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Light Up Football

Fail

Shoppers spend only $18K a year here, so Light Up Football is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£18K/yr26K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
74%top-5 click share · 11 brands · 32 sellers

Flapen Score

Light Up Football against its category

The dotted line is the Sports & Outdoors average. Past it, Light Up Football is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Up Football 26K times last year and spent an estimated £18K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
4.6%
Market size, estimated
£18Ka year
Peak month
December18.3× the quietest month
Top search term
light up football11K searches a year

02 · Price

A sale here is worth £15.65.

Listings sell for £15.65 on average, from £9.19 to £24.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.65 that is £0 to £2K a year per listing.

Average price
£15.65inside the $15 to $100 sweet spot
Price range
£9.19–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #202 within Football. It carries 256 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
15.7%
Average rank
#202in Football
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
256per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Light Up Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Laxnako37%
  • Apoloiz25%
  • Pro Striker11%
  • SYNCFUN7%
  • TranRantic5%
  • Hy-Pro4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Light Up Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Light Up Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up football11K/yr
  • glow in the dark football10K/yr
  • led football5K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.32

The needle broke so be careful

Stopped working very quickly

Size-Overall8%−0.08

On The Small Side

This training mat was smaller than I thought it would be

is certainly smaller than how it looks in the advertised pictures

Value For Money6%−0.08

Which would make things a bit expensive

I don't think for these reasons it provides value for money

Inflation/Deflation6%−0.09

Deflates very fast

Functionality-Overall6%−0.13

counter doesnt work

Love

Quality-Overall20%+0.42

Exceptional quality for price

Excellent product

The build quality is impressively robust

Fun/Entertainment Experience10%+0.68

This entertaining product is a great success

Great fun

fun straight out of the box

Brightness/Shine/Glow9%+0.90

Nice and bright, well made, hours of fun

The LED lights are impressively bright

The glow works well

Durability8%−0.32

Durable

The material feels durable

still durable enough for proper outdoor play

Design-Overall5%+0.49

great design

solid, and the full-size 5 design works well for both kids and adults

The design looks fantastic – the colours

Return

1.1% Return rate 16% Fixable by listing

Functionality-Overall32%███▄▂▃

counter doesnt work

Advertised Vs Actual Product9%▁▁▁▁█▆
Product Condition7%▁▁▁█▁▁
Touch/Button Controls6%▁▁▁▁▁█
Inflation/Deflation5%▁▁▁█▁▁

Deflates very fast

FAQ

Common Light Up Football questions

Answered from the same tracked data.