mouthguard for braces
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,821avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£5.00–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£34K£34K/yr · 64K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mouthguard for braces is a £34K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mouthguard for braces market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Opro65%
- SAFEJAWZ29%
- Shock Doctor4%
- DeltaDent2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -49.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×
Top mouthguard for braces search terms
- gum shield for braces15K/yr
- mouthguard for braces13K/yr
- braces mouthguard9K/yr
- mouth guard for braces9K/yr
- orthodontic gum shield for braces4K/yr
- braces gum shield4K/yr
- opro mouth guard braces4K/yr
- orthodontic mouth guard for braces4K/yr
- gum shield for braces teenagers3K/yr
Top mouthguard for braces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPRO Gold Level Mouthguard for Braces Premium Fit Gum Shield Adult (Age 10+) OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey Premium Protection with Dental Warranty
Opro£16.614.4★1,290 rev
SAFEJAWZ Clear Mouth Guard for Braces One Size Gum Shield with Case
SAFEJAWZ£16.424.2★2,551 rev
OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty
Opro£16.584.4★1,290 rev
SAFEJAWZ Ice Blue Mouth Guard for Braces One Size Gum Shield with Case
SAFEJAWZ£16.544.2★2,551 rev
OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)
Opro£5.004.0★555 rev
Newest
by launch date
OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty
Opro£16.501,290 rev
Lip Protector for Braces Orthodontic Mouth Guard Wax Alternative Comfort Covers Lip Shield for Brackets Lip Bumper
DeltaDent£6.39304 rev
OPRO Gold Level Mouthguard for Braces Premium Fit Gum Shield Adult (Age 10+) OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey Premium Protection with Dental Warranty
Opro£16.611,290 rev
OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty
Opro£16.581,290 rev
OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)
Opro£5.00555 rev
Trending
90-day click momentum
SAFEJAWZ Clear Mouth Guard Slim Fit Gum Shield for Juniors with Case
SAFEJAWZ£7.214.2★
SAFEJAWZ White Mouth Guard Slim Fit Gum Shield for Adults with Case
SAFEJAWZ£7.734.2★
OPRO Gold Level Mouthguard for Braces Premium Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Easy Self-Fit Gum Shield Rugby and Hockey - Premium Protection with Dental Warranty
Opro£16.504.4★
OPRO Snap-Fit Mouthguard for Braces Instant Fit - Gum Shield Adult (Age 10+) - OPRO Mouth Guard Boxing and MMA Impact-Resistant Gum Shield Rugby - Standard Protection with Dental Warranty (White)
Opro£5.004.0★
Shock Doctor Braces Mouthguard No Boil/Mold Instant Fit Superior Protection and Comfortable Fit Adult/Youth
Shock Doctor£16.423.9★
What buyers say about mouthguard for braces
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable”
“Fitted me perfectly”
“Good product”
“Great mouth guard for braces”
“Does the job”
“Works well”
“Comfy”
“Good value for money”
“Followed the instructions exactly”
“the dentist / orthodontist happy”
What buyers complain about
“Fits well not used it properly yet though”
“Poor quality doesnt mould very well”
“It does hurt her sometime”
“didnt notice it was in as breathing”
“Not Remouldable”
“Awful, made my gums bleed”
“Need improvement”
“not to mention its far too bulky to be useful in day to day wear”
“it's so uncomfortable”
“not very practical day to day”
Top return reasons
Common questions
- Is mouthguard for braces profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 10 tracked products. 90-day search growth is -49.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the mouthguard for braces niche?
- 4 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mouthguard for braces?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pain Relief-Overall. The return rate is 1.4%.
- When does demand for mouthguard for braces peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 10.6× the quietest.
- What does it cost to enter the mouthguard for braces niche?
- Listings span £5.00–£16.61; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 2,821 reviews — the moat a new listing must climb.