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Lead Tape

Fail

Prices span $3.48–$11.00, mostly outside the sweet spot, so Lead Tape is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£31K/yr47K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
70%top-5 click share · 13 brands · 16 sellers

Flapen Score

Lead Tape against its category

The dotted line is the Sports & Outdoors average. Past it, Lead Tape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lead Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lead Tape 47K times last year and spent an estimated £31K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
10.0%
Market size, estimated
£31Ka year
Top search term
lead tape25K searches a year

02 · Price

A sale here is worth £6.55.

Listings sell for £6.55 on average, from £3.48 to £11.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.55 that is £2K to £3K a year per listing.

Average price
£6.55under the $15 to $100 sweet spot
Price range
£3.48–£11.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #135 within Golf. It carries 43 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#135in Golf
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lead Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

16

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

  • Golfupp33%
  • Yeshom22%
  • Wnzdp8%
  • BUZUYIWAR6%
  • AXKAL5%
  • Nukoqcd4%

Demand

Lead Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 4.6× · 11 of 12 months tracked

Search terms

Top Lead Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lead tape25K/yr
  • lead tape golf16K/yr
  • golf lead tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Lead Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness30%−0.08

It's thicker than others I use

thickness not good for sole use

Only downside is that the thickness means they can't easily be used on the sole of clubs which contact the ground

Weight Heavy20%+0.96

Heavier than youd think

Quality-Overall10%−0.18

Poor quality

Adhesion/Stickiness10%−0.06

Poor quality in the fact the adhesive wasnt strong enough

Ease Of Use7%+0.32

paper backing isnt easy to get hold of and remove

Love

Quality-Overall21%−0.18

Great product and quality

as expected, good quality and adds weight well on my tennis racket

Super product

Advertised Vs Actual Product19%−0.09

As advertised

Does exactly what it says on the box

Does exactly what it should

Adhesion/Stickiness11%−0.06

Adheres well and discreet looking strips

These are great self adhesive weights

Sticks well

Adjustability/Rotatability/Reclining8%+0.96

ideal for small adjustments

Weight Light8%+0.96

Nice, tidy weights

Return

0.2% Return rate 27% Fixable by listing

Weight Heavy36%█▃██▁▁

Heavier than youd think

Functionality-Overall18%▁█▁▁▁▁
Adhesion/Stickiness18%▁▁▁▁▁█

Poor quality in the fact the adhesive wasnt strong enough

Size-Overall18%▁▆▁▁▁█
Advertised Vs Actual Product9%▁▁▁▁█▁

FAQ

Common Lead Tape questions

Answered from the same tracked data.