Skip to content

Liverpool Backpack

Maybe

The average product has only 356 reviews. But the top 5 brands take 100% of clicks, so Liverpool Backpack is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£72K/yr86K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
55%top-5 click share · 5 brands · 62 sellers

Flapen Score

Liverpool Backpack against its category

The dotted line is the Sports & Outdoors average. Past it, Liverpool Backpack is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Backpack 86K times last year and spent an estimated £72K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
5.3%
Market size, estimated
£72Ka year
Peak month
August7.7× the quietest month
Top search term
liverpool water bottle26K searches a year

02 · Price

A sale here is worth £15.82.

Listings sell for £15.82 on average, from £8.77 to £31.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.82 that is £2K to £4K a year per listing.

Average price
£15.82inside the $15 to $100 sweet spot
Price range
£8.77–£31.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #592 within Supporters' Gear. It carries 356 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#592in Supporters' Gear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
25

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Liverpool Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

62

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

0%

  • FOCO42%
  • Hy-Pro33%
  • Liverpool F.C.19%
  • adidas4%
  • Get Trend2%
  • Open — no brand owns it (0%)

Demand

Liverpool Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.7×

Search terms

Top Liverpool Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liverpool water bottle26K/yr
  • liverpool backpack13K/yr
  • liverpool bag9K/yr
  • liverpool bottle9K/yr
  • liverpool school bag5K/yr
  • lfc water bottle6K/yr
  • liverpool water bottles for boys6K/yr
  • liverpool drinks bottle3K/yr
  • liverpool backpack for boys4K/yr
  • liverpool fc water bottle3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Backpack

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Straw doesnt fit the hole to suck through”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Liverpool Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data