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Manchester United Lego

Fail

The top 5 brands take 96% of clicks, so Manchester United Lego is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£59K/yr65K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
60%top-5 click share · 9 brands · 95 sellers

Flapen Score

Manchester United Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Manchester United Lego is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manchester United Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manchester United Lego 65K times last year and spent an estimated £59K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
1.9%
Market size, estimated
£59Ka year
Peak month
December7.7× the quietest month
Top search term
manchester united lego24K searches a year

02 · Price

A sale here is worth £47.82.

Listings sell for £47.82 on average, from £6.56 to £561.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £47.82 that is £0 to £5K a year per listing.

Average price
£47.82inside the $15 to $100 sweet spot
Price range
£6.56–£561.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,023 within Football. It carries 927 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
6.6%
Average rank
#1,023in Football
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
927per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Manchester United Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

95

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

3%

  • FOCO59%
  • Manchester United23%
  • LEGO8%
  • Georgie Porgy4%
  • GEAMENT2%
  • Generic1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Manchester United Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Manchester United Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manchester united lego24K/yr
  • man united lego17K/yr
  • lego manchester united10K/yr
  • man utd lego9K/yr
  • manchester united jigsaw5K/yr

Reviews and returns

What reviews say buyers love and hate about Manchester United Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.05

I didnt read the information properly so on opening it I was disappointed with the size

the bricks are really small so may be easier for someone with small hands

Small

Value For Money15%

It wasnt cheap so I wouldnt say it was value for money

NOT value for money

Waste of money

Thickness11%−0.09

with this one it wont do the job its way too thin

So thin and overpriced

Print Quality11%−0.09

Has a fingerprint in the print inks

Assembly/Installation11%−0.08

Simply cannot put together the booklet is all mixed up too

Love

Quality-Overall29%+1.15

Good quality

Great product

Good item

Gifting Purpose16%+0.91

Present

Good gift

Best Lego gift ever

Value For Money12%

great value for money

Value for money

Great price

Design-Overall10%+0.99

My son enjoyed building this

Great build for the upcoming World Cup

Great build

Fun/Entertainment Experience8%+0.72

Fun and entertaining present

Great fun

it was aa toy that kept him busy for hours

Return

0.8% Return rate 22% Fixable by listing

Gifting Purpose34%▄▂▁▁██

its a present so very disappointed

Size-Overall21%█▄▁▆▃▃

I didnt read the information properly so on opening it I was disappointed with the size

the bricks are really small so may be easier for someone with small hands

Small

Defective Material/Parts12%▅█▅▄▄▂
Leak-Proof5%▁▁▁█▄▅
Value For Money5%▁▁█▁▂▅

It wasnt cheap so I wouldnt say it was value for money

NOT value for money

Waste of money

FAQ

Common Manchester United Lego questions

Answered from the same tracked data.