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Magnetic Dart Board for Kids

soft demand (-46.8% this quarter) — Magnetic Dart Board for Kids doesn't clear our bar today.

Flapen Score

48
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Market size 28Growth 2Conversion 77Competition 26Returns 86Price range 54Avg price 61Brand share 46Review moat 74Quality gap 91
This niche Category average

Is Magnetic Dart Board for Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Magnetic Dart Board for Kids is a £120K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Magnetic Dart Board for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.8% over the last 90 days and 7.5% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr8K
Search volume / yr-46.8%120K
Conversion rate7.5%
Avg price£13.34

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 25
Top-5 product click share70%
Open market23%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)4· 1 succeeded
Avg rating4.1★
Avg reviews524

Top Magnetic Dart Board for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Mistep31%
  • Kiztoys14%
  • Cheerful Children Toys13%
  • Towinle10%
  • Tesok9%
  • Esjay8%
  • Open — no brand owns it (6 brands, 15%)

Magnetic Dart Board for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR7.5%Products14Brands12Top 5 Brands77%OOS Rate16.5%Rating4.1★Reviews524Avg BSR#171
15K10KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×

Top Magnetic Dart Board for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnetic dart board52K/yr
  • magnetic dart board for kids37K/yr
  • magnetic dartboard13K/yr
  • magnetic dart board for adults8K/yr
  • dart board magnetic6K/yr
  • kids magnetic dart board4K/yr

What reviews say buyers love and hate about Magnetic Dart Board for Kids

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Fun/Entertainment Experience33%

Great Entertainment for family

Value For Money12%

Definitely worth the money

Magnetic Strength/Adsorption8%

The magnets stick well

Adhesion/Stickiness7%

attach great to it

Quality-Overall5%

The board is well made

What buyers complain about

73% of reviews
Adhesion/Stickiness20%

Darts won't stick

Size-Overall16%

Really small

Quality-Overall13%

The board is not great quality - a black plastic board with 2 metal circles for the board surfaces you play on

Value For Money7%

Too expensive

Ease Of Use5%

no so easily

Magnetic Dart Board for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Adhesion/Stickiness
19%
3Quality-Overall
11%
4Defective Material/Parts
9%
5Gifting Purpose
6%

Common Magnetic Dart Board for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnetic Dart Board for Kids 48/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -46.8% over the last 90 days.
Search demand for Magnetic Dart Board for Kids on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 7.6× the quietest.