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Liquid Chalk

Maybe

An estimated 0.1% of orders come back. But prices span $3.41–$12.71, mostly outside the sweet spot, so Liquid Chalk is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£390K/yr492K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
59%top-5 click share · 13 brands · 19 sellers

Flapen Score

Liquid Chalk against its category

The dotted line is the Sports & Outdoors average. Past it, Liquid Chalk is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Chalk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Chalk 492K times last year and spent an estimated £390K. The top 5 brands take 63% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.5%
Market size, estimated
£390Ka year
Peak month
July1.5× the quietest month
Top search term
liquid chalk281K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £3.41 to £12.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.56 that is £23K to £30K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£3.41–£12.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #7 within Gymnastics. It carries 1,395 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
8.2%
Average rank
#7in Gymnastics
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,395per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Liquid Chalk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

19

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

28%

  • YAYB Protein you at your best21%
  • OUTTDOZ12%
  • GRAFTA12%
  • NOVU Fitness10%
  • Firstaid4sport9%
  • BEAR GRIP8%

Demand

Liquid Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Liquid Chalk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid chalk281K/yr
  • gym chalk46K/yr
  • liquid chalk gym21K/yr
  • gymnastics chalk23K/yr
  • chalk gym18K/yr
  • lifting chalk17K/yr
  • gym chalk liquid10K/yr
  • chalk for gym9K/yr
  • liquid chalk for weightlifting5K/yr
  • weightlifting chalk7K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Chalk

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Grip”
12%of negative reviews mention “Grip”
0.1%of orders come back
“then does nothing, not chalky and zero grip”
A buyer, on “Grip”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Chalk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data