Skip to content

Magnetic Dart Board for Kids

Fail

Demand is soft, at -46.8% this quarter, so Magnetic Dart Board for Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£120K/yr120K searches / yr
90-day growth
-46.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 25 sellers

Flapen Score

Magnetic Dart Board for Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Magnetic Dart Board for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Dart Board for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Dart Board for Kids 120K times last year and spent an estimated £120K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
7.5%
Market size, estimated
£120Ka year
Peak month
December7.6× the quietest month
Top search term
magnetic dart board52K searches a year

02 · Price

A sale here is worth £13.34.

Listings sell for £13.34 on average, from £6.52 to £24.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.34 that is £3K to £7K a year per listing.

Average price
£13.34under the $15 to $100 sweet spot
Price range
£6.52–£24.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #171 within Darts & Dartboards. It carries 524 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
16.5%
Average rank
#171in Darts & Dartboards
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Magnetic Dart Board for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Mistep31%
  • Kiztoys14%
  • Cheerful Children Toys13%
  • Towinle10%
  • Tesok9%
  • Esjay8%
  • Open — no brand owns it (6 brands, 15%)

Demand

Magnetic Dart Board for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Magnetic Dart Board for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic dart board52K/yr
  • magnetic dart board for kids37K/yr
  • magnetic dartboard13K/yr
  • magnetic dart board for adults8K/yr
  • dart board magnetic6K/yr
  • kids magnetic dart board4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Dart Board for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%−0.16

Darts won't stick

Glue has failed that holds the board to the plastic

Magnets dont stick

Size-Overall16%−0.10

Really small

The dart board is slightly smaller than a full size traditional board

smaller thsn I thought

Quality-Overall13%−0.10

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

The box was very light which led us to believe it might not be the quality we required

Poor quality

Value For Money7%+0.42

Too expensive

Not worth the money

Not worth £22 in my opinion £5 at best live

Ease Of Use5%−0.03

no so easily

Not practical at all

Love

Fun/Entertainment Experience33%+2.76

Great Entertainment for family

Good fun

It keeps them entertained

Value For Money12%+0.42

Definitely worth the money

Good value

Great value for money

Magnetic Strength/Adsorption8%+0.50

The magnets stick well

This magnetic dart board is so much fun

The magnetic darts stick well to the board

Adhesion/Stickiness7%−0.16

attach great to it

it stays in place fine

the balls stick on really well

Quality-Overall5%−0.10

The board is well made

Excellent product

Good quality

Return

1.4% Return rate 37% Fixable by listing

Size-Overall30%▆█▅▃▄▃

Really small

The dart board is slightly smaller than a full size traditional board

smaller thsn I thought

Adhesion/Stickiness19%▆▆█▇▆▇

Darts won't stick

Glue has failed that holds the board to the plastic

Magnets dont stick

Quality-Overall11%▂▅▇▂█▄

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

The box was very light which led us to believe it might not be the quality we required

Poor quality

Defective Material/Parts9%▅▁█▁▄▇
Gifting Purpose6%▆▁▁█▄█

FAQ

Common Magnetic Dart Board for Kids questions

Answered from the same tracked data.