Skip to content

Medicine Balls

Fail

The top 5 brands take 92% of clicks, so Medicine Balls is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£106K/yr210K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
70%top-5 click share · 10 brands · 13 sellers

Flapen Score

Medicine Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Medicine Balls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medicine Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medicine Balls 210K times last year and spent an estimated £106K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
2.6%
Market size, estimated
£106Ka year
Peak month
May1.2× the quietest month
Top search term
medicine ball60K searches a year

02 · Price

A sale here is worth £19.20.

Listings sell for £19.20 on average, from £7.11 to £39.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.20 that is £2K to £5K a year per listing.

Average price
£19.20inside the $15 to $100 sweet spot
Price range
£7.11–£39.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #17 within Fitness. It carries 458 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
29%
Out of stock, average day
4.0%
Average rank
#17in Fitness
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Medicine Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

10 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Amazon Basics62%
  • =NORTHERN=12%
  • Lions10%
  • Core Balance5%
  • Fashion Thirsty4%
  • 66fit3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Medicine Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Medicine Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medicine ball60K/yr
  • slam ball30K/yr
  • weighted ball16K/yr
  • medicine balls50K/yr
  • medicine ball 10kg5K/yr
  • weight ball7K/yr
  • medicine ball with handles7K/yr
  • medicine ball 5kg6K/yr
  • slam ball 10kg4K/yr
  • weighted balls3K/yr

Reviews and returns

What reviews say buyers love and hate about Medicine Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation33%−0.16

tricky to pump up considering sending it back to see if there is one to buy inflated

Weight Heavy33%−0.15

Too heavy for my class

Wayy too heavy

Grip17%+0.32

Grip pattern is not as deep as more expensive alternatives

Love

Quality-Overall25%+1.77

Excellent quality

Good product

Great product

Value For Money18%+0.54

Good price

Great value alternative for anyone on a budget

Great value

Exercise/Sports Suitability15%+0.94

Excellent med ball for training

Great pilates ball, not slippery, pumps up easily

Really helps my pilates routine

Inflation/Deflation11%−0.16

Easy to inflate

Size-Overall8%+0.49

Good size

this ball is the perfect height

Return

0.5% Return rate 40% Fixable by listing

Size-Overall34%▆▄▆▆██
Weight Heavy25%▃▅██▄█

Too heavy for my class

Wayy too heavy

Quality-Overall7%█▁▁▁▂▂
Material Quality5%█▁▁▃▅▁
Ease Of Use4%▁█▁▃▂▂

FAQ

Common Medicine Balls questions

Answered from the same tracked data.