Is kids weights profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the kids weights niche?

21 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in kids weights?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.0%.

When does demand for kids weights peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the kids weights niche?

Listings span £4.96–£46.59; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 3,337 reviews — the moat a new listing must climb.

kids weights

Worth a look

Shows low returns (1.0%), but a small market ($69K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£20.78

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great£4.96–£46.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,337.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Market size

Bad£69K

£69K/yr · 120K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, kids weights is a £69K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kids weights market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £52K–£62K; units × avg price
Conversion rate: 2.8%
Avg BSR: #276
Page quality: 0%
Prime: 79%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

50%

Top 20: 90%

Open market

34%

Hitish22%
Little Lifters21%
BESPORTBLE7%
SONGMICS6%
UKCOCO6%
Amazon Basics5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -1.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top kids weights search terms

kids weights43K/yr +7.7%1.8% conv.
kids weights set21K/yr -16.2%1.4% conv.
kids dumbbells set14K/yr -1.6%1.6% conv.
childrens weights set7K/yr +29.8%1.4% conv.
weights for kids13K/yr -22.0%1.1% conv.
kids dumbbells6K/yr -10.3%1.4% conv.
dumbbells for kids4K/yr -0.6%1.8% conv.
baby weights4K/yr -1.3%0.8% conv.
childrens weights5K/yr -9.4%1.4% conv.
kids weight set4K/yr -2.7%1.5% conv.

All search terms

Top kids weights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kids Gym Weights Set for Home - 2-In-1 Barbell and Dumbbell Gym Equipment Toddler Beginner Workout Toy for Pretend Play Lifting Exercise & Fitness - Adjustable Fill with Sand or Water

Hitish£37.304.1★109 rev

Kids Weight Set Bundle Barbell + Kettlebells Adjustable Water-Fill Weights Non-Toxic Childrens Gym Equipment for Active Play at Home

Little Lifters£39.954.2★8 rev

Little Lifters Kids Barbell Set Adjustable Childrens Toy Weights & Plastic Barbell Toy with Drinks Water Bottle Kids Gym Equipment for Pretend Play Fun Fitness Toys for Boys & Girls Home Workout

Little Lifters£24.874.2★180 rev

UKCOCO Kids Weights Set Adjustable Dumbbells & Barbell - Water Filled Plastic Gym Equipment for Home Workout & PE - Non-Slip Exercise Fitness Playset for Boys Girls 3-8 Years

UKCOCO£29.004.8★8 rev

FK Sports Dumbbells Set with Stand Rack - 12Kg (Dumbbell Pair of 1Kg/2Kg/3Kg) - Weights Dumbbells Set for Women & Men - Weight Set - Lightweight & Durable - Weights 12kg Set for Home & Gym Exercise

fk sports£18.574.5★765 rev

Newest

by launch date

Toyana 4-in-1 Kids Weights Set 52 PCs Barbell Dumbbell Kettlebell & Ring Toss Game for Children Toy Workout & Fitness Set Colourful Sensory Play Equipment for Boys & Girls 3+ Years

Toyana£24.691 rev

2mo ago

Toyana Kids Dumbbells Set 6 PCs Fillable Water Weights Toy Workout & Fitness Set for Children - Colourful Sensory Exercise Gift Toy for Boys and Girls 3+ Years

Toyana£12.851 rev

3mo ago

Kids Gym Weights Set for Home - 5-In-1 Barbell Dumbbell Kettlebell and Ring Toss Game Toddler Beginner Workout Equipment Toy for Pretend Play Exercise Fitness - Adjustable Fill with Sand or Water

Hitish£46.59109 rev

5mo ago

Kids Weight Set Bundle Barbell + Kettlebells Adjustable Water-Fill Weights Non-Toxic Childrens Gym Equipment for Active Play at Home

Little Lifters£39.958 rev

6mo ago

Toyvian Kids Dumbbells Set 3 Pairs Toddler Dumbbell Weights Interactive Kids Hand Weights for School Fitness and Home Exercise

Toyvian£10.940 rev

7mo ago

What buyers say about kids weights

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Nice well made items”

Value For Money17%

“Good for money”

Advertised Vs Actual Product9%

“Just what I needed”

Ease Of Use6%

“Easy to work with”

Weight Light6%

“Perfect little dumbbells - light”

Exercise/Sports Suitability5%

“Perfect for Home Workouts”

Grip3%

“nice to grip”

Size-Overall3%

“Perfect size”

Comfort-Overall3%

“they are very comfortable to wear”

Suitability Beginner2%

“Great for beginners”

What buyers complain about

Quality-Overall11%

“Rubbish quality”

Advertised Vs Actual Product9%

“False advertising”

Strength8%

“a bit flimsy”

Size-Overall7%

“Not same size”

Value For Money6%

“Thought it was cheap lol”

Ease Of Use6%

“Unable to use it as it didnt fit my weights in it”

Material Quality5%

“Cheap plastic rubbish”

Weight Heavy5%

“These 0.5 kilo weights are heavier than the water”

Leak-Proof4%

“Leaking”

Weight Light2%

“wish I had gone lighter its my first time with Dumbbells 💪 good size use them at home all the time”

Top return reasons

Advertised Vs Actual Product22%

Weight Heavy19%

Size-Overall18%

Weight Light11%

Quality-Overall5%

Defective Material/Parts4%

Value For Money4%

Strength3%

Material Quality2%

Measurement/Reading Accuracy1%

Common questions

Is kids weights profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the kids weights niche?: 21 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in kids weights?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.0%.
When does demand for kids weights peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the kids weights niche?: Listings span £4.96–£46.59; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 3,337 reviews — the moat a new listing must climb.