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Mountain Bike

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.1% of searches, so Mountain Bike is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 50
Market size
£171K/yr1.2M searches / yr
90-day growth
+45.9%search demand this quarter
Competition
26%top-5 click share · 40 brands · 63 sellers

Flapen Score

Mountain Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Mountain Bike is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Bike market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mountain Bike 1.2M times last year and spent an estimated £171K. The top 5 brands take 37% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
0.1%
Market size, estimated
£171Ka year
Peak month
May2.1× the quietest month
Top search term
mountain bike346K searches a year

02 · Price

A sale here is worth £172.22.

Listings sell for £172.22 on average, from £5.42 to £667.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £172.22 that is £0 to £17K a year per listing.

Average price
£172.22above the $15 to $100 sweet spot
Price range
£5.42–£667.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 932 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
38%
Out of stock, average day
17.7%
Average rank
#248in Cycling
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
88

04 · Newcomers

Amazon counts 9 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mountain Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

63

Top-5 brand share

37%

Top 20: 86%

Top-5 click share

26%

Top 20: 56%

Open market

57%

  • Flying9%
  • TRIOBLADE8%
  • Generic7%
  • RCB7%
  • LSBIKE6%
  • Tortec6%

Demand

Mountain Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Mountain Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mountain bike346K/yr
  • kids bike214K/yr
  • mens bike70K/yr
  • carrera bike68K/yr
  • mens mountain bike57K/yr
  • mountain bikes60K/yr
  • full suspension mountain bikes53K/yr
  • womens bike39K/yr
  • kids bikes58K/yr
  • ladies bike38K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Bike

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.03

Cheap parts

The item is very cheaply made

Low quality

Durability13%−0.27

Very disappointing as they are now of no use at all

Broke after 2 months of use

surely should be more durable than that

Assembly/Installation8%

Very annoying as another cost is involved gor it to be assembled

a bit fiddly to put together

Difficult to Assemble

Size-Overall8%+0.19

small

Fit not good

one is shorter than the other

Value For Money7%+1.09

I expected more for the price

it is not worth the price

much more expensive than it is

Love

Quality-Overall31%+1.03

It's build quality appears to be good

Good quality

the quality is as good as my personal bike

Value For Money18%+1.09

great value for money

Great buy

Good value for money

Size-Overall7%+0.19

Great size

Perfect height

great size for my little one

Assembly/Installation5%

Easy assembly

easy to assemble

Very easy to set up

Advertised Vs Actual Product5%+0.31

It was exactly as advertised

Better than expected

As described

Return

1.3% Return rate 59% Fixable by listing

Size-Overall45%▆█▇█▆▇

small

Fit not good

one is shorter than the other

Defective Material/Parts15%█▅▅▅▆▅
Functionality-Overall6%█▄▃▄▄▆

Bad experience when driving

that hardly works

Quality-Overall4%▁█▃▄▃▃

Cheap parts

The item is very cheaply made

Low quality

Assembly/Installation3%▅█▇▃▇▄

Very annoying as another cost is involved gor it to be assembled

a bit fiddly to put together

Difficult to Assemble

FAQ

Common Mountain Bike questions

Answered from the same tracked data.