liverpool backpack
Worth a lookShows a thin review moat (356 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Great355.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Price range
Good£8.77–£31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 86K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liverpool backpack is a £72K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
liverpool backpack market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £79K–£95K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #592
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- FOCO42%
- Hy-Pro33%
- Liverpool F.C.19%
- adidas4%
- Get Trend2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×
Top liverpool backpack search terms
- liverpool water bottle26K/yr
- liverpool backpack13K/yr
- liverpool bag9K/yr
- liverpool bottle9K/yr
- liverpool school bag5K/yr
- lfc water bottle6K/yr
- liverpool water bottles for boys6K/yr
- liverpool drinks bottle3K/yr
- liverpool backpack for boys4K/yr
- liverpool fc water bottle3K/yr
Top liverpool backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hy-Pro Liverpool F.C 750ml Aluminium UV Sports Water Bottle
Hy-Pro£9.514.3★1,651 rev
FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag
FOCO£27.584.5★1,015 rev
FOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.424.8★7 rev
FOCO Liverpool F.C. Ultra Backpack
FOCO£24.164.6★1,336 rev
Hy-Pro Liverpool F.C. Team Merchandise 750ml Aluminium Fade Bottle - Red
Hy-Pro£10.134.0★493 rev
Newest
by launch date
adidas Unisex Kids Liverpool Fc Kids Backpack black/Strawberry Red One Size
adidas£17.630 rev
adidas Unisex Lfc - Liverpool Fc Bottle Bottle Strawberry Red/white One Size
adidas£8.779 rev
FOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.427 rev
Get Trend Liverpool FC Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Liverpool)
Get Trend£13.2430 rev
Hy-Pro Officially Licensed Liverpool F.C. Kids Water Bottle 480ml 3D Print Integrated Spout No Spill Toddler Bottle Carry Handle Football Gift Idea
Hy-Pro£12.591 rev
Trending
90-day click momentumadidas Unisex Lfc - Liverpool Fc Bottle Bottle Strawberry Red/white One Size
adidas£8.774.2★
adidas Unisex Kids Liverpool Fc Kids Backpack black/Strawberry Red One Size
adidas£17.630.0★
Get Trend Liverpool FC Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Liverpool)
Get Trend£13.244.7★
FOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.424.8★
Hy-Pro Officially Licensed Liverpool F.C. Kids Water Bottle 480ml 3D Print Integrated Spout No Spill Toddler Bottle Carry Handle Football Gift Idea
Hy-Pro£12.591.0★
What buyers say about liverpool backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good size”
“Value for money”
“Really nice same like picture very good in quality”
“Sturdy bottle”
“Smart looking”
“holds a lot”
“Great quality and durable”
“Keep hydrated with the best team on your bottle”
“Just the job”
What buyers complain about
“Straw doesnt fit the hole to suck through”
“Really poor performance”
“Leaky”
“so unable to open or close the lid”
“its gone rusty inside at the bottom”
“its broke again such a shame perfect size for football training third one I have bought I wont be buying again this time”
“Not sturdy”
“Zip pulls came off within first few weeks of use”
“Faulty item”
“the strings broke after 3/4 uses”
Top return reasons
Common questions
- Is liverpool backpack profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the liverpool backpack niche?
- 5 brands and 62 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liverpool backpack?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 1.7%.
- When does demand for liverpool backpack peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 7.7× the quietest.
- What does it cost to enter the liverpool backpack niche?
- Listings span £8.77–£31.32; the average listing price is £15.82 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.