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Liverpool Shirt

Fail

The top 5 brands take 100% of clicks, so Liverpool Shirt is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£49K/yr72K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
69%top-5 click share · 3 brands · 47 sellers

Flapen Score

Liverpool Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Shirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Shirt 72K times last year and spent an estimated £49K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
5.8%
Market size, estimated
£49Ka year
Peak month
December8.1× the quietest month
Top search term
liverpool football51K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £8.22 to £13.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£8.22–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Football. It carries 661 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#58in Football
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
661per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Liverpool Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Liverpool F.C.76%
  • Hy-Pro21%
  • Mitre3%

Demand

Liverpool Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Liverpool Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool football51K/yr
  • football liverpool11K/yr
  • liverpool ball6K/yr
  • lfc football3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flatness23%−0.11

comes flat

just keeps going flat

It lasted all of half hour as it keeps going flat

Inflation/Deflation18%−0.07

Ball does not arrive inflated

This ball was not inflated

will not inflate

Quality-Overall17%−0.01

Bad quality

I cannot recommend this product – the quality is simply not good at all

Really bad quality

Print Quality9%−0.07

Some sort of printing error gone on here either that or some poor attempt to be funny

Stitch/Finish/Polish9%−0.07

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

Love

Quality-Overall21%−0.01

Good decent football

Good quality

Good quality works well

Design-Overall17%+0.50

Good design

God quality and nice design

the design looks quite good as it isn't just a sticker attached to the ball

Value For Money17%+1.75

Decent football, granddaughter and her dad like it so that's what matters, bought when was only £8.02 and well worth it

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Great value

Inflation/Deflation13%−0.07

The ball is stiched very well and is very easy to inflate and deflate and the design looks quite good as it isn't just a sticker attached to the ball and it is quite a good gift for the price tag to any LFC supporter

Great qulity comew deflated so need a ball pump

Gifting Purpose8%+0.84

Epic ball was loved as a gift

Return

1.0% Return rate 40% Fixable by listing

Size-Overall35%█▇▅▃▃▃
Inflation/Deflation13%▁▁▃█▇▅

Ball does not arrive inflated

This ball was not inflated

will not inflate

Stitch/Finish/Polish11%█▁▃▇▄█

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

Defective Material/Parts6%▇█▃▁▂▂
Durability5%▁▁▁█▃▁

I expected it to last much longer

FAQ

Common Liverpool Shirt questions

Answered from the same tracked data.