Is liverpool scarf profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -56.1%. Flapen's verdict: Skip it (30/100).

How competitive is the liverpool scarf niche?

6 brands and 22 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in liverpool scarf?

Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 2.3%.

When does demand for liverpool scarf peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the liverpool scarf niche?

Listings span £4.00–£16.73; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

liverpool scarf

Skip it

Soft demand (-56.1% this quarter) — this niche doesn't clear our bar today.

Review moat

Great175.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.36

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad£4.00–£16.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad£16K

£16K/yr · 35K searches

Growth

Bad-56.1%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, liverpool scarf is a £16K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

liverpool scarf market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £23K–£28K; units × avg price
Conversion rate: 4.1%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 12.6%
Avg brand age: 49 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Liverpool F.C.56%
JORcadis15%
MEIYAXINWIN11%
Wirhaut8%
Ellxen8%
Arena Scarves2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -56.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top liverpool scarf search terms

liverpool scarf23K/yr -56.5%7.2% conv.
liverpool fc scarf5K/yr -48.1%5.4% conv.
lfc scarf3K/yr -60.7%6.1% conv.
liverpool scarf 20254K/yr -96.3%0.0% conv.

All search terms

Top liverpool scarf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liverpool Official Scarf - Multi-Colour One Size

Liverpool F.C.£14.394.7★1,163 rev

England Football Scarf for 2026 World Cup 14X140cm Champions League Football Supporters Gear Red and White Scarf Gifts for Fans Official Style Scarfs

JORcadis£6.033.6★9 rev

League Champions Scarf Twenty Times League Football Champions Commemorative Scarf Sports Fan Scarves for Liverpool FC Supporters 14X140cm Red/White

MEIYAXINWIN£10.273.7★30 rev

Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Red White Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves

Wirhaut£4.002.8★3 rev

Ellxen England Football Scarf for 2026 World Cup Party Decoration Supporters Gear Ideal for Fans Football Match Scarf for League Champions 14X140cm Red and White Perfect Arsenal Gifts (Red)

Ellxen£8.880.0★0 rev

Newest

by launch date

Wirhaut Scarf Football Scarf Men Women 2026 World Cup Theme Supporter Scarves Red White Football Gifts for Soccer Match Sporting Events Fans Collectible Souvenir Scarves

Wirhaut£4.003 rev

4mo ago

Ellxen England Football Scarf for 2026 World Cup Party Decoration Supporters Gear Ideal for Fans Football Match Scarf for League Champions 14X140cm Red and White Perfect Arsenal Gifts (Red)

Ellxen£8.880 rev

5mo ago

England Football Scarf for 2026 World Cup 14X140cm Champions League Football Supporters Gear Red and White Scarf Gifts for Fans Official Style Scarfs

JORcadis£6.039 rev

9mo ago

League Champions Scarf Twenty Times League Football Champions Commemorative Scarf Sports Fan Scarves for Liverpool FC Supporters 14X140cm Red/White

MEIYAXINWIN£10.2730 rev

1y ago

Liverpool Supporters Twenty Times League Champions 2025 Commemorative Scarf

Arena Scarves£14.2143 rev

1y ago

What buyers say about liverpool scarf

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“good quality”

Value For Money23%

“good value for money well made”

Warmth20%

“They were very pleased with it, nice product, and it helps you to keep warm too”

Color10%

“Vibrant colours,”

Stitch/Finish/Polish3%

“Finish wise, its good quality”

Print Quality3%

“The red is bright and vibrant, the printed font and logo are clear and distinct”

What buyers complain about

Material Quality38%

“Absolutely terrible purchase material is awful”

Quality-Overall13%

“Very poor quality product”

Stitch/Finish/Polish13%

“Flimsy material and not stitched together properly also”

Size-Overall4%

“Size wise I feel its actually pretty long”

Thickness4%

“I found this a little on the thinner side”

Top return reasons

Quality-Overall37%

Material Quality18%

Size-Overall13%

Thin9%

Shape/Style4%

Width4%

Advertised Vs Actual Product3%

Thickness3%

Defective Material/Parts2%

Color2%

Common questions

Is liverpool scarf profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -56.1%. Flapen's verdict: Skip it (30/100).
How competitive is the liverpool scarf niche?: 6 brands and 22 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in liverpool scarf?: Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 2.3%.
When does demand for liverpool scarf peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the liverpool scarf niche?: Listings span £4.00–£16.73; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.