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Liverpool Shirt

brand-locked demand (top 5 brands take 100% of clicks) — Liverpool Shirt doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 12Growth 42Conversion 65Competition 27Returns 95Price range 0Avg price 46Brand share 0Review moat 71Quality gap 73
This niche Category average

Is Liverpool Shirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Shirt is a £49K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Liverpool Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.4% over the last 90 days and 5.8% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr5K
Search volume / yr+13.4%72K
Conversion rate5.8%
Avg price£11.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 47
Top-5 product click share69%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews661

Top Liverpool Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Liverpool F.C.76%
  • Hy-Pro21%
  • Mitre3%

Liverpool Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR5.8%Products15Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews661Avg BSR#58
18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Top Liverpool Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liverpool football51K/yr
  • football liverpool11K/yr
  • liverpool ball6K/yr
  • lfc football3K/yr

What reviews say buyers love and hate about Liverpool Shirt

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall21%

Good decent football

Design-Overall17%

Good design

Value For Money17%

Decent football, granddaughter and her dad like it so that's what matters, bought when was only £8.02 and well worth it

Inflation/Deflation13%

The ball is stiched very well and is very easy to inflate and deflate and the design looks quite good as it isn't just a sticker attached to the ball and it is quite a good gift for the price tag to any LFC supporter

Gifting Purpose8%

Epic ball was loved as a gift

What buyers complain about

95% of reviews
Flatness23%

comes flat

Inflation/Deflation18%

Ball does not arrive inflated

Quality-Overall17%

Bad quality

Print Quality9%

Some sort of printing error gone on here either that or some poor attempt to be funny

Stitch/Finish/Polish9%

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Liverpool Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Inflation/Deflation
13%
3Stitch/Finish/Polish
11%
4Defective Material/Parts
6%
5Durability
5%

Common Liverpool Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Shirt 41/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 15 tracked products. Search demand moved +13.4% over the last 90 days.
Search demand for Liverpool Shirt on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.1× the quietest.