Kubb
Kubb shows demand growing +424.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Kubb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kubb is a £97K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Kubb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +424.0% over the last 90 days and 7.8% of searches end in a purchase.
£97K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Kubb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Premium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 6y ago
Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 5y ago
Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
Trending
90-day click momentumPremium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 6y ago
JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 11mo ago
Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 5y ago
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Newest
by launch dateJacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 11mo ago
Kubb Outdoor Game | Viking Game Rubber Wood Garden Throwing Toy with Carry Bag (30 x 6.3 x 6.3 cm-King)
- Price
- £25.17
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago
Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
27
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- Jac & Mok30%
- Big Game Hunters20%
- Pointyard17%
- JacJoe All Pro13%
- Jaques of London13%
- WOODENFUN5%
- Open — no brand owns it (1 brand, 3%)
Kubb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
Top Kubb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kubb game23K/yr
- kubb18K/yr
- kubb garden game5K/yr
What reviews say buyers love and hate about Kubb
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“is really well made”
“fun for all ages”
“Excellent value”
“still easy enough to aim at”
“The size of the pieces means the set will be good for both large and small areas and would be a very good set to take to the beach”
What buyers complain about
63% of reviews“Not the best”
“is expensive”
“Very lightweight not in a good way”
“After a couple of games it has already broken”
“the bag isnt quite strong enough”
Kubb return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kubb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
