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Lifting Straps

Fail

The top 5 brands take 100% of clicks, so Lifting Straps is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£570K/yr1.2M searches / yr
90-day growth
-13.8%search demand this quarter
Competition
96%top-5 click share · 5 brands · 8 sellers

Flapen Score

Lifting Straps against its category

The dotted line is the Sports & Outdoors average. Past it, Lifting Straps is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifting Straps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lifting Straps 1.2M times last year and spent an estimated £570K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £570K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
7.1%
Market size, estimated
£570Ka year
Peak month
April1.4× the quietest month
Top search term
lifting straps377K searches a year

02 · Price

A sale here is worth £6.58.

Listings sell for £6.58 on average, from £4.89 to £8.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £6.58 that is £53K to £66K a year per listing.

Average price
£6.58under the $15 to $100 sweet spot
Price range
£4.89–£8.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£53K–£66K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #5 within Fitness. It carries 5,389 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#5in Fitness
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,389per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lifting Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£85K£171K£256K£342K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • RDX56%
  • AQF16%
  • BEAR GRIP13%
  • BEAST RAGE10%
  • EVO Fitness5%

Demand

Lifting Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lifting Straps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifting straps377K/yr
  • wrist straps259K/yr
  • gym straps143K/yr
  • weight lifting straps86K/yr
  • gym wrist straps66K/yr
  • wrist straps weightlifting56K/yr
  • straps weightlifting27K/yr
  • deadlift straps25K/yr
  • gym straps weight lifting31K/yr
  • weight straps21K/yr

Reviews and returns

What reviews say buyers love and hate about Lifting Straps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip12%

These did absolutely nothing to help grip the bar

have some gripes

No grip on the

Quality-Overall7%+1.69

Cheap

worth paying little bit more for better stronger product

They feel a bit cheap

Instructions/User Manual/Troubleshooting7%−0.06

No clear instructions

Unclear instructions

Size-Overall7%−0.05

overall size is a little small

Stitch/Finish/Polish7%−0.06

Stitching came loose

Love

Quality-Overall28%+1.69

making them a reliable

Amazing quality

These are well made

Strap/String Quality20%+0.87

These strap are very comfortable and good quality

Excellent straps for the price

Good Straps

Grip9%

its a great comfortable grip

Brilliant product and makes grip so much easier

Great grip

Advertised Vs Actual Product9%+0.22

Does what was needed

Exactly what I wanted

works well as described

Value For Money7%−0.02

Good value

Good value for money

Worth it

Return

0.6% Return rate 32% Fixable by listing

Size-Overall22%█▄▄█▄▃

overall size is a little small

Strap/String Quality16%▇█▆▅▃▆

Awful straps

one of my straps snapped mid-deadlift which was dangerous

One of the straps has since snapped on me after months of use

Grip11%▅▇▆▇█▇

These did absolutely nothing to help grip the bar

have some gripes

No grip on the

Comfort-Overall8%▄▃▆▇█▆

extremely uncomfortable do not recommend

Functionality-Overall8%█▇█▄▃▆

Not effective

FAQ

Common Lifting Straps questions

Answered from the same tracked data.