Life Jacket Adult

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +409.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

+409.5%

Conversion, latest week

0.8%

Market size, estimated

£163Ka year

Peak month

August11.5× the quietest month

Top search term

life jacket adult221K searches a year

Listings sell for £31.18 on average, from £10.27 to £37.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £31.18 that is £3K to £8K a year per listing.

Average price

£31.18inside the $15 to $100 sweet spot

Price range

£10.27–£37.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£3K–£8K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #14 within Water Sports. It carries 632 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

74%

Out of stock, average day

3.7%

Average rank

#14in Water Sports

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

632per listing

Listings tracked

43

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months