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Kirkland Golf Balls

Fail

The top 5 brands take 98% of clicks, so Kirkland Golf Balls is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£44K/yr40K searches / yr
90-day growth
+66.2%search demand this quarter
Competition
84%top-5 click share · 6 brands · 40 sellers

Flapen Score

Kirkland Golf Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Kirkland Golf Balls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Golf Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kirkland Golf Balls 40K times last year and spent an estimated £44K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+66.2%
Conversion, latest week
4.4%
Market size, estimated
£44Ka year
Peak month
August4.5× the quietest month
Top search term
kirkland golf balls34K searches a year

02 · Price

A sale here is worth £24.98.

Listings sell for £24.98 on average, from £12.62 to £33.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £24.98 that is £2K to £6K a year per listing.

Average price
£24.98inside the $15 to $100 sweet spot
Price range
£12.62–£33.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #58 within Golf. It carries 1,146 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
45%
Out of stock, average day
2.2%
Average rank
#58in Golf
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,146per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kirkland Golf Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • EMBO52%
  • KIRKLAND37%
  • Callaway4%
  • Second Chance3%
  • pro lake balls3%
  • LostGolfBalls2%
  • Open — no brand owns it (0%)

Demand

Kirkland Golf Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Kirkland Golf Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland golf balls34K/yr
  • kirkland golf4K/yr
  • kirkland signature golf ball3K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Golf Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.19

Not good put my first glove on it lasted 4 shots and split

But its certainly not as durable as more expensive balls

Quality-Overall25%+1.95

Disappointed with the quality

not very well

Leather Quality8%−0.06

the leather gone very stiff

Stretchability/Expandability/Elasticity8%−0.06

the fingers have stretched

Love

Value For Money34%+0.31

Good ball for the price

Worth it

Perfect for price

Quality-Overall26%+1.95

For recycled balls, I was pleasantly surprised by how good the condition was—they looked clean, played well, and definitely didnt feel like I was using something past its best

Top quality Kirkland balls

the quality is excellent

Product Condition10%+1.67

Like new

Most of them looked almost new too apart from a couple with small marks on them

Pretty much new looking

Durability8%−0.19

they are great for everyday use

Good quality balls that play great and feel durable

they last well

Soft Feel6%

feel soft

soft off the club

doesn't feel hard

Return

0.1% Return rate 62% Fixable by listing

Size-Overall71%▁▁▁▁█▃
Value For Money14%▁▁▁▁▁█
Quality-Overall14%▁▁▁▁▁█

Disappointed with the quality

not very well

Functionality-Overall14%▁▁▁▁▁█

FAQ

Common Kirkland Golf Balls questions

Answered from the same tracked data.