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Lifting Hooks

Fail

Demand is soft, at -32.8% this quarter, so Lifting Hooks is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£39K/yr58K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
57%top-5 click share · 19 brands · 22 sellers

Flapen Score

Lifting Hooks against its category

The dotted line is the Sports & Outdoors average. Past it, Lifting Hooks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifting Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lifting Hooks 58K times last year and spent an estimated £39K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
5.2%
Market size, estimated
£39Ka year
Top search term
lifting hooks22K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £5.10 to £24.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.01 that is £1K to £3K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£5.10–£24.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #74 within Fitness. It carries 1,749 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#74in Fitness
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,749per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lifting Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

22

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

33%

  • DMoose Fitness15%
  • WFX13%
  • RDX13%
  • flintronic10%
  • POZTEV9%
  • FitDA8%

Demand

Lifting Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Lifting Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifting hooks22K/yr
  • weight lifting hooks18K/yr
  • gym hooks8K/yr
  • power hooks gym4K/yr
  • lifting hooks gym3K/yr
  • weight lifting hooks wrist straps3K/yr

Reviews and returns

What reviews say buyers love and hate about Lifting Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip14%+0.72

cant use them on wide grip lat pull downs

More importantly, they did not improve my grip security

Poor grip

Durability9%−0.12

they didn't last

Fall apart after 5 months of not even that much use

Ripped after 3 months

Size-Overall8%−0.07

Too big

dont fit well

This is why they need to be smaller

Comfort-Overall8%

These cause me discomfort

not comfortable at all

I have small hands so its a bit uncomfortable

Strap/String Quality6%−0.01

thinner strap that can wrap an the way around would have been a better design

one strap is not very useful

Only got one strap

Love

Quality-Overall30%+2.40

Good quality

The build quality is better than I expected for the price

Solid purchase

Grip20%+0.72

Love these grips been using them for six months

help with my grip

Good grip

Strap/String Quality8%−0.01

Comfortable and use the strap for a good tight fit

High quality straps

The straps themselves represent great value for money

Value For Money8%+0.52

Excellent value for money

Really good value

Excellent value for the money

Comfort-Overall7%

Very comfortable

comfortable to wear

comfortable in the hand

Return

2.2% Return rate 54% Fixable by listing

Size-Overall44%█▇▆▇▆█

Too big

dont fit well

This is why they need to be smaller

Grip10%▇▅██▆▅

cant use them on wide grip lat pull downs

More importantly, they did not improve my grip security

Poor grip

Functionality-Overall9%▅█▇▇▃▅
Comfort-Overall8%▂▇▅▅█▇

These cause me discomfort

not comfortable at all

I have small hands so its a bit uncomfortable

Strap/String Quality5%▇█▇▄▇▆

thinner strap that can wrap an the way around would have been a better design

one strap is not very useful

Only got one strap

FAQ

Common Lifting Hooks questions

Answered from the same tracked data.