mountain bike
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Review moat
Good931.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£172.22avg listing price — sweet spot $15–$100
Market size
Okay£171K£171K/yr · 1.2M searches
Price range
Bad£5.42–£667.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mountain bike is a £171K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mountain bike market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £215K–£258K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 86%
- Out of stock
- 17.7%
- Avg brand age
- 42 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
63
Top-5 brand share
37%
Top 20: 86%
Top-5 click share
26%
Top 20: 56%
Open market
57%
- Flying9%
- TRIOBLADE8%
- Generic7%
- RCB7%
- LSBIKE6%
- Tortec6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top mountain bike search terms
- mountain bike346K/yr
- kids bike214K/yr
- mens bike70K/yr
- carrera bike68K/yr
- mens mountain bike57K/yr
- mountain bikes60K/yr
- full suspension mountain bikes53K/yr
- womens bike39K/yr
- kids bikes58K/yr
- ladies bike38K/yr
Top mountain bike products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FLYing Lightweight 21 speeds Mountain Bikes Bicycles Strong Alloy Frame with Disc brake and Shimano parts Warranty
Flying£190.423.9★388 rev
Tortec Velocity Hybrid Rear Rack: Black 26-700C
Tortec£24.144.4★146 rev
RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
RCB£215.345.0★30 rev
WESTWOOD FOX WFX Cycling Gloves Full Finger Mountain Bike Gloves Touchscreen MTB Gloves Padded Anti-Slip MTB Road Biking Sports Gloves for men and women (Black L)
WESTWOOD FOX£7.934.4★3,323 rev
Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))
BOSONER£12.364.6★14,247 rev
Newest
by launch date
EVERCROSS Mountain Bike for Adult Men Women 26 Outdoor Cycling Bike 21-Speed Gear System Aluminum Frame Bicycle with Front Suspension All-Terrain Bike with Disc Brakes 150 kg Max Load Black
EVERCROSS£208.916 rev
selling united 26inch Foldable Mountain Bike Dual Suspension Hardtail Bicycle Men Women Mountain Bike 21 Speed Drivetrain Lightweight Frame Sport Cycling Bike for Adult (Black (2026 Model))
selling united£139.855 rev
Steeviuzj 21-Speed Mountain Bike 26 Wheel Height Adjustable Mountain Bicycle with Suspension 19 Frame Carbon Steel Folding Bike with Double Disc Brakes Load Capacity 150kg (Black)
Steeviuzj£92.266 rev
RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
RCB£215.3430 rev
RCB GK2 26 Inch Hardtail Mountain Bike 21-Speed MTB Bicycle with Aluminium Frame Front Suspension Mechanical Disc Brakes and Water Bottle Holder for Teens and Adults
RCB£223.3630 rev
Trending
90-day click momentumWESTWOOD FOX WFX Cycling Gloves Full Finger Mountain Bike Gloves Touchscreen MTB Gloves Padded Anti-Slip MTB Road Biking Sports Gloves for men and women (Black L)
WESTWOOD FOX£7.934.4★
EVERCROSS Mountain Bike for Adult Men Women 26 Outdoor Cycling Bike 21-Speed Gear System Aluminum Frame Bicycle with Front Suspension All-Terrain Bike with Disc Brakes 150 kg Max Load Black
EVERCROSS£208.915.0★
Kids/Youth Knee Pad Elbow Pads for Roller Skates Cycling BMX Bike Skateboard Inline Rollerblading Skating Skatings Scooter Riding Sports (A-Purple Medium(6-15 years))
BOSONER£12.364.6★
selling united 26inch Foldable Mountain Bike Dual Suspension Hardtail Bicycle Men Women Mountain Bike 21 Speed Drivetrain Lightweight Frame Sport Cycling Bike for Adult (Black (2026 Model))
selling united£139.853.8★
Steeviuzj 21-Speed Mountain Bike 26 Wheel Height Adjustable Mountain Bicycle with Suspension 19 Frame Carbon Steel Folding Bike with Double Disc Brakes Load Capacity 150kg (Black)
Steeviuzj£92.262.7★
What buyers say about mountain bike
What buyers praise and complain about, mined from review topics.What buyers love
“It's build quality appears to be good”
“great value for money”
“Great size”
“Easy assembly”
“It was exactly as advertised”
“I love the colour”
“Easy to use”
“The design looks modern”
“Very comfortable”
“everyone happy”
What buyers complain about
“Cheap parts”
“Very disappointing as they are now of no use at all”
“Very annoying as another cost is involved gor it to be assembled”
“small”
“I expected more for the price”
“it's bloody heavy as hell”
“Bad experience when driving”
“Not worth it/unstable”
“the product description was misleading”
“the instructions are extremely vague”
Top return reasons
Common questions
- Is mountain bike profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 88 tracked products. 9 of 30 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the mountain bike niche?
- 40 brands and 63 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in mountain bike?
- Top complaints mined from reviews: Quality-Overall, Durability, Assembly/Installation. The return rate is 1.3%.
- When does demand for mountain bike peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the mountain bike niche?
- Listings span £5.42–£667.56; the average listing price is £172.22 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.