Is match attax binder profitable to sell on Amazon United Kingdom?

The niche generates £9K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).

How competitive is the match attax binder niche?

17 brands and 34 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in match attax binder?

Top complaints mined from reviews: Size-Overall, Grip, Defective Material/Parts. The return rate is 0.4%.

When does demand for match attax binder peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the match attax binder niche?

Listings span £7.67–£14.91; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

match attax binder

Skip it

Prices mostly outside the sweet spot ($7.67–$14.91) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great181.37

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.32

avg listing price — sweet spot $15–$100

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£9K

£9K/yr · 20K searches

Price range

Bad£7.67–£14.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, match attax binder is a £9K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

match attax binder market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: £8K–£10K; units × avg price
Conversion rate: 4.6%
Avg BSR: #158
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 23.1%
Avg brand age: 23 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

Topps31%
CTYUEYUN20%
Mlikero8%
WEST TUNE5%
collect-it.de MY HOME OF CARDS + TOYS5%
GOWTX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top match attax binder search terms

match attax binder12K/yr +5.5%3.1% conv.
match attax book4K/yr -15.7%2.6% conv.
match attax folder3K/yr -29.9%2.8% conv.
match attax card holder1K/yr -43.2%2.8% conv.
match attax card binder250/yr -44.6%0.0% conv.

All search terms

Top match attax binder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Topps UCC Match Attax Extra 2026 - Starter Pack Online Exclusive Version! Contains 50 cards plus 2 Stadium Lights LEs 1 random Electrix LE 1 Black Fire LE card plus a Lucky Packet inside.

Topps£13.604.8★9 rev

Football Card Binder Football Card Holder Card Collection Folder

CTYUEYUN£7.724.9★16 rev

Mlikero 9 Pocket Trading Card Binder Card Album with 360 Side Pockets Sports Card Book Card Folder Card Holder Fit for MTG TCG Football Cards (Black)

Mlikero£8.594.6★801 rev

Topps UCC Match Attax Extra 2026 - Mega Multipack - contains 48 cards plus 3 random Electrix LE cards and a random Facsimile Pro-View Signature Style card.

Topps£10.474.6★61 rev

400 Pockets Soccer Card Binder for Soccer Cards 2025 2026 Portable Waterproof Storage Bag with Removable Sleeves for Soccer Sports Cards Collectors

WEST TUNE£12.815.0★2 rev

Newest

by launch date

Football Card Binder 9 Pocket Card Collection Folder with 50 Removable Sleeves Fits 900 Sport Cards Trading Card Games Collection with Zipper and Handle Strap Removable Match Attax Binder

Nzkeuf£12.693 rev

3mo ago

XTDMJ 4 Pocket Football Card Binder Football Card Holder with 55 Pcs Football Cards Waterproof PU Leather Football Card Holder Album with Removable Sleeves

XTDMJ£10.890 rev

3mo ago

LHOEST Football Card Binder Trading 4 Pocket PU Football Card Holder Album

LHOEST£9.700 rev

4mo ago

Topps UCC Match Attax Extra 2026 - Starter Pack Online Exclusive Version! Contains 50 cards plus 2 Stadium Lights LEs 1 random Electrix LE 1 Black Fire LE card plus a Lucky Packet inside.

Topps£13.609 rev

5mo ago

Topps UCC Match Attax Extra 2026 - Mega Multipack - contains 48 cards plus 3 random Electrix LE cards and a random Facsimile Pro-View Signature Style card.

Topps£10.4761 rev

5mo ago

What buyers say about match attax binder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality”

Collectibles21%

“Lovely cards”

Value For Money15%

“Great value”

Advertised Vs Actual Product10%

“As described and arrived as expected”

Size-Overall7%

“Cards fit perfectly”

Strength6%

“very sturdy”

Storage Capacity4%

“nice for holding cards”

Soft Feel3%

“Looks and feels good”

Color3%

“It looks really good, nice colours”

Gifting Purpose1%

“Good birthday present”

What buyers complain about

Size-Overall33%

“Doesnt fit toploaders”

Grip33%

“Pages are a little slippery”

Defective Material/Parts33%

“Damaged product”

Top return reasons

Size-Overall23%

Quality-Overall20%

Strength14%

Material Quality9%

Value For Money7%

Advertised Vs Actual Product5%

Defective Material/Parts5%

Compatibility-Overall5%

Design-Overall2%

Stitch/Finish/Polish2%

Common questions

Is match attax binder profitable to sell on Amazon United Kingdom?: The niche generates £9K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).
How competitive is the match attax binder niche?: 17 brands and 34 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in match attax binder?: Top complaints mined from reviews: Size-Overall, Grip, Defective Material/Parts. The return rate is 0.4%.
When does demand for match attax binder peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the match attax binder niche?: Listings span £7.67–£14.91; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.