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Medals

Medals shows low returns (0.4%), but prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look
Market size 33Growth 94Conversion 81Competition 12Returns 98Price range 3Avg price 19Brand share 29Review moat 68Quality gap 53
This niche Category average

Is Medals profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Medals is a £157K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Medals: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +108.5% over the last 90 days and 8.5% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr25K
Search volume / yr+108.5%270K
Conversion rate8.5%
Avg price£6.86

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 17
Top-5 product click share85%
Open market12%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews773

Top Medals products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£47K£71K£94K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

6%

  • G4GADGET50%
  • flintronic14%
  • AUERVO10%
  • GeeRic6%
  • Anjing6%
  • V·Colokishi6%
  • Open — no brand owns it (2 brands, 6%)

Medals demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume270KCVR8.5%Products9Brands8Top 5 Brands88%OOS Rate0.0%Rating4.4★Reviews773Avg BSR#0
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Top Medals search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • medals92K/yr
  • medals for children33K/yr
  • medal37K/yr
  • sports day medals9K/yr
  • medals for adults20K/yr
  • plastic medals13K/yr
  • kids medals11K/yr
  • gold medal10K/yr
  • gold medals8K/yr
  • metal medals7K/yr

What reviews say buyers love and hate about Medals

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall32%

theyve been well made

Value For Money27%

Good value

Advertised Vs Actual Product18%

As described

Fun/Entertainment Experience9%

Good fun

Weight Heavy9%

Heavy and good quality

Medals return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
34%
2Size-Overall
10%
3Advertised Vs Actual Product
8%
4Value For Money
8%
5Strength
8%

Common Medals questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Medals 52/100 on Amazon United Kingdom — Worth a look. The niche generates £157K/yr across 9 tracked products. Search demand moved +108.5% over the last 90 days.
Search demand for Medals on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.1× the quietest.