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Kids Weights

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $69K a year here, so Kids Weights is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£69K/yr120K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
50%top-5 click share · 21 brands · 31 sellers

Flapen Score

Kids Weights against its category

The dotted line is the Sports & Outdoors average. Past it, Kids Weights is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Weights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Weights 120K times last year and spent an estimated £69K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
2.8%
Market size, estimated
£69Ka year
Peak month
December2.4× the quietest month
Top search term
kids weights43K searches a year

02 · Price

A sale here is worth £20.78.

Listings sell for £20.78 on average, from £4.96 to £46.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.78 that is £0 to £2K a year per listing.

Average price
£20.78inside the $15 to $100 sweet spot
Price range
£4.96–£46.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Fitness. It carries 3,337 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#276in Fitness
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,337per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kids Weights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

31

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

50%

Top 20: 90%

Open market

34%

  • Hitish22%
  • Little Lifters21%
  • BESPORTBLE7%
  • SONGMICS6%
  • UKCOCO6%
  • Amazon Basics5%

Demand

Kids Weights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Kids Weights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids weights43K/yr
  • kids weights set21K/yr
  • kids dumbbells set14K/yr
  • childrens weights set7K/yr
  • weights for kids13K/yr
  • kids dumbbells6K/yr
  • dumbbells for kids4K/yr
  • baby weights4K/yr
  • childrens weights5K/yr
  • kids weight set4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Weights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+1.26

Rubbish quality

Very cheaply made

Awful quality

Advertised Vs Actual Product9%

False advertising

Not as advertised

Photos are misleading

Strength8%−0.04

a bit flimsy

the stand however is very flimsy

Cheap and flimsy

Size-Overall7%−0.04

Not same size

screws are not the right size

Very small

Value For Money6%+1.39

Thought it was cheap lol

Waste of money

£15 is a rip off for what you get

Love

Quality-Overall23%+1.26

Nice well made items

Good quality

Great quality for the price point

Value For Money17%+1.39

Good for money

Excellent value

Excellent value for money

Advertised Vs Actual Product9%

Just what I needed

Exactly as advertised

As described

Ease Of Use6%+0.21

Easy to work with

Easy to handle

Easy to hold & use

Weight Light6%+0.58

Perfect little dumbbells - light

Perfect for gentle chair exercises where you just need a light weight

lightweight

Return

1.0% Return rate 45% Fixable by listing

Advertised Vs Actual Product22%▁▃▆█▇▇

False advertising

Not as advertised

Photos are misleading

Weight Heavy19%█▇▅▅▅▅

These 0.5 kilo weights are heavier than the water

They're too heavy to return

Too heavy

Size-Overall18%▆█▇▃▃▄

Not same size

screws are not the right size

Very small

Weight Light11%█▄▃▃▄▃

wish I had gone lighter its my first time with Dumbbells 💪 good size use them at home all the time

Quality-Overall5%▁▃▄▃▃█

Rubbish quality

Very cheaply made

Awful quality

FAQ

Common Kids Weights questions

Answered from the same tracked data.