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Liverpool Scarf

soft demand (-56.1% this quarter) — Liverpool Scarf doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 4Growth 0Conversion 51Competition 14Returns 67Price range 14Avg price 45Brand share 5Review moat 91Quality gap 77
This niche Category average

Is Liverpool Scarf profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Scarf is a £16K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.

Liverpool Scarf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.1% over the last 90 days and 4.1% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr3K
Search volume / yr-56.1%35K
Conversion rate4.1%
Avg price£11.36

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 22
Top-5 product click share84%
Open market2%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews176

Top Liverpool Scarf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Liverpool F.C.56%
  • JORcadis15%
  • MEIYAXINWIN11%
  • Wirhaut8%
  • Ellxen8%
  • Arena Scarves2%
  • Open — no brand owns it (0%)

Liverpool Scarf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR4.1%Products10Brands6Top 5 Brands98%OOS Rate12.6%Rating4.3★Reviews176Avg BSR#209
3K2KSpike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Top Liverpool Scarf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liverpool scarf23K/yr
  • liverpool fc scarf5K/yr
  • lfc scarf3K/yr
  • liverpool scarf 20254K/yr

What reviews say buyers love and hate about Liverpool Scarf

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

good quality

Value For Money23%

good value for money well made

Warmth20%

They were very pleased with it, nice product, and it helps you to keep warm too

Color10%

Vibrant colours,

Stitch/Finish/Polish3%

Finish wise, its good quality

What buyers complain about

71% of reviews
Material Quality38%

Absolutely terrible purchase material is awful

Quality-Overall13%

Very poor quality product

Stitch/Finish/Polish13%

Flimsy material and not stitched together properly also

Size-Overall4%

Size wise I feel its actually pretty long

Thickness4%

I found this a little on the thinner side

Liverpool Scarf return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
37%
2Material Quality
18%
3Size-Overall
13%
4Thin
9%
5Shape/Style
4%

Common Liverpool Scarf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Scarf 30/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -56.1% over the last 90 days.
Search demand for Liverpool Scarf on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.9× the quietest.