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Kubb

Maybe

Search demand grew +424.0% this quarter. But the top 5 brands take 93% of clicks, so Kubb is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£97K/yr45K searches / yr
90-day growth
+424.0%search demand this quarter
Competition
66%top-5 click share · 7 brands · 27 sellers

Flapen Score

Kubb against its category

The dotted line is the Sports & Outdoors average. Past it, Kubb is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kubb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kubb 45K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +424.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+424.0%
Conversion, latest week
7.8%
Market size, estimated
£97Ka year
Peak month
August18.4× the quietest month
Top search term
kubb game23K searches a year

02 · Price

A sale here is worth £27.29.

Listings sell for £27.29 on average, from £16.65 to £41.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.29 that is £3K to £7K a year per listing.

Average price
£27.29inside the $15 to $100 sweet spot
Price range
£16.65–£41.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #759 within Lawn Games. It carries 139 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#759in Lawn Games
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kubb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Jac & Mok30%
  • Big Game Hunters20%
  • Pointyard17%
  • JacJoe All Pro13%
  • Jaques of London13%
  • WOODENFUN5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Kubb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×

Search terms

Top Kubb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kubb game23K/yr
  • kubb18K/yr
  • kubb garden game5K/yr

Reviews and returns

What reviews say buyers love and hate about Kubb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.08

Not the best

not the best quality

Could be better quality

Value For Money14%−0.05

is expensive

Wasted my money

Weight Light8%−0.05

Very lightweight not in a good way

Durability8%−0.07

After a couple of games it has already broken

Strength6%+0.60

the bag isnt quite strong enough

Love

Quality-Overall25%−0.08

is really well made

Great quality

a well made kit

Fun/Entertainment Experience21%+2.45

fun for all ages

Well made and great fun

Fun game to play

Value For Money9%−0.05

Excellent value

probably contributes to the very reasonable price for the set

Nice solid value Kubb set

Ease Of Use6%+0.38

still easy enough to aim at

comes with a very handy carry bag that can be used as a storage bag too

is really easy to play

Size-Overall4%−0.02

The size of the pieces means the set will be good for both large and small areas and would be a very good set to take to the beach

The size still works fine for aiming and gameplay, even if slightly smaller than expected

It is just big enough to hold the pieces jumbled up rather than stacked neatly as shown in the description pictures

Return

0.9% Return rate 69% Fixable by listing

Size-Overall61%▅▁▁█▆▆

This Kubb set is a bit shorter than some standard versions

Quality-Overall9%▃▁█▁▁▂

Not the best

not the best quality

Could be better quality

Advertised Vs Actual Product5%▁▁▁▁▂█
Weight Light5%▁▁▁▁▄█

Very lightweight not in a good way

Weight Heavy4%▁▁▁▁▁█

FAQ

Common Kubb questions

Answered from the same tracked data.