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Lezyne Bike Lights

Fail

The top 5 brands take 97% of clicks, so Lezyne Bike Lights is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£61K/yr101K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
24%top-5 click share · 10 brands · 53 sellers

Flapen Score

Lezyne Bike Lights against its category

The dotted line is the Sports & Outdoors average. Past it, Lezyne Bike Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lezyne Bike Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lezyne Bike Lights 101K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.8%
Market size, estimated
£61Ka year
Peak month
November3.7× the quietest month
Top search term
lezyne bike lights26K searches a year

02 · Price

A sale here is worth £34.07.

Listings sell for £34.07 on average, from £4.99 to £87.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.07 that is £0 to £3K a year per listing.

Average price
£34.07inside the $15 to $100 sweet spot
Price range
£4.99–£87.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #855 within Cycling. It carries 884 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
6.5%
Average rank
#855in Cycling
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
69

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Lezyne Bike Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

53

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

24%

Top 20: 61%

Open market

2%

  • LEZYNE35%
  • Magicshine30%
  • Knog30%
  • NP NIGHT PROVISION1%
  • BIKIL1%
  • CIRYCASE1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Lezyne Bike Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lezyne Bike Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lezyne bike lights26K/yr
  • magicshine13K/yr
  • knog bike lights15K/yr
  • lezyne8K/yr
  • magicshine bike lights11K/yr
  • knog5K/yr
  • knog blinder6K/yr
  • lezyne micro drive 600xl and ktv pro lightset6K/yr
  • knog blinder 13003K/yr
  • knog blinder 9002K/yr

Reviews and returns

What reviews say buyers love and hate about Lezyne Bike Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging10%−0.06

Wont charge

Does not charge

just wouldnt recharge

Durability10%−0.13

Not durable

Broken

Broke, not good

Battery Life8%−0.05

the battery is dead again

Poor battery life

found the battery dead

Size-Overall6%

This light is very small in size

is not fit for purpose - Please help

It's very small

Quality-Overall4%+0.39

the reliability is poor

Poor quality

Rubbish product

Love

Brightness/Shine/Glow38%+3.08

Nice and bright

Bright light

Good brightness

Quality-Overall11%+0.39

Decent quality

The build quality is excellent

good quality well made light

Value For Money8%+0.44

Good value for money

Excellent for the money

reasonable price

Charging7%−0.06

charges quickly

Easy to charge

Fast charge

Battery Life4%−0.05

Long lasting battery

Battery life is good

helps save battery

Return

0.7% Return rate 25% Fixable by listing

Size-Overall20%▃▃▄█▆█

This light is very small in size

is not fit for purpose - Please help

It's very small

Charging13%█▄▇▅▄▄

Wont charge

Does not charge

just wouldnt recharge

Defective Material/Parts11%▇▆▃███

main front light was faulty

Item was defective

The white light has soon after purchase stopped working, useless

Functionality-Overall11%▇▆█▄▄▄
Brightness/Shine/Glow8%█▂▃▅▅▄

These are not very bright to begin with

Brighter at night than in the day which is illogical

not as bright as had hoped

FAQ

Common Lezyne Bike Lights questions

Answered from the same tracked data.