Mountain Bike
MaybeThe products selling today average only 3.9★. But buyers convert on only 0.1% of searches, so Mountain Bike is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 5063
- Market size
- £171K/yr1.2M searches / yr
- 90-day growth
- +45.9%search demand this quarter
- Competition
- 26%top-5 click share · 40 brands · 63 sellers
Flapen Score
Mountain Bike against its category
The dotted line is the Sports & Outdoors average. Past it, Mountain Bike is stronger. Inside it, weaker.
Market
The Mountain Bike market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mountain Bike 1.2M times last year and spent an estimated £171K. The top 5 brands take 37% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +45.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £171Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- mountain bike346K searches a year
02 · Price
A sale here is worth £172.22.
Listings sell for £172.22 on average, from £5.42 to £667.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £172.22 that is £0 to £17K a year per listing.
- Average price
- £172.22above the $15 to $100 sweet spot
- Price range
- £5.42–£667.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£17K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 932 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 38%
- Out of stock, average day
- 17.7%
- Average rank
- #248in Cycling
- Average rating
- 3.92 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 932per listing
- Listings tracked
- 88
04 · Newcomers
Amazon counts 9 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mountain Bike products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FLYing Lightweight 21 speeds Mountain Bikes Bicycles Strong Alloy Frame with Disc brake and Shimano parts Warranty
- Price
- £190.42
- Rating
- 3.9/5
- Reviews
- 388
- Age
- 9y ago

Tortec Velocity Hybrid Rear Rack: Black 26-700C
- Price
- £24.14
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 15y ago

RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
- Price
- £215.34
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 4mo ago

WESTWOOD FOX WFX Cycling Gloves Full Finger Mountain Bike Gloves Touchscreen MTB Gloves Padded Anti-Slip MTB Road Biking Sports Gloves for men and women (Black L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 3,323
- Age
- 4y ago

Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 14,247
- Age
- 8y ago
Trending
90-day click momentum
WESTWOOD FOX WFX Cycling Gloves Full Finger Mountain Bike Gloves Touchscreen MTB Gloves Padded Anti-Slip MTB Road Biking Sports Gloves for men and women (Black L)
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 3,323
- Age
- 4y ago

EVERCROSS Mountain Bike for Adult Men Women 26 Outdoor Cycling Bike 21-Speed Gear System Aluminum Frame Bicycle with Front Suspension All-Terrain Bike with Disc Brakes 150 kg Max Load Black
- Price
- £208.91
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 14,247
- Age
- 8y ago

selling united 26inch Foldable Mountain Bike Dual Suspension Hardtail Bicycle Men Women Mountain Bike 21 Speed Drivetrain Lightweight Frame Sport Cycling Bike for Adult (Black (2026 Model))
- Price
- £139.85
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 3mo ago

Steeviuzj 21-Speed Mountain Bike 26 Wheel Height Adjustable Mountain Bicycle with Suspension 19 Frame Carbon Steel Folding Bike with Double Disc Brakes Load Capacity 150kg (Black)
- Price
- £92.26
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago
Newest
by launch date
EVERCROSS Mountain Bike for Adult Men Women 26 Outdoor Cycling Bike 21-Speed Gear System Aluminum Frame Bicycle with Front Suspension All-Terrain Bike with Disc Brakes 150 kg Max Load Black
- Price
- £208.91
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

selling united 26inch Foldable Mountain Bike Dual Suspension Hardtail Bicycle Men Women Mountain Bike 21 Speed Drivetrain Lightweight Frame Sport Cycling Bike for Adult (Black (2026 Model))
- Price
- £139.85
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 3mo ago

Steeviuzj 21-Speed Mountain Bike 26 Wheel Height Adjustable Mountain Bicycle with Suspension 19 Frame Carbon Steel Folding Bike with Double Disc Brakes Load Capacity 150kg (Black)
- Price
- £92.26
- Rating
- 2.7/5
- Reviews
- 6
- Age
- 3mo ago

RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
- Price
- £215.34
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 4mo ago

RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
- Price
- £223.36
- Rating
- 5.0/5
- Reviews
- 30
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
63
Top-5 brand share
37%
Top 20: 86%
Top-5 click share
26%
Top 20: 56%
Open market
57%
- Flying9%
- TRIOBLADE8%
- Generic7%
- RCB7%
- LSBIKE6%
- Tortec6%
Demand
Mountain Bike search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Mountain Bike search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mountain bike346K/yr
- kids bike214K/yr
- mens bike70K/yr
- carrera bike68K/yr
- mens mountain bike57K/yr
- mountain bikes60K/yr
- full suspension mountain bikes53K/yr
- womens bike39K/yr
- kids bikes58K/yr
- ladies bike38K/yr
Reviews and returns
What reviews say buyers love and hate about Mountain Bike
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap parts
The item is very cheaply made
Low quality
Very disappointing as they are now of no use at all
Broke after 2 months of use
surely should be more durable than that
Very annoying as another cost is involved gor it to be assembled
a bit fiddly to put together
Difficult to Assemble
small
Fit not good
one is shorter than the other
I expected more for the price
it is not worth the price
much more expensive than it is
Love
It's build quality appears to be good
Good quality
the quality is as good as my personal bike
great value for money
Great buy
Good value for money
Great size
Perfect height
great size for my little one
Easy assembly
easy to assemble
Very easy to set up
It was exactly as advertised
Better than expected
As described
Return
1.3% Return rate 59% Fixable by listing
small
Fit not good
one is shorter than the other
Bad experience when driving
that hardly works
Cheap parts
The item is very cheaply made
Low quality
Very annoying as another cost is involved gor it to be assembled
a bit fiddly to put together
Difficult to Assemble
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mountain Bike questions
Answered from the same tracked data.









