Skip to content

Large Yoga Mat

Fail

Shoppers spend only $44K a year here, so Large Yoga Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£44K/yr87K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
55%top-5 click share · 19 brands · 32 sellers

Flapen Score

Large Yoga Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Large Yoga Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Yoga Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Yoga Mat 87K times last year and spent an estimated £44K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
2.0%
Market size, estimated
£44Ka year
Peak month
January1.6× the quietest month
Top search term
large yoga mat22K searches a year

02 · Price

A sale here is worth £24.94.

Listings sell for £24.94 on average, from £8.27 to £68.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £24.94 that is £0 to £2K a year per listing.

Average price
£24.94inside the $15 to $100 sweet spot
Price range
£8.27–£68.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #64 within Fitness. It carries 2,079 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
64%
Out of stock, average day
0.6%
Average rank
#64in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,079per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Large Yoga Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

20%

  • HAPBEAR32%
  • Stepwaver22%
  • THAILE11%
  • Karma Fitness7%
  • Core Balance4%
  • Narwhal4%

Demand

Large Yoga Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Large Yoga Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large yoga mat22K/yr
  • large exercise mat15K/yr
  • large gym mat11K/yr
  • wide yoga mat9K/yr
  • extra large yoga mat7K/yr
  • yoga mat large5K/yr
  • exercise mat large4K/yr
  • yoga mat wide4K/yr
  • extra long yoga mat4K/yr
  • long yoga mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Large Yoga Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip15%−0.12

No grip

This mat doesnt have a proper grip with the floor

hands slip around slowly

Quality-Overall15%+1.15

Absolute rubbish

Rubbish quality

Average quality

Thickness8%+0.88

A little thinner than I hoped

Nice mat I wouldnt call it thick though

Its thick

Durability4%−0.03

is sadly not a durable product which is a shame as the look

within a few months it is clear it will be falling apart

disappointing durability

Size-Overall4%+0.41

Too big

Not large as advertised

Bigger than your average yoga mat

Love

Quality-Overall24%+1.15

Great quality for affordable price

good quality mat

Excellent quality

Value For Money11%+1.14

Good value

Great value

Great value for money

Thickness9%+0.88

Cushion is thick, lovely mat

Good thick mat

Good thickness

Comfort-Overall8%+0.13

It is comfortable

Really comfortable and stays in place

Very comfortable to use

Exercise/Sports Suitability7%−0.02

And suitable for lots of diffrent exercises

Great item nice for your body to exercise on

Excellent exercise mat

Return

0.2% Return rate 36% Fixable by listing

Size-Overall15%█▇▄▃▄▃

Too big

Not large as advertised

Bigger than your average yoga mat

Quality-Overall15%▇█▅▇▇█

Absolute rubbish

Rubbish quality

Average quality

Thickness10%▁▅▄▇█▅

A little thinner than I hoped

Nice mat I wouldnt call it thick though

Its thick

Grip7%▁▃▃█▄▅

No grip

This mat doesnt have a proper grip with the floor

hands slip around slowly

Thin7%▁▃█▅▆▄

FAQ

Common Large Yoga Mat questions

Answered from the same tracked data.