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Match Attax Binder

prices mostly outside the sweet spot ($7.67–$14.91) — Match Attax Binder doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 2Growth 22Conversion 55Competition 37Returns 98Price range 0Avg price 36Brand share 59Review moat 91Quality gap 18
This niche Category average

Is Match Attax Binder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Match Attax Binder is a £9K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Match Attax Binder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 4.6% of searches end in a purchase.

£9K

revenue / yr

Units sold / yr1K
Search volume / yr-6.3%20K
Conversion rate4.6%
Avg price£10.32

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers17 · 34
Top-5 product click share63%
Open market31%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)8· 3 succeeded
Avg rating4.7★
Avg reviews181

Top Match Attax Binder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£932£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • Topps31%
  • CTYUEYUN20%
  • Mlikero8%
  • WEST TUNE5%
  • collect-it.de MY HOME OF CARDS + TOYS5%
  • GOWTX5%

Match Attax Binder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR4.6%Products19Brands17Top 5 Brands69%OOS Rate23.1%Rating4.7★Reviews181Avg BSR#158
2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Match Attax Binder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • match attax binder12K/yr
  • match attax book4K/yr
  • match attax folder3K/yr
  • match attax card holder1K/yr
  • match attax card binder250/yr

What reviews say buyers love and hate about Match Attax Binder

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Quality-Overall28%

Good quality

Collectibles21%

Lovely cards

Value For Money15%

Great value

Advertised Vs Actual Product10%

As described and arrived as expected

Size-Overall7%

Cards fit perfectly

What buyers complain about

100% of reviews
Size-Overall33%

Doesnt fit toploaders

Grip33%

Pages are a little slippery

Defective Material/Parts33%

Damaged product

Match Attax Binder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Quality-Overall
20%
3Strength
14%
4Material Quality
9%
5Value For Money
7%

Common Match Attax Binder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Match Attax Binder 39/100 on Amazon United Kingdom — Skip it. The niche generates £9K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Match Attax Binder on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.