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Mountain Bike

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.1% of searches, so Mountain Bike is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 50
Market size
£171K/yr1.2M searches / yr
90-day growth
+45.9%search demand this quarter
Competition
26%top-5 click share · 40 brands · 63 sellers

Flapen Score

Mountain Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Mountain Bike is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Bike market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mountain Bike 1.2M times last year and spent an estimated £171K. The top 5 brands take 37% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
0.1%
Market size, estimated
£171Ka year
Peak month
May2.1× the quietest month
Top search term
mountain bike346K searches a year

02 · Price

A sale here is worth £172.22.

Listings sell for £172.22 on average, from £5.42 to £667.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £172.22 that is £0 to £17K a year per listing.

Average price
£172.22above the $15 to $100 sweet spot
Price range
£5.42–£667.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 932 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
38%
Out of stock, average day
17.7%
Average rank
#248in Cycling
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
932per listing
Listings tracked
88

04 · Newcomers

9 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mountain Bike products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

63

Est. top-5 brand share

37%

Top 20: 86%

Est. top-5 click share

26%

Top 20: 56%

Open market

57%

  • Flying9%
  • TRIOBLADE8%
  • Generic7%
  • RCB7%
  • LSBIKE6%
  • Tortec6%

Demand

Mountain Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Mountain Bike search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mountain bike346K/yr
  • kids bike214K/yr
  • mens bike70K/yr
  • carrera bike68K/yr
  • mens mountain bike57K/yr
  • mountain bikes60K/yr
  • full suspension mountain bikes53K/yr
  • womens bike39K/yr
  • kids bikes58K/yr
  • ladies bike38K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Bike

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Cheap parts”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mountain Bike questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data