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Kubb

Maybe

Search demand grew +424.0% this quarter. But the top 5 brands take 93% of clicks, so Kubb is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£97K/yr45K searches / yr
90-day growth
+424.0%search demand this quarter
Competition
66%top-5 click share · 7 brands · 27 sellers

Flapen Score

Kubb against its category

The dotted line is the Sports & Outdoors average. Past it, Kubb is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kubb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kubb 45K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +424.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+424.0%
Conversion, latest week
7.8%
Market size, estimated
£97Ka year
Peak month
August18.4× the quietest month
Top search term
kubb game23K searches a year

02 · Price

A sale here is worth £27.29.

Listings sell for £27.29 on average, from £16.65 to £41.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.29 that is £3K to £7K a year per listing.

Average price
£27.29inside the $15 to $100 sweet spot
Price range
£16.65–£41.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #759 within Lawn Games. It carries 139 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#759in Lawn Games
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kubb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

3%

  • Jac & Mok30%
  • Big Game Hunters20%
  • Pointyard17%
  • JacJoe All Pro13%
  • Jaques of London13%
  • WOODENFUN5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Kubb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×

Search terms

Top Kubb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kubb game23K/yr
  • kubb18K/yr
  • kubb garden game5K/yr

Reviews and returns

What reviews say buyers love and hate about Kubb

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Not the best”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kubb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data