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Mouthguard for Braces

Fail

Demand is soft, at -49.1% this quarter, so Mouthguard for Braces is a Fail.

Flapen Score
31
31 / 100
Ranks 777 of 792 Sports & Outdoors niches · −19 vs the category median of 50
Market size
£34K/yr64K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
83%top-5 click share · 4 brands · 19 sellers

Flapen Score

Mouthguard for Braces against its category

The dotted line is the Sports & Outdoors average. Past it, Mouthguard for Braces is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthguard for Braces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouthguard for Braces 64K times last year and spent an estimated £34K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
4.2%
Market size, estimated
£34Ka year
Peak month
September10.6× the quietest month
Top search term
gum shield for braces15K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £5.00 to £16.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.54 that is £3K to £6K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£5.00–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Sports Medicine. It carries 2,821 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#139in Sports Medicine
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,821per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mouthguard for Braces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Opro65%
  • SAFEJAWZ29%
  • Shock Doctor4%
  • DeltaDent2%

Demand

Mouthguard for Braces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.6×

Search terms

Top Mouthguard for Braces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gum shield for braces15K/yr
  • mouthguard for braces13K/yr
  • braces mouthguard9K/yr
  • mouth guard for braces9K/yr
  • orthodontic gum shield for braces4K/yr
  • braces gum shield4K/yr
  • opro mouth guard braces4K/yr
  • orthodontic mouth guard for braces4K/yr
  • gum shield for braces teenagers3K/yr

Reviews and returns

What reviews say buyers love and hate about Mouthguard for Braces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.48

Fits well not used it properly yet though

Too small

Not fit for use

Quality-Overall15%−0.02

Poor quality doesnt mould very well

Crappy

Pain Relief-Overall8%−0.10

It does hurt her sometime

Breathability8%−0.02

didnt notice it was in as breathing

Functionality-Overall8%−0.10

Not Remouldable

Love

Comfort-Overall20%+1.45

Comfortable

As soon as it was shaped my son found it very comfortable

Realy comfortable to wear

Size-Overall16%+0.48

Fitted me perfectly

Sits well in the mouth

Good fit even with braces

Quality-Overall16%−0.02

Good product

quality

Good value and serves it's purpose well

Protection11%+1.14

Great mouth guard for braces

Teeth protection

The best, easy to apply and offer solid protection

Advertised Vs Actual Product7%+0.67

Does the job

Item as described

Return

1.4% Return rate 71% Fixable by listing

Size-Overall55%▆▇▇█▆▇

Fits well not used it properly yet though

Too small

Not fit for use

Functionality-Overall12%█▂▇▃▄▆

Not Remouldable

Advertised Vs Actual Product5%▁▆▅▁▄█
Ease Of Use4%▃█▇▆▁▁

not very practical day to day

I also found it a bit inconvenient to use regularly

Quality-Overall3%▆▅▃█▅▁

Poor quality doesnt mould very well

Crappy

FAQ

Common Mouthguard for Braces questions

Answered from the same tracked data.