mens hand cream
Worth a lookShows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.40avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.82–£42.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good664.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad£81K£81K/yr · 64K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens hand cream is a £81K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mens hand cream market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £66K–£82K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 6.9%
- Avg brand age
- 53 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
69
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
17%
- Powergrip Sport Ltd23%
- MONKEY HANDS22%
- PoleGrip12%
- Bristol Novelty12%
- Generic8%
- YAYB Protein you at your best6%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.2×
Top mens hand cream search terms
- pole grip32K/yr
- monkey hands9K/yr
- monkey hands pole grip9K/yr
- pole grip for pole dancing7K/yr
- monkey grip7K/yr
Top mens hand cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Powergrip Sport Ltd Pole Gloves with Tack (S)
Powergrip Sport Ltd£14.530.0★0 rev
PoleGrip | Sports Grip | Chalk alternative | Sweat free for Weightlifting Climbing Bodybuilding Gymnastics Crossfit Pole Dancing Gaming and more
PoleGrip£10.974.3★1,098 rev
Realistic Brown Hairy Hands (1 Pair) - Perfect Accessory for Halloween World Book Day Pranks Cosplays & More Halloween Halloween
Bristol Novelty£6.234.2★462 rev
MonkeyHands Gel Grip High-Performance Grip Aid for Dry Hands for Pole Dance Gymnastics Calisthenics | Vegan Skin-Friendly | Rings Parkour Tennis Padel Gluey 100 ml
MONKEY HANDS£19.904.6★777 rev
Powergrip Sport Ltd Pole Gloves with Tack (L)
Powergrip Sport Ltd£15.160.0★0 rev
Newest
by launch date
MONKEY GRIP Wedge Pad Golf Glove Premium Synthetic Non silp Power Grip Slice Killer No Twist Left Hand (Man-Medium)
MONKEY GRIP£32.69412 rev
GRAFTA Fitness Pro Liquid Chalk for Weightlifting Climbing Gymnastics & CrossFit | Anti-Slip Hand Grip | Max Grip | No Mess Quick Drying Formula (50ml)
GRAFTA£5.9880 rev
Powergrip Sport Ltd Pole Gloves with Tack (S)
Powergrip Sport Ltd£14.530 rev
Powergrip Sport Ltd Pole Gloves with Tack (L)
Powergrip Sport Ltd£15.160 rev
Powergrip Sport Ltd Pole Gloves with Tack (M)
Powergrip Sport Ltd£14.710 rev
Trending
90-day click momentumPowergrip Sport Ltd Pole Gloves with Tack (S)
Powergrip Sport Ltd£14.530.0★
MONKEY GRIP Wedge Pad Golf Glove Premium Synthetic Non silp Power Grip Slice Killer No Twist Left Hand (Man-Medium)
MONKEY GRIP£32.694.2★
Powergrip Sport Ltd Pole Gloves with Tack (L)
Powergrip Sport Ltd£15.160.0★
Powergrip Sport Ltd Pole Gloves with Tack (M)
Powergrip Sport Ltd£14.710.0★
GRAFTA Fitness Pro Liquid Chalk for Weightlifting Climbing Gymnastics & CrossFit | Anti-Slip Hand Grip | Max Grip | No Mess Quick Drying Formula (50ml)
GRAFTA£5.984.3★
What buyers say about mens hand cream
What buyers praise and complain about, mined from review topics.What buyers love
“Non slip”
“Good quality liquid chalk”
“Does what's needed”
“A great chalk for the price”
“Super sticky”
“works very well for the purpose needed”
“Very useful for sport”
“easy to use”
“It dries quickly”
“Good chalk and handy size for the gym and my aerial hooping”
What buyers complain about
“doesn't prevent sweat which can cause you to use too much on a sweaty day”
“then does nothing, not chalky and zero grip”
“Smaller than I expected”
“This is like glue”
“Not the best for pole sports”
“leaks”
“This one will stick your hands on the pull nearly making it impossible to do multiple tricks hard to release and clean”
“Doesnt work as advertised”
“Why has it taken me so long try this”
“Disappointing that the lid broke after just a few uses”
Top return reasons
Common questions
- Is mens hand cream profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mens hand cream niche?
- 13 brands and 69 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in mens hand cream?
- Top complaints mined from reviews: Sweat Resistance, Grip, Size-Overall. The return rate is 0.4%.
- When does demand for mens hand cream peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.2× the quietest.
- What does it cost to enter the mens hand cream niche?
- Listings span £4.82–£42.79; the average listing price is £16.40 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.