Is medals profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 9 tracked products. 90-day search growth is +108.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the medals niche?

8 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.

When does demand for medals peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the medals niche?

Listings span £3.52–£15.34; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.

medals

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Great+108.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good773.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£157K

£157K/yr · 270K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.86

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£3.52–£15.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, medals is a £157K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

medals market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: £137K–£172K; units × avg price
Conversion rate: 8.5%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

G4GADGET50%
flintronic14%
AUERVO10%
GeeRic6%
Anjing6%
V·Colokishi6%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +108.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top medals search terms

medals92K/yr +87.4%4.4% conv.
medals for children33K/yr +154.9%6.5% conv.
medal37K/yr +48.3%1.6% conv.
sports day medals9K/yr >1,000%3.5% conv.
medals for adults20K/yr +98.0%2.2% conv.
plastic medals13K/yr +103.6%5.7% conv.
kids medals11K/yr +122.2%6.7% conv.
gold medal10K/yr +10.6%1.6% conv.
gold medals8K/yr +65.9%5.2% conv.
metal medals7K/yr +130.0%1.8% conv.

All search terms

Top medals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G4GADGET Strong Quality Set of 12 Gold Plastic Winner Medals Necklaces Sports Day Awards Star Classroom kids awards

G4GADGET£3.744.4★1,378 rev

flintronic Gold Winner Medals 52Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (52Pcs)

flintronic£8.394.3★1,490 rev

AUERVO 25 Pieces Gold Plastic Winner Medals Kids Childrens Party Award Medals with Neck Ribbons for Kids Sports Prizes Party Favors

AUERVO£5.294.4★653 rev

GeeRic 12PCS Medals Metal Medal with Neck Ribbons for Kids/Adults/Student/Athlete 1st Medal Winner Medals for Competition/Sports/Party Decoration

GeeRic£8.514.7★671 rev

Anjing 100 Pieces Medals for Children Winners Plastic Medals Awards for School Sport Day or Mini Olympics Event

Anjing£15.344.6★713 rev

Newest

by launch date

Gosknor 30 Pcs Gold Medals for Kids Gold Plastic Winner Award Medals Personalised Gold Medal Prizes for Kids Children for Sports Competition Football Game Party Gift

Gosknor£6.7244 rev

1y ago

6 Pieces Gold Medals for Awards Metal Kids Award Medals with Neck Ribbons Olympic Style Trophy Awards Winner Medals Gold Prizes for Sports Competitions Soccer Games Party Favors Children Adults

V·Colokishi£5.18146 rev

1y ago

GeeRic 12PCS Medals Metal Medal with Neck Ribbons for Kids/Adults/Student/Athlete 1st Medal Winner Medals for Competition/Sports/Party Decoration

GeeRic£8.51671 rev

2y ago

flintronic Gold Winner Medals 52Pcs Kids Gold Plastic Winner Medals Medals for Children with Neck Ribbons Party Favours for Kids for School Sport Day Party Game (52Pcs)

flintronic£8.391,490 rev

3y ago

Fantasyon 15 PCS Plastic Gold Winners Medals Kids Childrens Party Award Medals with Neck Ribbons for Party Festival Sports Competition Toys Prizes Awards

Fantasyon£3.52373 rev

4y ago

What buyers say about medals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“theyve been well made”

Value For Money27%

“Good value”

Advertised Vs Actual Product18%

“As described”

Fun/Entertainment Experience9%

“Good fun”

Weight Heavy9%

“Heavy and good quality”

Color5%

“The lanyard colours are bright and bold, and the gold medal is just perfect”

Top return reasons

Quality-Overall34%

Size-Overall10%

Advertised Vs Actual Product8%

Value For Money8%

Strength8%

Material Quality8%

Choking6%

Defective Material/Parts4%

Safety Standards4%

Functionality-Overall4%

Common questions

Is medals profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 9 tracked products. 90-day search growth is +108.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the medals niche?: 8 brands and 17 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
When does demand for medals peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the medals niche?: Listings span £3.52–£15.34; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.