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41

liverpool shirt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 42Conversion 65Competition 27Returns 95Price range 0Avg price 46Brand share 0Review moat 71Quality gap 73

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good661.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.53

avg listing price — sweet spot $15–$100

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£49K

£49K/yr · 72K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£8.22–£13.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, liverpool shirt is a £49K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

liverpool shirt market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£46K–£58K
units × avg price
Conversion rate
5.8%
Avg BSR
#58
Page quality
0%
Prime
93%
Sponsored
67%
Out of stock
0.0%
Avg brand age
41 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Liverpool F.C.76%
  • Hy-Pro21%
  • Mitre3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Top liverpool shirt search terms

  • liverpool football51K/yr
  • football liverpool11K/yr
  • liverpool ball6K/yr
  • lfc football3K/yr
All search terms

Top liverpool shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£5K15%£7K20%£10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about liverpool shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good decent football”

Design-Overall17%

“Good design”

Value For Money17%

“Decent football, granddaughter and her dad like it so that's what matters, bought when was only £8.02 and well worth it”

Inflation/Deflation13%

“The ball is stiched very well and is very easy to inflate and deflate and the design looks quite good as it isn't just a sticker attached to the ball and it is quite a good gift for the price tag to any LFC supporter”

Gifting Purpose8%

“Epic ball was loved as a gift”

Ease Of Use8%

“easy to use for him”

Advertised Vs Actual Product4%

“just like the real thing”

Color4%

“Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money”

Fun/Entertainment Experience4%

“Great ball for my son”

What buyers complain about

Flatness23%

“comes flat”

Inflation/Deflation18%

“Ball does not arrive inflated”

Quality-Overall17%

“Bad quality”

Print Quality9%

“Some sort of printing error gone on here either that or some poor attempt to be funny”

Stitch/Finish/Polish9%

“this latest time after I pumped it up I've noticed the stitching has broken all along one seam”

Water Resistance5%

“I found after a while when being used in the rain this bowl would soak in some of the water”

Durability5%

“I expected it to last much longer”

Weight Heavy5%

“becomes quite heavy”

Color3%

“The ball had a lump of glue on it which has now turned yellow”

Adhesion/Stickiness3%

“sticky on part of the ball after I tried to wipe it off”

Top return reasons

Size-Overall35%
Inflation/Deflation13%
Stitch/Finish/Polish11%
Defective Material/Parts6%
Durability5%
Quality-Overall5%
Functionality-Overall4%
Gifting Purpose3%
Leak-Proof3%
Heating2%

Common questions

Is liverpool shirt profitable to sell on Amazon United Kingdom?
The niche generates £49K/yr across 15 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (41/100).
How competitive is the liverpool shirt niche?
3 brands and 47 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in liverpool shirt?
Top complaints mined from reviews: Flatness, Inflation/Deflation, Quality-Overall. The return rate is 1.0%.
When does demand for liverpool shirt peak?
Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the liverpool shirt niche?
Listings span £8.22–£13.99; the average listing price is £11.53 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.