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Les Mills Body Pump Bar and Weights

Fail

Shoppers spend an estimated $32K a year here, so Les Mills Body Pump Bar and Weights is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£32K/yr24K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 14 sellers

Flapen Score

Les Mills Body Pump Bar and Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Les Mills Body Pump Bar and Weights is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Les Mills Body Pump Bar and Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Les Mills Body Pump Bar and Weights 24K times last year and spent an estimated £32K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.0%
Market size, estimated
£32Ka year
Peak month
January1.6× the quietest month
Top search term
les mills body pump bar and weights9K searches a year

02 · Price

A sale here is worth £126.30.

Listings sell for £126.30 on average, from £21.80 to £309.79. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £126.30 that is £0 to £13K a year per listing.

Average price
£126.30above the $15 to $100 sweet spot
Price range
£21.80–£309.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #385 within Fitness. It carries 75 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
2.4%
Average rank
#385in Fitness
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
75per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Les Mills Body Pump Bar and Weights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

5%

  • Les Mills49%
  • Generic27%
  • fk sports6%
  • GYM MASTER6%
  • Amazon Basics5%
  • TCTNT2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Les Mills Body Pump Bar and Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Les Mills Body Pump Bar and Weights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • les mills body pump bar and weights9K/yr
  • body pump bar and weights7K/yr
  • les mills weights4K/yr
  • body pump weights3K/yr
  • body pump2K/yr

Reviews and returns

What reviews say buyers love and hate about Les Mills Body Pump Bar and Weights

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.4%of orders come back
“This item is not fit for purpose”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Les Mills Body Pump Bar and Weights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data