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Liverpool Water Bottle

Fail

The top 5 brands take 100% of clicks, so Liverpool Water Bottle is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£54K/yr51K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
73%top-5 click share · 5 brands · 51 sellers

Flapen Score

Liverpool Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Water Bottle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Water Bottle 51K times last year and spent an estimated £54K. All 5 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
9.0%
Market size, estimated
£54Ka year
Peak month
December3.5× the quietest month
Top search term
liverpool water bottle26K searches a year

02 · Price

A sale here is worth £11.85.

Listings sell for £11.85 on average, from £8.77 to £18.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.85 that is £3K to £6K a year per listing.

Average price
£11.85under the $15 to $100 sweet spot
Price range
£8.77–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #899 within Supporters' Gear. It carries 414 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#899in Supporters' Gear
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Liverpool Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Hy-Pro73%
  • Liverpool F.C.19%
  • Get Trend4%
  • adidas3%
  • FOCO2%

Demand

Liverpool Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Liverpool Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool water bottle26K/yr
  • liverpool bottle9K/yr
  • lfc water bottle6K/yr
  • liverpool water bottles for boys6K/yr
  • liverpool drinks bottle3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.29

Straw doesnt fit the hole to suck through

This is an awful water bottle straw doesnt fit

Not fit for use

Quality-Overall22%+2.79

Really poor performance

Poor quality

Quality control thought that was ok

Leak-Proof9%

Leaky

the lid is not a good fit so the bottle leaks and is unusable

Ease Of Use7%−0.06

so unable to open or close the lid

The straw doesnt fit inside or outside of the hole therefore cant use it

Rusts/Corrodes7%−0.06

its gone rusty inside at the bottom

They both began to corrode very quickly

Rusty inside

Love

Quality-Overall47%+2.79

Really well made

Amazing quality

Excellent product,

Value For Money8%+0.75

Value for money

well worth every penny

Worth the money

Storage Capacity5%+0.36

holds a lot

Design-Overall5%+0.36

Smart looking

Image/Picture Clarity5%+0.04

Really nice same like picture very good in quality

Return

1.9% Return rate 39% Fixable by listing

Size-Overall29%█▆▅▁▂▁

Straw doesnt fit the hole to suck through

This is an awful water bottle straw doesnt fit

Not fit for use

Leak-Proof20%▅▇▄▆█▆

Leaky

the lid is not a good fit so the bottle leaks and is unusable

Defective Material/Parts7%▆▂▁██▅

Faulty item

Gifting Purpose6%▁▂▃▁▄█
Scratch Resistance5%▆▂▂▅▇█

FAQ

Common Liverpool Water Bottle questions

Answered from the same tracked data.