite as tight as I would like”
“Cheap and not safe”
“The strap is impossible to fit properly”
“Front broke off just from being stored wasnt very strong”
Mtb Helmet return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mtb Helmet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
