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Liverpool Scarf

Fail

Demand is soft, at -56.1% this quarter, so Liverpool Scarf is a Fail.

Flapen Score
30
30 / 100
Ranks 783 of 792 Sports & Outdoors niches · −20 vs the category median of 50
Market size
£16K/yr35K searches / yr
90-day growth
-56.1%search demand this quarter
Competition
84%top-5 click share · 6 brands · 22 sellers

Flapen Score

Liverpool Scarf against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Scarf is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Scarf 35K times last year and spent an estimated £16K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-56.1%
Conversion, latest week
4.1%
Market size, estimated
£16Ka year
Peak month
December4.9× the quietest month
Top search term
liverpool scarf23K searches a year

02 · Price

A sale here is worth £11.36.

Listings sell for £11.36 on average, from £4.00 to £16.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.36 that is £1K to £3K a year per listing.

Average price
£11.36under the $15 to $100 sweet spot
Price range
£4.00–£16.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #209 within Supporters' Gear. It carries 176 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#209in Supporters' Gear
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Liverpool Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Liverpool F.C.56%
  • JORcadis15%
  • MEIYAXINWIN11%
  • Wirhaut8%
  • Ellxen8%
  • Arena Scarves2%
  • Open — no brand owns it (0%)

Demand

Liverpool Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Liverpool Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool scarf23K/yr
  • liverpool fc scarf5K/yr
  • lfc scarf3K/yr
  • liverpool scarf 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality38%−0.35

Absolutely terrible purchase material is awful

materials remind me of fuzzy felt

Quality-Overall13%+1.84

Very poor quality product

Stitch/Finish/Polish13%−0.09

Flimsy material and not stitched together properly also

Size-Overall4%+0.05

Size wise I feel its actually pretty long

Thickness4%+0.05

I found this a little on the thinner side

Love

Quality-Overall23%+1.84

good quality

Finish wise, its good quality

Value For Money23%+0.38

good value for money well made

this is priced at £4.99 which I think is a good price

Warmth20%+2.54

They were very pleased with it, nice product, and it helps you to keep warm too

Color10%−0.10

Vibrant colours,

Stitch/Finish/Polish3%−0.09

Finish wise, its good quality

Return

2.3% Return rate 24% Fixable by listing

Quality-Overall37%█▇▄▃▆▁

Very poor quality product

Material Quality18%▁▇█▃▆▁

Absolutely terrible purchase material is awful

materials remind me of fuzzy felt

Size-Overall13%▁▁▆▄█▁

Size wise I feel its actually pretty long

Thin9%█▅▁▂▁▁
Shape/Style4%▁▁█▁▁▁

FAQ

Common Liverpool Scarf questions

Answered from the same tracked data.