Liverpool Lego
FailThe top 5 brands take 96% of clicks, so Liverpool Lego is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £45K/yr95K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 84 sellers
Flapen Score
Liverpool Lego against its category
The dotted line is the Sports & Outdoors average. Past it, Liverpool Lego is stronger. Inside it, weaker.
Market
The Liverpool Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liverpool Lego 95K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £45Ka year
- Peak month
- December6.6× the quietest month
- Top search term
- liverpool lego40K searches a year
02 · Price
A sale here is worth £25.75.
Listings sell for £25.75 on average, from £10.90 to £63.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £25.75 that is £3K to £6K a year per listing.
- Average price
- £25.75inside the $15 to $100 sweet spot
- Price range
- £10.90–£63.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #410 within Supporters' Gear. It carries 748 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 5.9%
- Average rank
- #410in Supporters' Gear
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 748per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Liverpool Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Liverpool FC Anfield Stadium 3D Puzzle 2023 version Red
- Price
- £18.53
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 2y ago

FOCO Officially Licensed Liverpool FC BRXLZ Bricks 3D Football Construction Building Set
- Price
- £24.64
- Rating
- 4.3/5
- Reviews
- 4,979
- Age
- 3y ago

FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Mini Anfield Stadium Football Construction Toy Model
- Price
- £34.03
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Liverpool FC (861 pieces))
- Price
- £28.98
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 8mo ago

FOCO Officially Licensed Liverpool FC Football BRXLZ Bricks 3D Coach Toy Model - Premier League Construction Toy - 1347 Pieces - Ages 12+ - Sports Merchandise
- Price
- £33.51
- Rating
- 4.3/5
- Reviews
- 964
- Age
- 2y ago
Trending
90-day click momentum
FOCO Officially Licensed Liverpool FC Red Glide Backpack
- Price
- £19.42
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

Smart Ball Liverpool Counter Ball For keepie uppies SBCB1BNP-LFC Football Comes With lights and Sounds Red & White One Size
- Price
- £16.29
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 1y ago

FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag
- Price
- £27.58
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 7y ago

Liverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+
- Price
- £29.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Liverpool FC Fleece Hoodie Blanket for Boys Teenagers One Size Kids Oversized Hoodie Liverpool Gifts for Boys (Red)
- Price
- £21.79
- Rating
- 4.6/5
- Reviews
- 1,228
- Age
- 5y ago
Newest
by launch date
Liverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+
- Price
- £29.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

FOCO Officially Licensed Liverpool FC Red Glide Backpack
- Price
- £19.42
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Liverpool FC (861 pieces))
- Price
- £28.98
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 8mo ago

FOCO Officially Licensed 3D Football BRXLZ Bricks Building Construction Toy in Alternative Team Colours (Liverpool FC)
- Price
- £26.84
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago

Smart Ball Liverpool Counter Ball For keepie uppies SBCB1BNP-LFC Football Comes With lights and Sounds Red & White One Size
- Price
- £16.29
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
84
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
3%
- FOCO71%
- University Games15%
- Liverpool F.C.7%
- The Gift Scholars1%
- Funko1%
- ICONIC PUZZLES1%
- Open — no brand owns it (3 brands, 3%)
Demand
Liverpool Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Liverpool Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liverpool lego40K/yr
- lego liverpool14K/yr
- anfield lego stadium8K/yr
- liverpool lego set5K/yr
- liverpool puzzle9K/yr
- liverpool fc lego4K/yr
- lfc lego4K/yr
- liverpool stadium lego6K/yr
- lego football liverpool6K/yr
Reviews and returns
What reviews say buyers love and hate about Liverpool Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I didnt read the information properly so on opening it I was disappointed with the size
Watch out, it's massive
But not as small as it came
for the price you would think quality control would be better
Bad quality
I cannot recommend this product – the quality is simply not good at all
broke within seconds
I expected it to last much longer
Some sort of printing error gone on here either that or some poor attempt to be funny
It wasnt cheap so I wouldnt say it was value for money
Expensive
NOT value for money
Love
Well made and quality product
Great item
good quaility
Great present
Birthday gift, grandson was very pleased
Lovely item which was a Christmas present for my partner
So comfy
Ideal for any liverpool fan big or little
plus side really looks great
Return
1.5% Return rate 24% Fixable by listing
I didnt read the information properly so on opening it I was disappointed with the size
Watch out, it's massive
But not as small as it came
for the price you would think quality control would be better
Bad quality
I cannot recommend this product – the quality is simply not good at all
broke within seconds
I expected it to last much longer
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liverpool Lego questions
Answered from the same tracked data.









