How competitive is the Large Yoga Mat niche on Amazon United Kingdom?

19 brands and 32 sellers compete in Large Yoga Mat on Amazon United Kingdom. The top 5 Large Yoga Mat products take 55% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Large Yoga Mat?

Large Yoga Mat buyers on Amazon United Kingdom complain most about Grip, Quality-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Large Yoga Mat niche?

Large Yoga Mat sells for £24.94 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.27–£68.37. The average incumbent carries 2,079 reviews — the moat a new listing must climb.

Large Yoga Mat

a small market ($44K/yr) — Large Yoga Mat doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Large Yoga Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Large Yoga Mat is a £44K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Large Yoga Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 2.0% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr2K

Search volume / yr-6.7%87K

Conversion rate2.0%

Avg price£24.94

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers19 · 32

Top-5 product click share55%

Open market24%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Top Large Yoga Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stepwaver TPE Large Yoga Mat 183x91×0.6cm Non-Slip Large Exercise Mat

Price: £24.50
Rating: 4.6/5
Reviews: 63
Age: 6mo ago

HAPBEAR Large Yoga Mat - 183x 91cmx 6mm Non-Slip Exercise Mat for Home Workout& Pilates Enhanced Grip Top Layer& Anti-Slip Bottom Includes Resistance Bands& Carry Bag Durable

Price: £24.58
Rating: 4.4/5
Reviews: 822
Age: 1y ago

THAILE Large Yoga Mat 183x91 CM 6 MM Thick for Home Workout Pilates Black

Price: £25.21
Rating: 4.5/5
Reviews: 280
Age: 6mo ago

HAPBEAR Large Yoga Mat for Women-183cm×116cm×6mm TPE Non-Slip Durable Extra Large Thick Wide Exercise Mat for Pilates Gym Workout Home Fitness-Black

Price: £31.37
Rating: 4.5/5
Reviews: 736
Age: 1y ago

HAPBEAR Large Yoga Mat-6×4(183×122cm) Non-Slip Ultra Durable 0.31(8mm) Thick Workout Mats for Home Gym Large Exercise Mat for Fitness Yoga Pilates Stretching Push-ups Gymnastics

Price: £51.21
Rating: 4.5/5
Reviews: 1,296
Age: 2y ago

Newest

by launch date

THAILE Large Yoga Mat 183x91 CM 6 MM Thick for Home Workout Pilates Black

Price: £25.21
Rating: 4.5/5
Reviews: 280
Age: 6mo ago

Stepwaver TPE Large Yoga Mat 183x91×0.6cm Non-Slip Large Exercise Mat

Price: £24.50
Rating: 4.6/5
Reviews: 63
Age: 6mo ago

Stepwaver Extra Large HPE Exercise Mat 213x146x0.6cm Large Gym Mat for Home

Price: £56.76
Rating: 4.7/5
Reviews: 34
Age: 6mo ago

OUTDOUSE Yoga Mat with Alignment Lines TPE 6mm Sports Exercise Mat Non-Slip for Gymnastics Pilates Home Travel Gymnastics Mat with Storage Straps Yoga Mats for Women and Men 183x61x0.6cm

Price: £15.36
Rating: 4.6/5
Reviews: 1,564
Age: 12mo ago

YEXEXINM Large Exercise Mat 183×122cm Non-Slip Yoga Mat Extra Wide Treadmill Mat Exercise Equipment Mats Large Gym Flooring for Home Gym Indoor Exercise Pilates Stretching Weights Fitness

Price: £20.17
Rating: 2.7/5
Reviews: 29
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

20%

HAPBEAR32%
Stepwaver22%
THAILE11%
Karma Fitness7%
Core Balance4%
Narwhal4%

Large Yoga Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR2.0%Products28Brands19Top 5 Brands76%OOS Rate0.6%Rating4.4★Reviews2,079Avg BSR#64

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Large Yoga Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

large yoga mat22K/yr -4.9%2.2% conv.
large exercise mat15K/yr -21.9%1.9% conv.
large gym mat11K/yr -0.3%1.5% conv.
wide yoga mat9K/yr -1.5%1.4% conv.
extra large yoga mat7K/yr -1.3%1.5% conv.
yoga mat large5K/yr +8.3%2.0% conv.
exercise mat large4K/yr +19.3%1.9% conv.
yoga mat wide4K/yr -8.4%1.4% conv.
extra long yoga mat4K/yr -21.8%0.8% conv.
long yoga mat4K/yr -12.7%1.9% conv.

What reviews say buyers love and hate about Large Yoga Mat

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall24%

“Great quality for affordable price”

Value For Money11%

“Good value”

Thickness9%

“Cushion is thick, lovely mat”

Comfort-Overall8%

“It is comfortable”

Exercise/Sports Suitability7%

“And suitable for lots of diffrent exercises”

What buyers complain about

59% of reviews

Grip15%

“No grip”

Quality-Overall15%

“Absolute rubbish”

Thickness8%

“A little thinner than I hoped”

Durability4%

“is sadly not a durable product which is a shame as the look”

Size-Overall4%

“Too big”

Large Yoga Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

15%

2Quality-Overall

15%

3Thickness

10%

4Grip

5Thin

Common Large Yoga Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Large Yoga Mat 46/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.