How competitive is the Liverpool Backpack niche on Amazon United Kingdom?

5 brands and 62 sellers compete in Liverpool Backpack on Amazon United Kingdom. The top 5 Liverpool Backpack products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Liverpool Backpack?

Liverpool Backpack buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Liverpool Backpack niche?

Liverpool Backpack sells for £15.82 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.77–£31.32. The average incumbent carries 356 reviews — the moat a new listing must climb.

Liverpool Backpack

Liverpool Backpack shows a thin review moat (356 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Liverpool Backpack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Backpack is a £72K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Liverpool Backpack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.1% over the last 90 days and 5.3% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr6K

Search volume / yr+18.1%86K

Conversion rate5.3%

Avg price£15.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 62

Top-5 product click share55%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Top Liverpool Backpack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hy-Pro Liverpool F.C 750ml Aluminium UV Sports Water Bottle

Price: £9.51
Rating: 4.3/5
Reviews: 1,651
Age: 2y ago

FOCO Liverpool FC Premier League EPL Club Crest Heather Grey Laptop Backpack Rucksack School Bag

Price: £27.58
Rating: 4.5/5
Reviews: 1,015
Age: 7y ago

FOCO Officially Licensed Liverpool FC Red Glide Backpack

Price: £19.42
Rating: 4.8/5
Reviews: 7
Age: 5mo ago

FOCO Liverpool F.C. Ultra Backpack

Price: £24.16
Rating: 4.6/5
Reviews: 1,336
Age: 7y ago

Hy-Pro Liverpool F.C. Team Merchandise 750ml Aluminium Fade Bottle - Red

Price: £10.13
Rating: 4.0/5
Reviews: 493
Age: 4y ago

Newest

by launch date

adidas Unisex Kids Liverpool Fc Kids Backpack black/Strawberry Red One Size

Price: £17.63
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

adidas Unisex Lfc - Liverpool Fc Bottle Bottle Strawberry Red/white One Size

Price: £8.77
Rating: 4.2/5
Reviews: 9
Age: 2mo ago

FOCO Officially Licensed Liverpool FC Red Glide Backpack

Price: £19.42
Rating: 4.8/5
Reviews: 7
Age: 5mo ago

Get Trend Liverpool FC Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle Cold for 12H Hot for 8H Travel Coffee Mug Football Gifts (Black Liverpool)

Price: £13.24
Rating: 4.7/5
Reviews: 30
Age: 9mo ago

Hy-Pro Officially Licensed Liverpool F.C. Kids Water Bottle 480ml 3D Print Integrated Spout No Spill Toddler Bottle Carry Handle Football Gift Idea

Price: £12.59
Rating: 1.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

FOCO42%
Hy-Pro33%
Liverpool F.C.19%
adidas4%
Get Trend2%
Open — no brand owns it (0%)

Liverpool Backpack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR5.3%Products25Brands5Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews356Avg BSR#592

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×

Top Liverpool Backpack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liverpool water bottle26K/yr +7.7%6.9% conv.
liverpool backpack13K/yr +68.5%2.0% conv.
liverpool bag9K/yr +20.9%2.5% conv.
liverpool bottle9K/yr -0.6%7.4% conv.
liverpool school bag5K/yr +226.0%3.2% conv.
lfc water bottle6K/yr -1.8%8.8% conv.
liverpool water bottles for boys6K/yr -16.9%12.5% conv.
liverpool drinks bottle3K/yr +30.7%10.2% conv.
liverpool backpack for boys4K/yr +19.0%3.6% conv.
liverpool fc water bottle3K/yr +16.2%8.4% conv.

What reviews say buyers love and hate about Liverpool Backpack

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall49%

“Amazing quality”

Size-Overall9%

“Good size”

Value For Money7%

“Value for money”

Image/Picture Clarity4%

“Really nice same like picture very good in quality”

Strength4%

“Sturdy bottle”

What buyers complain about

88% of reviews

Size-Overall25%

“Straw doesnt fit the hole to suck through”

Quality-Overall22%

“Really poor performance”

Leak-Proof7%

“Leaky”

Ease Of Use6%

“so unable to open or close the lid”

Rusts/Corrodes6%

“its gone rusty inside at the bottom”

Liverpool Backpack return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Leak-Proof

16%

3Defective Material/Parts

4Gifting Purpose

5Scratch Resistance

Common Liverpool Backpack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Backpack 51/100 on Amazon United Kingdom — Worth a look. The niche generates £72K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +18.1% over the last 90 days.