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Liverpool Lego

Fail

The top 5 brands take 96% of clicks, so Liverpool Lego is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£45K/yr95K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
59%top-5 click share · 9 brands · 84 sellers

Flapen Score

Liverpool Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Lego is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Lego 95K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
1.8%
Market size, estimated
£45Ka year
Peak month
December6.6× the quietest month
Top search term
liverpool lego40K searches a year

02 · Price

A sale here is worth £25.75.

Listings sell for £25.75 on average, from £10.90 to £63.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £25.75 that is £3K to £6K a year per listing.

Average price
£25.75inside the $15 to $100 sweet spot
Price range
£10.90–£63.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #410 within Supporters' Gear. It carries 748 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#410in Supporters' Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
748per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Liverpool Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

84

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • FOCO71%
  • University Games15%
  • Liverpool F.C.7%
  • The Gift Scholars1%
  • Funko1%
  • ICONIC PUZZLES1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Liverpool Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Liverpool Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool lego40K/yr
  • lego liverpool14K/yr
  • anfield lego stadium8K/yr
  • liverpool lego set5K/yr
  • liverpool puzzle9K/yr
  • liverpool fc lego4K/yr
  • lfc lego4K/yr
  • liverpool stadium lego6K/yr
  • lego football liverpool6K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+1.36

I didnt read the information properly so on opening it I was disappointed with the size

Watch out, it's massive

But not as small as it came

Quality-Overall14%+0.59

for the price you would think quality control would be better

Bad quality

I cannot recommend this product – the quality is simply not good at all

Durability14%−0.14

broke within seconds

I expected it to last much longer

Print Quality9%−0.09

Some sort of printing error gone on here either that or some poor attempt to be funny

Value For Money8%+0.55

It wasnt cheap so I wouldnt say it was value for money

Expensive

NOT value for money

Love

Quality-Overall28%+0.59

Well made and quality product

Great item

good quaility

Gifting Purpose23%+1.30

Great present

Birthday gift, grandson was very pleased

Lovely item which was a Christmas present for my partner

Comfort-Overall10%+1.05

So comfy

Size-Overall10%+1.36

Ideal for any liverpool fan big or little

Design-Overall3%−0.03

plus side really looks great

Return

1.5% Return rate 24% Fixable by listing

Gifting Purpose19%▃▁▆▄▄█
Size-Overall19%▆█▂▇▁▅

I didnt read the information properly so on opening it I was disappointed with the size

Watch out, it's massive

But not as small as it came

Defective Material/Parts10%▆▁▄▁█▄
Quality-Overall8%▁▁█▁▅▅

for the price you would think quality control would be better

Bad quality

I cannot recommend this product – the quality is simply not good at all

Durability7%█▁▁▁▁▄

broke within seconds

I expected it to last much longer

FAQ

Common Liverpool Lego questions

Answered from the same tracked data.