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Liverpool Flag

Fail

Shoppers spend only $7K a year here, so Liverpool Flag is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£7K/yr21K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
75%top-5 click share · 6 brands · 31 sellers

Flapen Score

Liverpool Flag against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Flag is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Flag 21K times last year and spent an estimated £7K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
2.7%
Market size, estimated
£7Ka year
Peak month
May5.0× the quietest month
Top search term
liverpool flag12K searches a year

02 · Price

A sale here is worth £12.44.

Listings sell for £12.44 on average, from £4.53 to £20.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.44 that is £0 to £1K a year per listing.

Average price
£12.44under the $15 to $100 sweet spot
Price range
£4.53–£20.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #610 within Supporters' Gear. It carries 323 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
33%
Out of stock, average day
26.9%
Average rank
#610in Supporters' Gear
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Liverpool Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£700£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • FOCO40%
  • Liverpool F.C.35%
  • Real Madrid13%
  • Desert Cactus6%
  • Official Licensed3%
  • Generic3%

Demand

Liverpool Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 5.0×

Search terms

Top Liverpool Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool flag12K/yr
  • liverpool flags3K/yr
  • liverpool fc flag2K/yr
  • lfc flag2K/yr
  • liverpool flags 2025743/yr
  • liverpool champions 2025 flag72/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Brilliant quality and excellent value for money

Return

0.3% Return rate 67% Fixable by listing

Size-Overall67%▁▁▁▁▁█
Quality-Overall17%▁▁▁█▁▁
Stiffness17%▁▁▁█▁▁

FAQ

Common Liverpool Flag questions

Answered from the same tracked data.