Is liverpool lego profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).

How competitive is the liverpool lego niche?

9 brands and 84 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in liverpool lego?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.

When does demand for liverpool lego peak?

Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the liverpool lego niche?

Listings span £10.90–£63.39; the average listing price is £25.75 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.

liverpool lego

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£25.75

avg listing price — sweet spot $15–$100

Price range

Great£10.90–£63.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good748.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£45K

£45K/yr · 95K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, liverpool lego is a £45K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

liverpool lego market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £64K–£77K; units × avg price
Conversion rate: 1.8%
Avg BSR: #410
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 5.9%
Avg brand age: 45 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

FOCO71%
University Games15%
Liverpool F.C.7%
The Gift Scholars1%
Funko1%
ICONIC PUZZLES1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top liverpool lego search terms

liverpool lego40K/yr +3.4%2.6% conv.
lego liverpool14K/yr +58.9%1.5% conv.
anfield lego stadium8K/yr -21.4%2.6% conv.
liverpool lego set5K/yr +27.5%2.8% conv.
liverpool puzzle9K/yr -20.5%1.0% conv.
liverpool fc lego4K/yr +9.5%3.1% conv.
lfc lego4K/yr +0.4%3.0% conv.
liverpool stadium lego6K/yr -36.7%1.3% conv.
lego football liverpool6K/yr -33.0%1.3% conv.

All search terms

Top liverpool lego products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liverpool FC Anfield Stadium 3D Puzzle 2023 version Red

University Games£18.534.4★125 rev

FOCO Officially Licensed Liverpool FC BRXLZ Bricks 3D Football Construction Building Set

FOCO£24.644.3★4,979 rev

FOCO Officially Licensed Liverpool FC 3D BRXLZ Bricks Mini Anfield Stadium Football Construction Toy Model

FOCO£34.034.1★75 rev

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Liverpool FC (861 pieces))

FOCO£28.984.5★4 rev

FOCO Officially Licensed Liverpool FC Football BRXLZ Bricks 3D Coach Toy Model - Premier League Construction Toy - 1347 Pieces - Ages 12+ - Sports Merchandise

FOCO£33.514.3★964 rev

Newest

by launch date

Liverpool FC Stadium 3D Puzzle & Rubiks Cube Gift Set Anfield Stadium Model + Official Liverpool Football Club Rubiks Cube for Kids & Adults Ages 7+

University Games£29.141 rev

4mo ago

FOCO Officially Licensed Liverpool FC Red Glide Backpack

FOCO£19.427 rev

5mo ago

FOCO Officially Licensed Personalised Football BRXLZ Desk Shirt 3D Bricks Building Construction Toy (Liverpool FC (861 pieces))

FOCO£28.984 rev

8mo ago

FOCO Officially Licensed 3D Football BRXLZ Bricks Building Construction Toy in Alternative Team Colours (Liverpool FC)

FOCO£26.8451 rev

8mo ago

Smart Ball Liverpool Counter Ball For keepie uppies SBCB1BNP-LFC Football Comes With lights and Sounds Red & White One Size

Smart Ball£16.2959 rev

1y ago

What buyers say about liverpool lego

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Well made and quality product”

Gifting Purpose23%

“Great present”

Comfort-Overall10%

“So comfy”

Size-Overall10%

“Ideal for any liverpool fan big or little”

Design-Overall3%

“plus side really looks great”

Instructions/User Manual/Troubleshooting3%

“Oh and the instructions are clear enough for me to work with”

What buyers complain about

Size-Overall14%

“I didnt read the information properly so on opening it I was disappointed with the size”

Quality-Overall14%

“for the price you would think quality control would be better”

Durability14%

“broke within seconds”

Print Quality9%

“Some sort of printing error gone on here either that or some poor attempt to be funny”

Value For Money8%

“It wasnt cheap so I wouldnt say it was value for money”

Color6%

“The skin colour is literally wrong”

Water Resistance5%

“I found after a while when being used in the rain this bowl would soak in some of the water”

Weight Heavy5%

“becomes quite heavy”

Advertised Vs Actual Product3%

“the product I received looks nothing like the pictures”

Adhesion/Stickiness3%

“sticky on part of the ball after I tried to wipe it off”

Top return reasons

Gifting Purpose19%

Size-Overall19%

Defective Material/Parts10%

Quality-Overall8%

Durability7%

Instructions/User Manual/Troubleshooting5%

Assembly/Installation4%

Leak-Proof3%

Inflation/Deflation3%

Functionality-Overall3%

Common questions

Is liverpool lego profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
How competitive is the liverpool lego niche?: 9 brands and 84 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in liverpool lego?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
When does demand for liverpool lego peak?: Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the liverpool lego niche?: Listings span £10.90–£63.39; the average listing price is £25.75 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.