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Mma Gloves

Fail

Buyers convert on only 1.2% of searches, so Mma Gloves is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£66K/yr278K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
46%top-5 click share · 9 brands · 19 sellers

Flapen Score

Mma Gloves against its category

The dotted line is the Sports & Outdoors average. Past it, Mma Gloves is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mma Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mma Gloves 278K times last year and spent an estimated £66K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
1.2%
Market size, estimated
£66Ka year
Peak month
December1.5× the quietest month
Top search term
mma gloves155K searches a year

02 · Price

A sale here is worth £19.68.

Listings sell for £19.68 on average, from £5.62 to £41.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.68 that is £2K to £5K a year per listing.

Average price
£19.68inside the $15 to $100 sweet spot
Price range
£5.62–£41.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #19 within Boxing. It carries 2,777 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#19in Boxing
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,777per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mma Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

8%

  • RDX51%
  • EVO Fitness19%
  • SAWANS8%
  • Liberlupus6%
  • WFX5%
  • Venum4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mma Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mma Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mma gloves155K/yr
  • ufc gloves27K/yr
  • mma sparring gloves25K/yr
  • rdx mma gloves19K/yr
  • mma gloves men14K/yr
  • sparring gloves12K/yr
  • venum mma gloves6K/yr
  • blaze gloves david lloyd5K/yr
  • grappling gloves4K/yr
  • mma gloves women4K/yr

Reviews and returns

What reviews say buyers love and hate about Mma Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

Far too small

They are a little tight even though I measured for the desired fit which makes me think if you are close to being up a size then probably best to size up

Medium very small

Durability17%−0.13

broke after a month

Son now cant use

In my experience not very durable

Stitch/Finish/Polish11%−0.06

First time i wore these the stitching came undone on one of the fingers

some wear and tear of stitching after few uses

Value For Money7%+0.22

Waste of money

Inflation/Deflation7%−0.05

Just got these April not long had them they burst inside not happy with them as a had 30 pound for them

Love

Quality-Overall28%+2.20

Quality gloves, good price

No complaints

Amazing quality

Grip15%+0.92

extra secure around/on the hand

Good gloves

hold in place well

Value For Money15%+0.22

Worth it

Good value

Well worth the buck

Size-Overall14%−0.07

Good fit

Good size easy to fit and remove, glad I bought them

These gloves are brilliant fit nicely and well made

Comfort-Overall7%+0.50

comfortable

Mma glove comfy and strong

Very comfortable and secure when on

Return

2.4% Return rate 81% Fixable by listing

Size-Overall73%▇▇█▇██

Far too small

They are a little tight even though I measured for the desired fit which makes me think if you are close to being up a size then probably best to size up

Medium very small

Cushion4%▁▆▆▆█▇

No padding at all on Gloves

Quality-Overall4%█▆▂▄█▄

Poor quality gloves

BADLY MADE

Stitch/Finish/Polish3%▆▆▄█▁▂

First time i wore these the stitching came undone on one of the fingers

some wear and tear of stitching after few uses

Comfort-Overall2%▄▂▂█▃▁

FAQ

Common Mma Gloves questions

Answered from the same tracked data.