Is magnetic dart board for kids profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (48/100).

How competitive is the magnetic dart board for kids niche?

12 brands and 25 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in magnetic dart board for kids?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for magnetic dart board for kids peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the magnetic dart board for kids niche?

Listings span £6.52–£24.84; the average listing price is £13.34 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.

magnetic dart board for kids

Skip it

Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good524.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.34

avg listing price — sweet spot $15–$100

Price range

Good£6.52–£24.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£120K

£120K/yr · 120K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, magnetic dart board for kids is a £120K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

magnetic dart board for kids market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 7.5%
Avg BSR: #171
Page quality: 0%
Prime: 93%
Sponsored: 86%
Out of stock: 16.5%
Avg brand age: 40 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

Mistep31%
Kiztoys14%
Cheerful Children Toys13%
Towinle10%
Tesok9%
Esjay8%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top magnetic dart board for kids search terms

magnetic dart board52K/yr -58.3%3.8% conv.
magnetic dart board for kids37K/yr -28.3%4.1% conv.
magnetic dartboard13K/yr -40.3%2.1% conv.
magnetic dart board for adults8K/yr -13.5%3.3% conv.
dart board magnetic6K/yr -35.9%3.3% conv.
kids magnetic dart board4K/yr -62.1%6.7% conv.

All search terms

Top magnetic dart board for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magnetic Dart Board for Kids 12pcs Magnetic Darts 15 Double Sided Board Game Set Safe Indoor Outdoor Family Game Best Toy Gift for Teenager 5 6 7 8 9 10 11 12 13 14 15 Years Old Boys (15)

Mistep£11.444.1★630 rev

26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult

Kiztoys£10.454.5★2,228 rev

Towinle Dartboard 17 Magnetic Dartboard with 12 Magnets Darts Arrows in 2 colors

Towinle£20.254.3★515 rev

Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids

Tesok£22.184.5★35 rev

Esjay 18 inch Magnetic Dart Board Set Safe Dart Game for Kids Best Boy Toys Gift Indoor Outdoor Game with 12 Darts Double Sided Large Size Dartboard for 8+ Years Old

Esjay£24.844.4★1,916 rev

Newest

by launch date

Magnetic Dart Board with 12pcs Magnetic Darts Excellent Indoor Game and Party Games - Birthday Gifts for 5 6 7 8 9 10 11 12 Year Old Boy Kids

Tesok£22.1835 rev

7mo ago

13 Pcs Magnetic Dart Board Sets Including Dart Boards (Random color) and Magnetic Darts Outdoor Darts Board Set for Garden Suitable for Indoor and Outdoor Games Gifts

Suupii£7.0314 rev

10mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Traditional 73cm)

Cheerful Children Toys£9.39209 rev

11mo ago

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)

Cheerful Children Toys£8.68209 rev

11mo ago

Magnetic Dart Board Set 14-Piece Dart Board with Magnetic Darts Indoor and Outdoor Family Game for Parties Travel and Hand-Eye Coordination Activities

Bodeshis£6.5213 rev

1y ago

What buyers say about magnetic dart board for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Great Entertainment for family”

Value For Money12%

“Definitely worth the money”

Magnetic Strength/Adsorption8%

“The magnets stick well”

Adhesion/Stickiness7%

“attach great to it”

Quality-Overall5%

“The board is well made”

Suitable For Indoor4%

“it has already been brilliant for indoor fun”

Safety Standards4%

“Definitely feels safer”

Size-Overall3%

“Its a good size”

Brightness/Shine/Glow2%

“Its bright”

Ease Of Use2%

“are easy for children to use”

What buyers complain about

Adhesion/Stickiness20%

“Darts won't stick”

Size-Overall16%

“Really small”

Quality-Overall13%

“The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on”

Value For Money7%

“Too expensive”

Ease Of Use5%

“no so easily”

Durability4%

“might not last long”

Instructions/User Manual/Troubleshooting4%

“Instruction manual not included”

Weight Heavy2%

“Darts bit heavy for clinging to board”

Noise Level2%

“It was also REALLY noisy”

Add-Ons/Attachments2%

“Darts do not attach to badly made board”

Top return reasons

Size-Overall30%

Adhesion/Stickiness19%

Quality-Overall11%

Defective Material/Parts9%

Gifting Purpose6%

Functionality-Overall5%

Advertised Vs Actual Product4%

Material Quality2%