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Long Resistance Bands

Fail

Shoppers spend only $55K a year here, so Long Resistance Bands is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£55K/yr67K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
45%top-5 click share · 21 brands · 35 sellers

Flapen Score

Long Resistance Bands against its category

The dotted line is the Sports & Outdoors average. Past it, Long Resistance Bands is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Resistance Bands market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Resistance Bands 67K times last year and spent an estimated £55K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
8.4%
Market size, estimated
£55Ka year
Top search term
long resistance bands38K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £5.09 to £19.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.78 that is £978 to £2K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£5.09–£19.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£978–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #55 within Fitness. It carries 7,962 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.9%
Average rank
#55in Fitness
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,962per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Long Resistance Bands products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

35

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

45%

Top 20: 91%

Open market

25%

  • Coresteady37%
  • Fokky16%
  • Giiyr9%
  • Gritin6%
  • PROIRON4%
  • K.CINE4%

Demand

Long Resistance Bands search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Long Resistance Bands search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long resistance bands38K/yr
  • resistance bands long14K/yr
  • long resistance band10K/yr
  • long loop resistance bands4K/yr

Reviews and returns

What reviews say buyers love and hate about Long Resistance Bands

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.31

Breaks easily

I expected it to be much more durable

poor durability

Size-Overall13%−0.09

too big

Smaller than expected

are quite long

Quality-Overall12%+2.10

Cheap rubbish

Rubbish quality

Awful quality

Strength7%−0.06

appear fairly flimsy

Flimsy

Its not the strongest

Stretchability/Expandability/Elasticity6%−0.02

Not very elastic

Very hard for me to stretch will give away

Stretchy

Love

Quality-Overall33%+2.10

Decent quality

These bands are good quality

great quality build

Value For Money13%+0.90

Money well spent

Good value for money

cheap price

Advertised Vs Actual Product10%+0.34

As advertised

As described

Better than expected

Exercise/Sports Suitability10%+0.67

so suitable for all exercises

Very good exercise

Happy & perfect & looking forward to exercise

Ease Of Use6%+0.17

Easy to use

Very handy when excising

easy to store

Return

0.6% Return rate 42% Fixable by listing

Size-Overall24%▇█▅█▆▇

too big

Smaller than expected

are quite long

Quality-Overall12%▆█▆▇▇▆

Cheap rubbish

Rubbish quality

Awful quality

Strength8%▆▅█▇▄▄

appear fairly flimsy

Flimsy

Its not the strongest

Advertised Vs Actual Product7%▄▇█▂█▆

Not as described

Deceptive image

The product images are misleading

Functionality-Overall4%▅▆▆█▃▆

FAQ

Common Long Resistance Bands questions

Answered from the same tracked data.