Skip to content

Liverpool Backpack

Maybe

The average product has only 356 reviews. But the top 5 brands take 100% of clicks, so Liverpool Backpack is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£72K/yr86K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
55%top-5 click share · 5 brands · 62 sellers

Flapen Score

Liverpool Backpack against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Backpack is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Backpack 86K times last year and spent an estimated £72K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
5.3%
Market size, estimated
£72Ka year
Peak month
August7.7× the quietest month
Top search term
liverpool water bottle26K searches a year

02 · Price

A sale here is worth £15.82.

Listings sell for £15.82 on average, from £8.77 to £31.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.82 that is £2K to £4K a year per listing.

Average price
£15.82inside the $15 to $100 sweet spot
Price range
£8.77–£31.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #592 within Supporters' Gear. It carries 356 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#592in Supporters' Gear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Liverpool Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • FOCO42%
  • Hy-Pro33%
  • Liverpool F.C.19%
  • adidas4%
  • Get Trend2%
  • Open — no brand owns it (0%)

Demand

Liverpool Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×

Search terms

Top Liverpool Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool water bottle26K/yr
  • liverpool backpack13K/yr
  • liverpool bag9K/yr
  • liverpool bottle9K/yr
  • liverpool school bag5K/yr
  • lfc water bottle6K/yr
  • liverpool water bottles for boys6K/yr
  • liverpool drinks bottle3K/yr
  • liverpool backpack for boys4K/yr
  • liverpool fc water bottle3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.20

Straw doesnt fit the hole to suck through

This is an awful water bottle straw doesnt fit

Doesnt always fit, not secure

Quality-Overall22%+3.05

Really poor performance

Poor quality

Quality control thought that was ok

Leak-Proof7%

Leaky

the lid is not a good fit so the bottle leaks and is unusable

Ease Of Use6%−0.05

so unable to open or close the lid

The straw doesnt fit inside or outside of the hole therefore cant use it

Rusts/Corrodes6%−0.05

its gone rusty inside at the bottom

They both began to corrode very quickly

Rusty inside

Love

Quality-Overall49%+3.05

Amazing quality

Really well made

Great bag, great quality

Size-Overall9%−0.20

Good size

Bottle is lovely good size

Handy size

Value For Money7%+0.65

Value for money

well worth every penny

Worth the money

Image/Picture Clarity4%+0.03

Really nice same like picture very good in quality

Strength4%

Sturdy bottle

Return

1.7% Return rate 47% Fixable by listing

Size-Overall36%█▆▆▂▃▅

Straw doesnt fit the hole to suck through

This is an awful water bottle straw doesnt fit

Doesnt always fit, not secure

Leak-Proof16%▆█▅▅▇▅

Leaky

the lid is not a good fit so the bottle leaks and is unusable

Defective Material/Parts6%█▂▁▇█▅

Faulty item

Gifting Purpose5%▁▃▃▁▄█
Scratch Resistance5%█▂▃▅▇█

FAQ

Common Liverpool Backpack questions

Answered from the same tracked data.