Is look keo cleats profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Skip it (49/100).

How competitive is the look keo cleats niche?

8 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in look keo cleats?

Top complaints mined from reviews: Rubber Quality, Size-Overall, Functionality-Overall. The return rate is 0.5%.

When does demand for look keo cleats peak?

Demand peaks in May; the busiest month runs 2.2× the quietest.

What does it cost to enter the look keo cleats niche?

Listings span £6.85–£35.40; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 911 reviews — the moat a new listing must climb.

look keo cleats

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.70

avg listing price — sweet spot $15–$100

Price range

Good£6.85–£35.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good910.92

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£48K

£48K/yr · 24K searches

According to Flapen's Amazon United Kingdom niche tracking, look keo cleats is a £48K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

look keo cleats market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £63K–£79K; units × avg price
Conversion rate: 12.7%
Avg BSR: #149
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 20.9%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

LOOK59%
Tacobey18%
YcsRnn7%
Feyenold5%
AEYINO4%
Distorris3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.2×

Open Trend

Top look keo cleats search terms

look keo cleats17K/yr +37.7%14.6% conv.
look cleats4K/yr +30.6%14.7% conv.
keo cleats2K/yr +8.8%13.6% conv.

All search terms

Top look keo cleats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOOK Cycle - KEO Grip Cycling Cleats with Memory Positioner Function - Compatible with all Pedals on the Market - Anti-Slip TPU Surface - 4 5 Angular Freedom - Colour Gray

LOOK£13.124.7★6,432 rev

Tacobey Bicycle Cleats Compatible with Look KEO Grip Cleats Indoor Outdoor Cycling & Road Bike Shoe Plate Set Compatible with Keo Structure & Keo Pedals with Grip Grey 4.5 Float

Tacobey£7.044.3★588 rev

LOOK Cycle - KEO Grip Cycling Cleats with Memory Positioner Function - Compatible with all Pedals on the Market - Anti-Slip TPU Surface - 9 Angular Freedom - Colour Red

LOOK£10.724.5★1,110 rev

Look Keo Grip Cleats Grey Cleats by Look

LOOK£13.354.7★618 rev

YcsRnn Look Keo Cleats Cleats for Cycling Shoes Professional Road Bike Pedals Durable SPD Cleats for Enhanced Performance Secure Clipless Pedals System for Cyclists

YcsRnn£7.865.0★1 rev

Newest

by launch date

Tacobey Bicycle Cleats Compatible with Look KEO Grip Cleats Indoor Outdoor Cycling & Road Bike Shoe Plate Set Compatible with Keo Structure & Keo Pedals with Grip Grey 4.5 Float

Tacobey£7.04588 rev

4mo ago

YcsRnn Look Keo Cleats Cleats for Cycling Shoes Professional Road Bike Pedals Durable SPD Cleats for Enhanced Performance Secure Clipless Pedals System for Cyclists

YcsRnn£7.861 rev

5mo ago

ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White

Obnoxi£32.919 rev

7mo ago

TPU Anti-Slip Cleats Compatible with Look Keo Road Bike Pedals

REKUA£6.855 rev

9mo ago

Bike Cleats for Look Keo Grip Road Bike Cycling Shoe Cleats 9 Float Red

Distorris£7.505 rev

10mo ago

What buyers say about look keo cleats

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Great value”

Size-Overall20%

“Fits comfortably”

Quality-Overall15%

“Great quality cleat protection product”

Compatibility-Overall11%

“Work well with my Look Keo 2 pedals”

Exercise/Sports Suitability11%

“Exustar 7° float cleat are great for knee pain by holding foot more firmer on pedal where I find Shimano red cleats your foot comes out way to easy”

Advertised Vs Actual Product6%

“Does the job”

Comfort-Overall6%

“I've been surprised how comfortbale they are”

What buyers complain about

Rubber Quality25%

“rubber inserts coming out after the first ride”

Size-Overall25%

“Dont fit into my shimano spd pedals”

Functionality-Overall13%

“They don't work”

Quality-Overall13%

“Rubbish”

Product Condition13%

“Old cleats were worn down”

Top return reasons

Compatibility-Overall26%

Size-Overall26%

Color15%

Defective Material/Parts11%

Advertised Vs Actual Product7%

Feet Fit7%

Functionality-Overall4%

Quality-Overall4%

Common questions

Is look keo cleats profitable to sell on Amazon United Kingdom?: The niche generates £48K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.3%. Flapen's verdict: Skip it (49/100).
How competitive is the look keo cleats niche?: 8 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in look keo cleats?: Top complaints mined from reviews: Rubber Quality, Size-Overall, Functionality-Overall. The return rate is 0.5%.
When does demand for look keo cleats peak?: Demand peaks in May; the busiest month runs 2.2× the quietest.
What does it cost to enter the look keo cleats niche?: Listings span £6.85–£35.40; the average listing price is £15.70 (sweet spot $15–$100). The average incumbent carries 911 reviews — the moat a new listing must climb.