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Match Attax Binder

Fail

Prices span $7.67–$14.91, mostly outside the sweet spot, so Match Attax Binder is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£9K/yr20K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 34 sellers

Flapen Score

Match Attax Binder against its category

The dotted line is the Sports & Outdoors average. Past it, Match Attax Binder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Match Attax Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Match Attax Binder 20K times last year and spent an estimated £9K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
4.6%
Market size, estimated
£9Ka year
Peak month
December3.7× the quietest month
Top search term
match attax binder12K searches a year

02 · Price

A sale here is worth £10.32.

Listings sell for £10.32 on average, from £7.67 to £14.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £10.32 that is £0 to £1K a year per listing.

Average price
£10.32under the $15 to $100 sweet spot
Price range
£7.67–£14.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #158 within Supporters' Gear. It carries 181 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
23.1%
Average rank
#158in Supporters' Gear
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
19

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Match Attax Binder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£932£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

34

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

26%

  • Topps31%
  • CTYUEYUN20%
  • Mlikero8%
  • WEST TUNE5%
  • collect-it.de MY HOME OF CARDS + TOYS5%
  • GOWTX5%

Demand

Match Attax Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Match Attax Binder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • match attax binder12K/yr
  • match attax book4K/yr
  • match attax folder3K/yr
  • match attax card holder1K/yr
  • match attax card binder250/yr

Reviews and returns

What reviews say buyers love and hate about Match Attax Binder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Doesnt fit toploaders”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Match Attax Binder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data