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Mouthguard for Braces

soft demand (-49.1% this quarter) — Mouthguard for Braces doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 8Growth 0Conversion 52Competition 15Returns 87Price range 14Avg price 54Brand share 0Review moat 37Quality gap 86
This niche Category average

Is Mouthguard for Braces profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mouthguard for Braces is a £34K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.

Mouthguard for Braces: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.1% over the last 90 days and 4.2% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr4K
Search volume / yr-49.1%64K
Conversion rate4.2%
Avg price£12.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 19
Top-5 product click share83%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews2,821

Top Mouthguard for Braces products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Opro65%
  • SAFEJAWZ29%
  • Shock Doctor4%
  • DeltaDent2%

Mouthguard for Braces demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR4.2%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews2,821Avg BSR#139
9K7KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×

Top Mouthguard for Braces search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gum shield for braces15K/yr
  • mouthguard for braces13K/yr
  • braces mouthguard9K/yr
  • mouth guard for braces9K/yr
  • orthodontic gum shield for braces4K/yr
  • braces gum shield4K/yr
  • opro mouth guard braces4K/yr
  • orthodontic mouth guard for braces4K/yr
  • gum shield for braces teenagers3K/yr

What reviews say buyers love and hate about Mouthguard for Braces

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Comfort-Overall20%

Comfortable

Size-Overall16%

Fitted me perfectly

Quality-Overall16%

Good product

Protection11%

Great mouth guard for braces

Advertised Vs Actual Product7%

Does the job

What buyers complain about

87% of reviews
Size-Overall19%

Fits well not used it properly yet though

Quality-Overall15%

Poor quality doesnt mould very well

Pain Relief-Overall8%

It does hurt her sometime

Breathability8%

didnt notice it was in as breathing

Functionality-Overall8%

Not Remouldable

Mouthguard for Braces return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Functionality-Overall
12%
3Advertised Vs Actual Product
5%
4Ease Of Use
4%
5Quality-Overall
3%

Common Mouthguard for Braces questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mouthguard for Braces 31/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 10 tracked products. Search demand moved -49.1% over the last 90 days.
Search demand for Mouthguard for Braces on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 10.6× the quietest.