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Magnetic Darts

Fail

Shoppers spend only $41K a year here, so Magnetic Darts is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£41K/yr39K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
70%top-5 click share · 13 brands · 22 sellers

Flapen Score

Magnetic Darts against its category

The dotted line is the Sports & Outdoors average. Past it, Magnetic Darts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Darts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Darts 39K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
9.2%
Market size, estimated
£41Ka year
Top search term
magnetic darts31K searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £6.02 to £24.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.29 that is £1K to £3K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£6.02–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #187 within Darts & Dartboards. It carries 456 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#187in Darts & Dartboards
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Magnetic Darts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Mistep32%
  • ZWZNBL15%
  • POFET13%
  • Cheerful Children Toys10%
  • Tesok4%
  • Beylos4%

Demand

Magnetic Darts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 4.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Magnetic Darts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.09

Really small

The dart board is slightly smaller than a full size traditional board

smaller thsn I thought

Adhesion/Stickiness14%−0.10

Darts won't stick

Magnets dont stick

THE DARTS DONT STICK

Quality-Overall10%−0.05

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

The box was very light which led us to believe it might not be the quality we required

Poor quality

Durability6%−0.04

might not last long

Fell apart very easy

Front peeled off after less than 24 hours

Functionality-Overall6%−0.06

Didn't work for us

Ok flights keep falling out

Love

Fun/Entertainment Experience26%+2.27

Great Entertainment for family

Great fun

It keeps them entertained

Value For Money14%+0.63

Fair price point

Good value

Great value for money

Magnetic Strength/Adsorption10%+0.68

The magnets stick well

This magnetic dart board is so much fun

The magnetic darts stick well to the board

Quality-Overall8%−0.05

The board is well made

Excellent product

Good quality

Adhesion/Stickiness7%−0.10

attach great to it

it stays in place fine

actually stick surprisingly well

Return

1.2% Return rate 37% Fixable by listing

Size-Overall31%▅█▄▂▄▄

Really small

The dart board is slightly smaller than a full size traditional board

smaller thsn I thought

Adhesion/Stickiness18%▅▅▆█▅▆

Darts won't stick

Magnets dont stick

THE DARTS DONT STICK

Quality-Overall11%▂▃█▆█▅

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

The box was very light which led us to believe it might not be the quality we required

Poor quality

Defective Material/Parts8%▄▁█▁▂▃
Gifting Purpose6%▃▁▁▄▃█

FAQ

Common Magnetic Darts questions

Answered from the same tracked data.