Kubb
MaybeSearch demand grew +424.0% this quarter. But the top 5 brands take 93% of clicks, so Kubb is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 5061
- Market size
- £97K/yr45K searches / yr
- 90-day growth
- +424.0%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 27 sellers
Flapen Score
Kubb against its category
The dotted line is the Sports & Outdoors average. Past it, Kubb is stronger. Inside it, weaker.
Market
The Kubb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kubb 45K times last year and spent an estimated £97K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +424.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +424.0%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £97Ka year
- Peak month
- August18.4× the quietest month
- Top search term
- kubb game23K searches a year
02 · Price
A sale here is worth £27.29.
Listings sell for £27.29 on average, from £16.65 to £41.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £27.29 that is £3K to £7K a year per listing.
- Average price
- £27.29inside the $15 to $100 sweet spot
- Price range
- £16.65–£41.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #759 within Lawn Games. It carries 139 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #759in Lawn Games
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 139per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Kubb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 6y ago

Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 5y ago

Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago

Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago

JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago
Trending
90-day click momentum
Premium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 6y ago

JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 11mo ago

Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
- Price
- £32.21
- Rating
- 4.7/5
- Reviews
- 278
- Age
- 5y ago

Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Newest
by launch date
JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
- Price
- £16.65
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 11mo ago

Kubb Outdoor Game | Viking Game Rubber Wood Garden Throwing Toy with Carry Bag (30 x 6.3 x 6.3 cm-King)
- Price
- £25.17
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago

Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
- Price
- £23.65
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago

Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
- Price
- £31.92
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
27
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- Jac & Mok30%
- Big Game Hunters20%
- Pointyard17%
- JacJoe All Pro13%
- Jaques of London13%
- WOODENFUN5%
- Open — no brand owns it (1 brand, 3%)
Demand
Kubb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
Search terms
Top Kubb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kubb game23K/yr
- kubb18K/yr
- kubb garden game5K/yr
Reviews and returns
What reviews say buyers love and hate about Kubb
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best
not the best quality
Could be better quality
is expensive
Wasted my money
Very lightweight not in a good way
After a couple of games it has already broken
the bag isnt quite strong enough
Love
is really well made
Great quality
a well made kit
fun for all ages
Well made and great fun
Fun game to play
Excellent value
probably contributes to the very reasonable price for the set
Nice solid value Kubb set
still easy enough to aim at
comes with a very handy carry bag that can be used as a storage bag too
is really easy to play
The size of the pieces means the set will be good for both large and small areas and would be a very good set to take to the beach
The size still works fine for aiming and gameplay, even if slightly smaller than expected
It is just big enough to hold the pieces jumbled up rather than stacked neatly as shown in the description pictures
Return
0.9% Return rate 69% Fixable by listing
This Kubb set is a bit shorter than some standard versions
Not the best
not the best quality
Could be better quality
Very lightweight not in a good way
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kubb questions
Answered from the same tracked data.









