Skip to content

Liverpool Shirt

Fail

The top 5 brands take 100% of clicks, so Liverpool Shirt is a Fail.

Flapen Score
41
41 / 100
Ranks 655 of 792 Sports & Outdoors niches · −9 vs the category median of 50
Market size
£49K/yr72K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
69%top-5 click share · 3 brands · 47 sellers

Flapen Score

Liverpool Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Shirt is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Shirt 72K times last year and spent an estimated £49K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
5.8%
Market size, estimated
£49Ka year
Peak month
December8.1× the quietest month
Top search term
liverpool football51K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £8.22 to £13.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£8.22–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Football. It carries 661 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#58in Football
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
661per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Liverpool Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

47

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Liverpool F.C.76%
  • Hy-Pro21%
  • Mitre3%

Demand

Liverpool Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Liverpool Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liverpool football51K/yr
  • football liverpool11K/yr
  • liverpool ball6K/yr
  • lfc football3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Shirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Flatness”
1.0%of orders come back
“comes flat”
A buyer, on “Flatness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Liverpool Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data