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Man of the Match Trophy

Fail

Shoppers spend only $14K a year here, so Man of the Match Trophy is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£14K/yr72K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
46%top-5 click share · 12 brands · 14 sellers

Flapen Score

Man of the Match Trophy against its category

The dotted line is the Sports & Outdoors average. Past it, Man of the Match Trophy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Man of the Match Trophy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Man of the Match Trophy 72K times last year and spent an estimated £14K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
1.6%
Market size, estimated
£14Ka year
Peak month
September7.1× the quietest month
Top search term
man of the match trophy34K searches a year

02 · Price

A sale here is worth £12.16.

Listings sell for £12.16 on average, from £4.30 to £26.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.16 that is £0 to £1K a year per listing.

Average price
£12.16under the $15 to $100 sweet spot
Price range
£4.30–£26.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #0 within Trophies, Medals & Awards. It carries 26 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
39%
Out of stock, average day
18.2%
Average rank
#0in Trophies, Medals & Awards
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
26per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Man of the Match Trophy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£550£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 flat

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

10%

  • TROPHIESPLUSMEDALS33%
  • SilverTrophy18%
  • Trophy Monster17%
  • A1 PERSONALISED GIFTS9%
  • Generic9%
  • Goutoports4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Man of the Match Trophy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.1×

Search terms

Top Man of the Match Trophy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • man of the match trophy34K/yr
  • player of the match trophy32K/yr
  • player of the match trophy football4K/yr
  • football trophy man of the match2K/yr

Reviews and returns

What reviews say buyers love and hate about Man of the Match Trophy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.17

Far too small

On the little side

Tiny

Quality-Overall25%−0.15

Poor quality - item broken

up close the quality is nowhere near what I expected for a new item and the price

Really disappointed with the quality of this trophy

Defective Material/Parts10%−0.16

Item was broken on arrival

Advertised Vs Actual Product10%+0.89

Slightly concerned that what I received is not exactly what was shown on the picture

Ethical Trade/Fair Trade5%−0.08

It is a fraud

Love

Quality-Overall31%−0.15

was engraved to good quality

Brilliant quality

Great product

Size-Overall13%−0.17

Well made,good size

big enough to feel like a proper award

Great size for the price

Design-Overall12%+1.15

Design looks great

Great trophie great design

smart design

Strength9%+0.89

sturdy with no imperfections

Great side and sturdy base

Larger than I expected and very strong and sturdy

Weight Heavy9%+0.42

Its weighty and sure to make my colleagues smile when they presented it at our offsite

It has some weight to it

weight with nice details

Return

0.7% Return rate 82% Fixable by listing

Size-Overall77%█▇▇▅▅▅

Far too small

On the little side

Tiny

Defective Material/Parts12%▁▄▃▆▁█

Item was broken on arrival

Advertised Vs Actual Product5%▁▁▃▁▇█

Slightly concerned that what I received is not exactly what was shown on the picture

Quality-Overall3%▁▁▁▁█▁

Poor quality - item broken

up close the quality is nowhere near what I expected for a new item and the price

Really disappointed with the quality of this trophy

Rusts/Corrodes2%▁▁▁▁█▁

FAQ

Common Man of the Match Trophy questions

Answered from the same tracked data.