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Match Attax Binder

Fail

Prices span $7.67–$14.91, mostly outside the sweet spot, so Match Attax Binder is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£9K/yr20K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 34 sellers

Flapen Score

Match Attax Binder against its category

The dotted line is the Sports & Outdoors average. Past it, Match Attax Binder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Match Attax Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Match Attax Binder 20K times last year and spent an estimated £9K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
4.6%
Market size, estimated
£9Ka year
Peak month
December3.7× the quietest month
Top search term
match attax binder12K searches a year

02 · Price

A sale here is worth £10.32.

Listings sell for £10.32 on average, from £7.67 to £14.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £10.32 that is £0 to £1K a year per listing.

Average price
£10.32under the $15 to $100 sweet spot
Price range
£7.67–£14.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #158 within Supporters' Gear. It carries 181 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
23.1%
Average rank
#158in Supporters' Gear
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
19

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Match Attax Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£932£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • Topps31%
  • CTYUEYUN20%
  • Mlikero8%
  • WEST TUNE5%
  • collect-it.de MY HOME OF CARDS + TOYS5%
  • GOWTX5%

Demand

Match Attax Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Match Attax Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • match attax binder12K/yr
  • match attax book4K/yr
  • match attax folder3K/yr
  • match attax card holder1K/yr
  • match attax card binder250/yr

Reviews and returns

What reviews say buyers love and hate about Match Attax Binder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.12

Doesnt fit toploaders

Grip33%+0.13

Pages are a little slippery

Defective Material/Parts33%−0.13

Damaged product

Love

Quality-Overall28%+1.64

Good quality

the outside is high quality

The card quality is noticeably better this year – thicker, glossier, and far more durable, which is ideal for collectors who actually handle their cards rather than keeping them sealed

Collectibles21%+1.12

Lovely cards

Brilliant collection of cards very happy

Perfect for Pokémon Card Collectors

Value For Money15%+0.73

Great value

Great for the price

Definitely worth buying

Advertised Vs Actual Product10%+0.49

As described and arrived as expected

Better than I expected

Product as expected

Size-Overall7%−0.12

Cards fit perfectly

Perfect fit

It easily fits standard size trading cards

Return

0.4% Return rate 30% Fixable by listing

Size-Overall23%█▅▅▃▁▅

Doesnt fit toploaders

Quality-Overall20%▁▃▅▄█▁
Strength14%▁▅▁█▄▇
Material Quality9%█▃▂▁▄▁
Value For Money7%▁█▁█▆▁

FAQ

Common Match Attax Binder questions

Answered from the same tracked data.