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Look Keo Cleats

Fail

Shoppers spend only $48K a year here, so Look Keo Cleats is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£48K/yr24K searches / yr
90-day growth
+33.3%search demand this quarter
Competition
80%top-5 click share · 8 brands · 33 sellers

Flapen Score

Look Keo Cleats against its category

The dotted line is the Sports & Outdoors average. Past it, Look Keo Cleats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Look Keo Cleats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Look Keo Cleats 24K times last year and spent an estimated £48K. The top 5 brands take 94% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+33.3%
Conversion, latest week
12.7%
Market size, estimated
£48Ka year
Peak month
May2.2× the quietest month
Top search term
look keo cleats17K searches a year

02 · Price

A sale here is worth £15.70.

Listings sell for £15.70 on average, from £6.85 to £35.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £15.70 that is £4K to £8K a year per listing.

Average price
£15.70inside the $15 to $100 sweet spot
Price range
£6.85–£35.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #149 within Cycling. It carries 911 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
20.9%
Average rank
#149in Cycling
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
911per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Look Keo Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • LOOK59%
  • Tacobey18%
  • YcsRnn7%
  • Feyenold5%
  • AEYINO4%
  • Distorris3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Look Keo Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top Look Keo Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • look keo cleats17K/yr
  • look cleats4K/yr
  • keo cleats2K/yr

Reviews and returns

What reviews say buyers love and hate about Look Keo Cleats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rubber Quality25%−0.24

rubber inserts coming out after the first ride

Size-Overall25%−0.14

Dont fit into my shimano spd pedals

Functionality-Overall13%−0.11

They don't work

Quality-Overall13%−0.05

Rubbish

Product Condition13%+0.43

Old cleats were worn down

Love

Value For Money26%+1.81

Great value

Well recommended for the price

excellent value for money

Size-Overall20%−0.14

Fits comfortably

Great value and fits perfectly with my pedals

fit is spot on

Quality-Overall15%−0.05

Great quality cleat protection product

Good quality

Compatibility-Overall11%+0.90

Work well with my Look Keo 2 pedals

Exercise/Sports Suitability11%+0.90

Exustar 7° float cleat are great for knee pain by holding foot more firmer on pedal where I find Shimano red cleats your foot comes out way to easy

Return

0.5% Return rate 56% Fixable by listing

Compatibility-Overall26%▆▁▂▄▁█
Size-Overall26%▆▇█▇▁▁

Dont fit into my shimano spd pedals

Color15%▁█▂▁▆▁
Defective Material/Parts11%▁▁▃▁█▁
Advertised Vs Actual Product7%▆▁▁█▁▁

FAQ

Common Look Keo Cleats questions

Answered from the same tracked data.