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Man City Lego

Fail

Shoppers spend only $2K a year here, so Man City Lego is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£2K/yr28K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
57%top-5 click share · 11 brands · 79 sellers

Flapen Score

Man City Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Man City Lego is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Man City Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Man City Lego 28K times last year and spent an estimated £2K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
0.4%
Market size, estimated
£2Ka year
Peak month
December6.2× the quietest month
Top search term
man city lego13K searches a year

02 · Price

A sale here is worth £20.58.

Listings sell for £20.58 on average, from £6.00 to £56.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.58 that is £0 to £2K a year per listing.

Average price
£20.58inside the $15 to $100 sweet spot
Price range
£6.00–£56.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #804 within Football. It carries 390 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#804in Football
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Man City Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£86£171£257£3431101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

79

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

9%

  • FOCO53%
  • MANCHESTER CITY17%
  • Paul Lamond11%
  • The Gift Scholars6%
  • Hy-Pro3%
  • SoccerStarz2%
  • Open — no brand owns it (5 brands, 9%)

Demand

Man City Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Man City Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • man city lego13K/yr
  • manchester city lego10K/yr
  • etihad stadium lego3K/yr
  • man city puzzle2K/yr

Reviews and returns

What reviews say buyers love and hate about Man City Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.15

Tiny

pieces are much too small

The vall is small it's not a full size ball

Defective Material/Parts17%−0.12

Also I had to modify several parts as the simply do not fit

Defective product

the pieces were far too small do not recommend

Instructions/User Manual/Troubleshooting15%−0.11

Terrible instructions and pieces all over the place

The instructions were confusing

Instruction book no help at all

Assembly/Installation11%−0.07

Impossible to build don't buy

its incredibly difficult to assemble

Impossible to construct

Remote Control9%+0.64

alas the remote didn't work I contacted them

Love

Quality-Overall25%+0.84

really good quality

Very good product in my mind

Advertised Vs Actual Product25%+1.36

It was just what we expected

Fab just what I wanted

Value For Money17%+0.56

it is really good value for money affordable

Value for money

Weight Light13%+0.64

Duper light weight

Grip13%+0.64

Goalkeeper gloves Manchester city very nice gloves

Return

1.2% Return rate 44% Fixable by listing

Size-Overall37%▆▆█▂█▅

Tiny

pieces are much too small

The vall is small it's not a full size ball

Defective Material/Parts19%█▅▇▅▄▆

Also I had to modify several parts as the simply do not fit

Defective product

the pieces were far too small do not recommend

Gifting Purpose8%██▁▁▁▇
Functionality-Overall6%▁▁▁█▅▁
Quality-Overall5%▁▆█▁▇▁

Poor quality

Very bad quality

Worst quality ever

FAQ

Common Man City Lego questions

Answered from the same tracked data.