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Man City Lego

Fail

Shoppers spend an estimated $2K a year here, so Man City Lego is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£2K/yr28K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
57%top-5 click share · 11 brands · 79 sellers

Flapen Score

Man City Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Man City Lego is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Man City Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Man City Lego 28K times last year and spent an estimated £2K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
0.4%
Market size, estimated
£2Ka year
Peak month
December6.2× the quietest month
Top search term
man city lego13K searches a year

02 · Price

A sale here is worth £20.58.

Listings sell for £20.58 on average, from £6.00 to £56.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.58 that is £0 to £2K a year per listing.

Average price
£20.58inside the $15 to $100 sweet spot
Price range
£6.00–£56.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #804 within Football. It carries 390 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#804in Football
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
24

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Man City Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£86£171£257£3431101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

79

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

9%

  • FOCO53%
  • MANCHESTER CITY17%
  • Paul Lamond11%
  • The Gift Scholars6%
  • Hy-Pro3%
  • SoccerStarz2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Man City Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Man City Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • man city lego13K/yr
  • manchester city lego10K/yr
  • etihad stadium lego3K/yr
  • man city puzzle2K/yr

Reviews and returns

What reviews say buyers love and hate about Man City Lego

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Tiny”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Man City Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data