lifting straps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Good£570K£570K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,389.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.89–£8.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lifting straps is a £570K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
lifting straps market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £526K–£658K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 45 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- RDX56%
- AQF16%
- BEAR GRIP13%
- BEAST RAGE10%
- EVO Fitness5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top lifting straps search terms
- lifting straps377K/yr
- wrist straps259K/yr
- gym straps143K/yr
- weight lifting straps86K/yr
- gym wrist straps66K/yr
- wrist straps weightlifting56K/yr
- straps weightlifting27K/yr
- deadlift straps25K/yr
- gym straps weight lifting31K/yr
- weight straps21K/yr
Top lifting straps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RDX Lifting Straps for Weightlifting 100% Cotton Heavy Duty Gym Wrist Strap with 5MM Neoprene Padding 60CM Anti-Slip Hand Grip Wraps for Deadlifts Powerlifting Workouts Strength Training Men Women
RDX£8.394.5★7,412 rev
BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)
BEAR GRIP£8.524.6★2,754 rev
AQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting
AQF£6.014.5★4,954 rev
BEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)
BEAST RAGE£4.894.6★3,534 rev
EVO Fitness Weight Lifting Straps Anti Slip Gym Powerlifting Deadlifting Bodybuilding Workout Strength Training Hand Bar Grips Neoprene Gel padded Wrist Support Unisex Men Women
EVO Fitness£4.954.6★1,144 rev
Newest
by launch dateBEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)
BEAST RAGE£4.893,534 rev
BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)
BEAR GRIP£8.522,754 rev
EVO Fitness Weight Lifting Straps Anti Slip Gym Powerlifting Deadlifting Bodybuilding Workout Strength Training Hand Bar Grips Neoprene Gel padded Wrist Support Unisex Men Women
EVO Fitness£4.951,144 rev
AQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting
AQF£6.014,954 rev
AQF Wrist Wraps for Weight Lifting - Maximum Support IPL Approved (Pair)
AQF£6.7112,538 rev
Trending
90-day click momentumAQF Weight Lifting Straps 100% Cotton Gym Wrist Straps 60CM Heavy Duty Lifting Straps with 5MM Neoprene Padding Non-Slip Advanced Gel Grip Ideal for Deadlifts Powerlifting
AQF£6.014.5★
RDX Lifting Straps for Weightlifting 100% Cotton Heavy Duty Gym Wrist Strap with 5MM Neoprene Padding 60CM Anti-Slip Hand Grip Wraps for Deadlifts Powerlifting Workouts Strength Training Men Women
RDX£8.394.5★
BEAST RAGE Weight Lifting Straps Fitness Padded Cotton Wrist Support Gel Advanced Grips Dumbbell Bar Wraps Heavy Duty Gym Bodybuilding Straps Power Deadlift Barbells Non Slip Exercise (Black)
BEAST RAGE£4.894.6★
BEAR GRIP Straps - Premium Neoprene Padded Heavy Duty Double Stitched Weight Lifting Gym Straps Deadlift Gym Accessories for Men and Women Advanced Gel Grip 100% cotton Extra long length (Black)
BEAR GRIP£8.524.6★
AQF Wrist Wraps for Weight Lifting - Maximum Support IPL Approved (Pair)
AQF£6.714.6★
What buyers say about lifting straps
What buyers praise and complain about, mined from review topics.What buyers love
“making them a reliable”
“These strap are very comfortable and good quality”
“its a great comfortable grip”
“Does what was needed”
“Good value”
“Very comfy”
“And great for gym”
“Very durable”
“Works well”
“comfortable padding plus strongly made is missing rubber”
What buyers complain about
“These did absolutely nothing to help grip the bar”
“Cheap”
“No clear instructions”
“overall size is a little small”
“Stitching came loose”
“Awful straps”
“I find them a little fiddly”
“bad cheap material”
“Not effective”
“extremely uncomfortable do not recommend”
Top return reasons
Common questions
- Is lifting straps profitable to sell on Amazon United Kingdom?
- The niche generates £570K/yr across 6 tracked products. 90-day search growth is -13.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the lifting straps niche?
- 5 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lifting straps?
- Top complaints mined from reviews: Grip, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
- When does demand for lifting straps peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the lifting straps niche?
- Listings span £4.89–£8.52; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.