magnetic darts
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great456.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.02–£24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£41K£41K/yr · 39K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, magnetic darts is a £41K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
magnetic darts market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 14.7%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Mistep32%
- ZWZNBL15%
- POFET13%
- Cheerful Children Toys10%
- Tesok4%
- Beylos4%
Demand
Weekly Amazon search volume, last 31 weeks — -30.7% search growth over the last 90 days.Top magnetic darts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
Mistep£11.444.1★630 rev
ZWZNBL 15 Pack Magnetic Darts Replacement for Indoor Dartboard 5 Mixed Colors (Green Red Yellow Blue Black)
ZWZNBL£7.544.4★232 rev
Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)
Cheerful Children Toys£8.684.6★209 rev
POFET 12pcs Magnetic Darts for Magnet Dartboard Dart Board Replacements Safety Plastic Darts Indoor Game Target Accessories
POFET£6.024.4★114 rev
Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids
Tesok£22.184.5★35 rev
Newest
by launch dateMagnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids
Tesok£22.1835 rev
18PCS Magnetic Darts Safety Soft Tip Replacement Darts Portable Indoor Game Target Accessories for Indoor Games & Family Fun HallsGreen Red Blue Yellow
EujRcf£9.677 rev
13 Pcs Magnetic Dart Board Sets Including Dart Boards (Random color) and Magnetic Darts Outdoor Darts Board Set for Garden Suitable for Indoor and Outdoor Games Gifts
Suupii£7.0314 rev
Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)
Cheerful Children Toys£8.68209 rev
Magnetic Darts for Magnet Dartboard Dart Board 24 Pcs Beylos Replacements Durable Safety Plastic Darts for Magnet Dartboard(Red*6 + Yellow*6 + Green*6 + Blue*6)
Beylos£8.496 rev
Trending
90-day click momentumMagnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids
Tesok£22.184.5★
Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)
Cheerful Children Toys£8.684.6★
Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)
Mistep£11.444.1★
26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult
Kiztoys£10.454.5★
ZWZNBL 15 Pack Magnetic Darts Replacement for Indoor Dartboard 5 Mixed Colors (Green Red Yellow Blue Black)
ZWZNBL£7.544.4★
What buyers say about magnetic darts
What buyers praise and complain about, mined from review topics.What buyers love
“Great Entertainment for family”
“Fair price point”
“The magnets stick well”
“The board is well made”
“attach great to it”
“it has already been brilliant for indoor fun”
“Definitely feels safer”
“Its a good size”
“Item as described”
“durable”
What buyers complain about
“Really small”
“Darts won't stick”
“The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on”
“might not last long”
“Didn't work for us”
“which makes it feel a bit more like a real game rather than something flimsy”
“Instruction manual not included”
“Not worth the money”
“Not practical at all”
“Darts do not attach to badly made board”
Top return reasons
Common questions
- Is magnetic darts profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the magnetic darts niche?
- 13 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in magnetic darts?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.2%.
- What does it cost to enter the magnetic darts niche?
- Listings span £6.02–£24.84; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.