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Medals

Maybe

Returns run at only 0.4% of orders. But prices span $3.52–$15.34, mostly outside the sweet spot, so Medals is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£157K/yr270K searches / yr
90-day growth
+108.5%search demand this quarter
Competition
85%top-5 click share · 8 brands · 17 sellers

Flapen Score

Medals against its category

The dotted line is the Sports & Outdoors average. Past it, Medals is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medals 270K times last year and spent an estimated £157K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +108.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+108.5%
Conversion, latest week
8.5%
Market size, estimated
£157Ka year
Peak month
July3.1× the quietest month
Top search term
medals92K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £3.52 to £15.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £6.86 that is £14K to £17K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£3.52–£15.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Trophies, Medals & Awards. It carries 773 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#0in Trophies, Medals & Awards
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
773per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Medals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • G4GADGET50%
  • flintronic14%
  • AUERVO10%
  • GeeRic6%
  • Anjing6%
  • V·Colokishi6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Medals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Medals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medals92K/yr
  • medals for children33K/yr
  • medal37K/yr
  • sports day medals9K/yr
  • medals for adults20K/yr
  • plastic medals13K/yr
  • kids medals11K/yr
  • gold medal10K/yr
  • gold medals8K/yr
  • metal medals7K/yr

Reviews and returns

What reviews say buyers love and hate about Medals

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall32%+2.73

theyve been well made

Excellent Product

Great quality

Value For Money27%−0.19

Good value

Very good value for money, excellent product

Good value for money

Advertised Vs Actual Product18%+1.30

As described

exactly what I ordered

Fun/Entertainment Experience9%−0.27

Good fun

They were great to give out for a bit of fun

Weight Heavy9%+0.59

Heavy and good quality

Return

0.4% Return rate 19% Fixable by listing

Quality-Overall34%▁▃█▅▂▅
Size-Overall10%▁▁▁▁▄█
Advertised Vs Actual Product8%
Value For Money8%▁▁▁█▄▁
Strength8%▁▁▁▁█▁

FAQ

Common Medals questions

Answered from the same tracked data.