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Les Mills Body Pump Bar and Weights

Fail

Shoppers spend only $32K a year here, so Les Mills Body Pump Bar and Weights is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£32K/yr24K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 14 sellers

Flapen Score

Les Mills Body Pump Bar and Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Les Mills Body Pump Bar and Weights is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Les Mills Body Pump Bar and Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Les Mills Body Pump Bar and Weights 24K times last year and spent an estimated £32K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.0%
Market size, estimated
£32Ka year
Peak month
January1.6× the quietest month
Top search term
les mills body pump bar and weights9K searches a year

02 · Price

A sale here is worth £126.30.

Listings sell for £126.30 on average, from £21.80 to £309.79. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £126.30 that is £0 to £13K a year per listing.

Average price
£126.30above the $15 to $100 sweet spot
Price range
£21.80–£309.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #385 within Fitness. It carries 75 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
2.4%
Average rank
#385in Fitness
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
75per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Les Mills Body Pump Bar and Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

5%

  • Les Mills49%
  • Generic27%
  • fk sports6%
  • GYM MASTER6%
  • Amazon Basics5%
  • TCTNT2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Les Mills Body Pump Bar and Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Les Mills Body Pump Bar and Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • les mills body pump bar and weights9K/yr
  • body pump bar and weights7K/yr
  • les mills weights4K/yr
  • body pump weights3K/yr
  • body pump2K/yr

Reviews and returns

What reviews say buyers love and hate about Les Mills Body Pump Bar and Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.06

This item is not fit for purpose

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Weight Heavy14%−0.01

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Drops weights

Instructions/User Manual/Troubleshooting8%−0.03

Slightly disapointed that the instruction book was not quite the nice colourful one indicated in the advertising blurb

Leak-Proof6%

there was a small amount of sand leaking out

Value For Money6%+1.14

Expensive,

Love

Quality-Overall24%+2.27

Great build quality

Quality weights & outstanding customer service

Great quality

Value For Money21%+1.14

Well worth it

Excellent value for money

Good price

Weight Heavy10%−0.01

Great weights

weights are in a good range

Great set of weights

Ease Of Use8%−0.04

easy to use

very easy to use with the base

ease of use

Adjustability/Rotatability/Reclining7%+0.53

Easy to adjust different weights

These are perfect adjustable weights

Id recommend them to anyone looking for adjustable dumbbells

Return

0.4% Return rate 27% Fixable by listing

Size-Overall19%▁██▁▅▆

This item is not fit for purpose

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Weight Heavy17%█▅▁▆▄▆

Unfortunately, the dimensions were slightly too large for me for the storage space I had and they were also heavy - 2 x 24kgs

Drops weights

Defective Material/Parts15%▁▆▁█▇▁
Comfort-Overall6%▁▁█▁▁▁
Durability6%▁▁▁▁▄█

FAQ

Common Les Mills Body Pump Bar and Weights questions

Answered from the same tracked data.