kubb
Worth a lookShows demand growing +424.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+424.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.29avg listing price — sweet spot $15–$100
Price range
Incredible£16.65–£41.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great139.23avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 45K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kubb is a £97K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kubb market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £82K–£109K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #759
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.1%
- Avg brand age
- 48 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
27
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
3%
- Jac & Mok30%
- Big Game Hunters20%
- Pointyard17%
- JacJoe All Pro13%
- Jaques of London13%
- WOODENFUN5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +424.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.4×
Top kubb search terms
- kubb game23K/yr
- kubb18K/yr
- kubb garden game5K/yr
Top kubb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
Big Game Hunters£25.354.5★187 rev
Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
Pointyard£32.214.7★278 rev
Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
Jac & Mok£23.654.8★128 rev
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
Jac & Mok£31.924.8★128 rev
JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
JacJoe All Pro£17.034.5★21 rev
Newest
by launch dateJacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
JacJoe All Pro£17.0321 rev
WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
WOODENFUN£16.6517 rev
Kubb Outdoor Game | Viking Game Rubber Wood Garden Throwing Toy with Carry Bag (30 x 6.3 x 6.3 cm-King)
JacJoe All Pro£25.1753 rev
Jac & Mok Kubb Game Set - Hardwood Viking Games -Throwing Outdoor Games (Kubb Red 5 x 5 x 30cm -King)
Jac & Mok£23.65128 rev
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
Jac & Mok£31.92128 rev
Trending
90-day click momentumPremium Kubb Game Set Viking Outdoor Throwing Lawn Game for Adults & Families Includes Wooden Kubb Pieces with Bonus Cotton Travel Bag and Carry Case
Big Game Hunters£25.354.5★
JacJoe All Pro Kubb Outdoor Game Viking Game Hardwood Garden Throwing Toy with Carry Bag (28 x 5.5 x 5.5 cm-KING)
JacJoe All Pro£17.034.5★
WOODENFUN Original Kubb Viking Game Outdoor Wooden Swedish Chess with Bag Party Games for Children and Adults
WOODENFUN£16.654.0★
Pointyard Kubb Yard Game Set Outdoor Game for Family Fun Yard Game for Adults Backyard Party Games with Carrying Bag(3IN)
Pointyard£32.214.7★
Jac & Mok Kubb Game Set - Hardwood Viking Games -KUBB Throwing Outdoor Games (with Carry Bag Regulation)
Jac & Mok£31.924.8★
What buyers say about kubb
What buyers praise and complain about, mined from review topics.What buyers love
“is really well made”
“fun for all ages”
“Excellent value”
“still easy enough to aim at”
“The size of the pieces means the set will be good for both large and small areas and would be a very good set to take to the beach”
“The solid wood construction feels premium and durable, which is essential for a school environment where gear needs to last through many terms of heavy use”
“much nicer than using a cheap plastic alternative”
“The blocks have a satisfying weight”
“It is incredibly sturdy”
“heavy”
What buyers complain about
“Not the best”
“is expensive”
“Very lightweight not in a good way”
“After a couple of games it has already broken”
“the bag isnt quite strong enough”
“This Kubb set is a bit shorter than some standard versions”
Top return reasons
Common questions
- Is kubb profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +424.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the kubb niche?
- 7 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in kubb?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Weight Light. The return rate is 0.9%.
- When does demand for kubb peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 18.4× the quietest.
- What does it cost to enter the kubb niche?
- Listings span £16.65–£41.94; the average listing price is £27.29 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.