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Match Attax 2023/2024

Fail

The top 5 brands take 100% of clicks, so Match Attax 2023/2024 is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£70K/yr147K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
37%top-5 click share · 4 brands · 83 sellers

Flapen Score

Match Attax 2023/2024 against its category

The dotted line is the Sports & Outdoors average. Past it, Match Attax 2023/2024 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Match Attax 2023/2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Match Attax 2023/2024 147K times last year and spent an estimated £70K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
2.9%
Market size, estimated
£70Ka year
Peak month
December18.8× the quietest month
Top search term
puma football19K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £7.48 to £33.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.99 that is £2K to £4K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£7.48–£33.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #33 within Football. It carries 569 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
11.4%
Average rank
#33in Football
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
41

04 · Newcomers

Amazon counts 13 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
38 months

Products

Top Match Attax 2023/2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

0%

  • PUMA72%
  • NIKE22%
  • Mitre5%
  • NINE0%

Demand

Match Attax 2023/2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Match Attax 2023/2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puma football19K/yr
  • nike academy football11K/yr
  • nike football size 45K/yr
  • puma premier league football 25/267K/yr
  • premier league football size 34K/yr
  • nike premier league football4K/yr
  • premier league match football4K/yr
  • premier league football size 44K/yr
  • football premier league ball 25/264K/yr
  • nike premier league academy football2K/yr

Reviews and returns

What reviews say buyers love and hate about Match Attax 2023/2024

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.99

Absolutely rubbish quality

Awful Quality

seemed lower quality than the official replacement I bought in store

Inflation/Deflation12%−0.11

Came deflated. understandably

Deflated everyday

It arrives deflated

Durability10%−0.06

Didn't last a week

Ball split

Terrible lasted 6 days

Flatness7%−0.10

Come flat

Ball came flat as expected

This comes flat

Defective Material/Parts4%−0.08

Defective

Late shipping on replacement and faulty goods

Love

Quality-Overall28%+0.99

its really well-made

Excellent product

Exceptional quality for price

Value For Money14%+0.73

worth the money

Good value for money

Good value for the price

Durability9%−0.06

it is holding up really well

The material feels durable and good quality

durable

Size-Overall6%+0.30

Good size

Size 3 and the kids love it

there is a suitable size available

Design-Overall5%+0.60

It's all well-constructed

Nice design

smart design

Return

0.7% Return rate 47% Fixable by listing

Size-Overall37%▂▆▅▆▇█

To small

Slightly smaller than a normal football

this one is well to small I don't know is it size 1 or 2

Inflation/Deflation22%█▁▆▆▆▇

Came deflated. understandably

Deflated everyday

It arrives deflated

Flatness6%▅█▂▄▃▃

Come flat

Ball came flat as expected

This comes flat

Quality-Overall5%▅▅█▄▂▂

Absolutely rubbish quality

Awful Quality

seemed lower quality than the official replacement I bought in store

Advertised Vs Actual Product5%▅█▁▅▃▁

Isnt the same as the product in the picture

Ball is NOT a fifa quality ball as pictured

It is similar but not quite the same

FAQ

Common Match Attax 2023/2024 questions

Answered from the same tracked data.