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Lifting Straps

brand-locked demand (top 5 brands take 100% of clicks) — Lifting Straps doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 63Growth 18Conversion 76Competition 3Returns 97Price range 0Avg price 18Brand share 0Review moat 24Quality gap 30
This niche Category average

Is Lifting Straps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lifting Straps is a £570K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Lifting Straps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 7.1% of searches end in a purchase.

£570K

revenue / yr

Units sold / yr100K
Search volume / yr-13.8%1.2M
Conversion rate7.1%
Avg price£6.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 8
Top-5 product click share96%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,389

Top Lifting Straps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£85K£171K£256K£342K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • RDX56%
  • AQF16%
  • BEAR GRIP13%
  • BEAST RAGE10%
  • EVO Fitness5%

Lifting Straps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR7.1%Products6Brands5Top 5 Brands100%OOS Rate5.1%Rating4.6★Reviews5,389Avg BSR#5
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Lifting Straps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lifting straps377K/yr
  • wrist straps259K/yr
  • gym straps143K/yr
  • weight lifting straps86K/yr
  • gym wrist straps66K/yr
  • wrist straps weightlifting56K/yr
  • straps weightlifting27K/yr
  • deadlift straps25K/yr
  • gym straps weight lifting31K/yr
  • weight straps21K/yr

What reviews say buyers love and hate about Lifting Straps

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall28%

making them a reliable

Strap/String Quality20%

These strap are very comfortable and good quality

Grip9%

its a great comfortable grip

Advertised Vs Actual Product9%

Does what was needed

Value For Money7%

Good value

What buyers complain about

60% of reviews
Grip12%

These did absolutely nothing to help grip the bar

Quality-Overall7%

Cheap

Instructions/User Manual/Troubleshooting7%

No clear instructions

Size-Overall7%

overall size is a little small

Stitch/Finish/Polish7%

Stitching came loose

Lifting Straps return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Strap/String Quality
16%
3Grip
11%
4Comfort-Overall
8%
5Functionality-Overall
8%

Common Lifting Straps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lifting Straps 35/100 on Amazon United Kingdom — Skip it. The niche generates £570K/yr across 6 tracked products. Search demand moved -13.8% over the last 90 days.
Search demand for Lifting Straps on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.